40 results
  • How Are Moms Preparing For The Holiday?
    Memorial Day is here and BBQs and an extra day off are only part of what Moms are thinking. In a new study, we asked over 2,000 women to tell ...
  • Influencers Adapt To Social Platform Changes
    Influencers are everywhere. We see them in our feeds, on TV and in the media. In the last few weeks alone, The New York Times has published several feature articles ...
  • Couponing In The Digital Age
    Last weekend, I stopped into Target to pick up some sunblock. As I stood in the aisle scanning my options, I noticed a mom next to me with her daughter ...
  • Couponing In The Digital Age
    Last weekend, I stopped into Target to pick up some sunblock. As I stood in the aisle scanning my options, I noticed a mom next to me with her daughter ...
  • How To Build Successful Influencer Marketing Campaigns
    CPG brands have jumped on the influencer marketing bandwagon with everyone from cosmetic, food, diaper, paper towel and many other CPG brands all leveraging influencers to help tell their stor ...
  • Will Consumers Buy Groceries Online?
    A few weeks ago I wrote an article for "Engage:Moms" about a recent study we fielded related to online grocery shopping. The study found that 80% of consumers surveyed will ...
  • Will Moms Buy Groceries Online?
    In late 2015, Oreo cookies ran a successful promotion tied to the holidays called "Oreo Colorfilled." The brand cleverly engaged consumers online by allowing them to personalize special holiday-themed packages ...
  • 3 Tips For Getting And Using Product Reviews
    In the lead-up to SXSW last week, Bazaarvoice, the product review software company, held their annual summit in Austin, Texas. I attended the conference and was struck by the variety ...
  • The Erosion Of Trust And What It Means For Brands
    There is no escaping the term "fake news" these days. All you have to do is scroll through your news feed and the term appears on a regular basis. This, ...
  • Do Consumers Want To Commune With Brands?
    For the many years that preceded social media, marketers relied mostly on engaging with their consumers in one-way communications. This included television, radio, direct mail, billboards etc. ...
  • Moms Divided: What The Women's Marches Can Highlight for Brands
    By many accounts, the Women's Marches held last Saturday in Washington, D.C., and around the country were a success. It is estimated that well over 1 million people participated in ...
  • Amazon: CPG Friend Or Foe?
    Amazon's growth and emergence as a retail powerhouse are undeniable. They are one of the top 10 retailers in the world with annual revenue of over $100 billion. A significant ...
  • Millennial Moms (And Dads) Bringing Back The Art Of Couponing
    Over the last 40 years, it was not uncommon to see moms (and increasingly dads) huddled around kitchen tables, scissors in hand, clipping out all those little squares of savings ...
  • Moms Prefer Goals To Resolutions
    It's the dawn of a New Year. And it's that time of year when people start to think about New Year's resolutions. Well, maybe not everyone! ...
  • 2017 The Year of Consumer Content Experts
    Attention Marketing grew out of the rise of social media and smartly suggests that rather than interrupting the consumer and using SEM, SEO, banner ads, mobile ads, etc., brands have ...
  • Mom's Mindset This Holiday Shopping Season
    Let's be clear, this holiday shopping season still has the "hangover" effect of the election to endure. In a survey that we fielded two days after the Presidential Election, over ...
  • Mom Testing Facebook Live
    It's a Friday in September and influencers Audrey McClelland & Vera Sweeney are standing in front of a huge "Paw Patrol" display at a Toys R Us on Long Isl ...
  • Millennial Moms (And Dads) Bringing Back The Art Of Couponing
    Over the last 40 years, it was not uncommon to see moms (and increasingly dads) huddled around kitchen tables, scissors in hand, clipping out all those little squares of savings ...
  • Should Beauty Brands Worry About The #NoMakeUp Movement?
    In late August at MTVs Video Music Awards, Alicia Keys showed up to present the Best Male Video Award as well as honor Martin Luther King Jr. Keys appeared at ...
  • How Consumers Can Help Brands Overcome Ad Blocking
    In 2006, I worked for the CMO of American Express. One day, to an assembled group of marketing team members, he said, "The advertising and marketing industry is at a ...
  • Don't Discount The Influence Of Moms
    Last week, an article from a trade headlined, "Is the Mommy Blog Dead?" went viral. The article has two perspectives on the question of: "Is the Mommy Blog Dead?" One ...
  • New Insights On Influencers And Brands
    There is no doubt that influencer marketing is "having a moment." According to a study by Tomoson, 60% of marketers said they would be increasing their influencer marketing budgets in ...
  • Millennial Moms (And Dads) Bringing Back The Art Of Couponing
    Over the last 40 years, it was not uncommon to see moms (and increasingly dads) huddled around kitchen tables, scissors in hand, clipping out all those little squares of savings ...
  • To YouTube Or Not to YouTube?
    CPG brands have been investing in YouTube advertising opportunities including pre-roll, ads and influencer videos for a couple of years now. The rise of YouTube influencers and the cost of ...
  • Why Brands Should Use More UGC
    Content marketing has become a high priority for both B2B as well B2C brands over the last couple of years. Many brands have taken the position that they effectively need ...
  • Tapping Into The Sisterhood Of Motherhood
    "Off to Chicago for 2 day business trip. I could hear my kids crying as I closed the front door to catch my Uber this morning. I waited until we ...
  • Moms, Food Brands And The New Dietary Guidelines
    Last month, the U.S. Government (Office of Disease Prevention and Health Promotion) released the 2015-20 Dietary Guidelines. These guidelines included some interesting new items as well as removal of some ...
  • How Influencers Are Helping Brands Win On Periscope
    It's Jan, 8, 2016, and Joey Fortman, an influential blogger, is walking the vast convention exhibition floor at CES (Consumer Electronic Show) in Las Vegas while she is live-broadcasting on ...
  • To Win in 2016, Let Consumers Personalize Your Brand Experience
    Blah, blah, blah. We've all heard about personalization for years. In the Nineties, credit card companies launched new products with options and features that you could combine to make your ...
  • One-Size-Fits-All Doesn't Work For Millennial Women: Food on #Fleek
    A few months ago, we decided to do a multi-generational study to better understand women and food. ...