799 results
  • Will You Ever Go Back To Broadway?
    Now that the world of entertainment has moved aggressively toward streaming, let's compare the difference between going out vs. watching an event on a screen. ...
  • Surely The 'NYT' Can Do Better Than To Generalize
    A story about "throw-it-at-the-wall ad placement" made me spit out my Diet Coke in shock. ...
  • Can Fake Crowds Outperform The Players?
    If Fox Sports called and put me in charge of fake crowds as background for games, here are some crowds I would superimpose. ...
  • Just Where Is That Line That Should Not Be Crossed?
    In our volatile cancel culture, who is to decide what topics are off-limits? ...
  • Rules For Reopening
    Yesterday I sat in front of my PC camera having a Zoom call with the rest of my staff -- me,, myself and I. ...
  • Let's Try To Have A HAPPY Birthday (In Spite Of It All)
    For a day, just sit back, relax and say to yourself, "This really is a hell of a great country." ...
  • Can Your Brand Afford NOT To Advertise?
    Naturally, all the authors who advocate for continued (or even more) spend, work for companies that benefit from more ad spending. Duh. ...
  • Now The World Can Hear Our Lies In Their Own Languages
    Many fear That Idiot in the White House intends to turn U.S. Agency for Global Media into a political arm of the administration. ...
  • 2020 Could Get Worse
    We wonder what else could still happen this year. Here are some predictions. ...
  • If You're Not Part Of The Solution...
    The magnitude of the demonstrations (the vast majority of which were peaceful) could mean that this time, things could actually change. ...
  • We Need A New Facebook For The Rest of Us
    To everyone who is NOT a Trumper, Nazi, racist or fascist: Close down your account and wait for someone else to open "Facebook II." ...
  • Don't Kill PR People --- A Flesh Wound Is Sufficient
    PR folks are often at the very bottom of the marketing flow, subject to following orders from above that compromise the integrity of their interactions with reporters. ...
  • We Are Our Own Worst Enemy
    Almost nothing hits the news that isn't instantly politicized, with reasonable voices drowned out by angry shouts and insults on the other guy's position. ...
  • Don't Blame Me, Blame That Fellow Behind The Tree
    Nothing satisfies like blaming an inanimate object for spreading the virus. Here's a list of possible suspects. ...
  • What If They Never Open The Cineplex Again?
    While I have a soft spot in my heart for theaters, the chains are in a race to the bottom to ruin the experience and chase customers into the direction ...
  • COVID-19: All The BS Fit To Print
    On the off chance you too are not hanging on every word about the pandemic, here is a summary of this past week's key developments. ...
  • Quarantine Life: No Cast-Iron Frying Pans, Please
    Yes, wine counts as a vegetable. And, no you can never have enough vegetables. ...
  • What, Me Worry?
    There are so many things to be scared of today, from your local hospital running out of ICU beds to your kid saying he feels "hot." ...
  • More People Are Watching TV: What's Your Next Move?
    For brands, this moment forces some hard decisions: spend money on marketing, or sit back and wait for the waters to settle? ...
  • Reflecting On Your Life Choices In Hard Times
    Uncertainty clearly breeds anxiety, but also reflection. People are pondering whether the current crisis will unify or destroy us. ...
  • Common Indoor Ailments Also Caused By The Coronavirus
    Here are newly emerging medical/mental conditions attendant on this singular shelter in place. ...
  • Working From Home: You Just Might Love It!
    If you have spent most of your career in offices, the solitude of working alone comes as a bit of a shock. ...
  • Who Will You Pick Out Of The Line-Up?
    The collection of muddle-headed candidates who oppose Trump make it that much harder to say: "Well, this one would do a much better job." ...
  • How College Can Help Your Advertising Career
    There is much to learn in college that can be helpful to a career in advertising, from lying to creative excuses to insincerity. ...
  • Is There Facebook In Heaven?
    I find it pretty tasteless to use social media as a place to grieve for a lost spouse, friend, parent or pet. ...
  • You Look Very Familiar....
    By the thousands, folks are uploading their most provocative pictures to dating apps -- but somehow don't expect them to turn up elsewhere on the internet. ...
  • When Your Tech Smiles At You, Will You Smile Back?
    Seems as if something is cool enough and helpful enough, consumers will readily trade their secrets for convenience. ...
  • Here Comes Privacy -- Well, Kinda
    I think I am on solid ground declaring that the chances of you erasing your data from the internet are between slim and none. ...
  • Why You Will Never Know How Big The Australian Fires Are
    Maryland has become the go-to state to size the disaster down under, which doesn't really help. ...
  • Goals For My Column: Continue Shooting The Wounded
    I explore what kind of advertisers are standing in line to get their ads next to my prose. ...