16 results
  • Loyalty Programs And Bespoke Special Events: Powerful One-Two Punch For Luxury Marketers In Challenging Times
    In a wake-up call to mass and class brands globally, according to new research from the Collinson Group, the affluent are quickly losing interest in loyalty programs. In 2014, 1 ...
  • 'Premium' Versus 'Luxury,' A Blur?
    At the recent New York Auto Show's media day a panel of industry experts wrestled with the Jacob's angel of the marketing differences and strategic implications of "Premium" versus "Luxury ...
  • Wake-up Call For Nonprofits, Part II
    Tectonic Shift in Luxury Brands' Approach to Corporate Citizenship and Philanthropy - Part II ...
  • Wake-up Call For Nonprofits
    Tectonic Shift in Luxury Brands' Approach To Corporate Citizenship and Philanthropy - Part I ...
  • 13 Challenging 2016 Trends Luxury Brands Must Manage, Part 2
    This is part two of a recent, qualitative survey of C-suite executives, when asked, "What are the trends that must be addressed by top management of luxury brands in 2016 ...
  • 13 Challenging 2016 Trends Luxury Brands Must Manage
    Asked in our recent, qualitative survey, "What are the trends that must be addressed by top management of luxury brands in 2016?," C-suite executives responded as follows, ranked in ord ...
  • The Conundrum With Clout, Part 3
    Boomers are truly a mixed bag. Millennials either love 'em or hate 'em. With 86 million millennials as the soon-to-be biggest buyers of luxury products and 80 million boomers w ...
  • The Conundrum With Clout, Part 2
    Millennials are truly a mixed bag. We boomers either love 'em or hate 'em. With millennials representing the soon-to-be biggest buyers of luxury products and services - 86 million ...
  • The Conundrum With Clout
    As the boomers age, they are focusing less on acquiring "stuff" and more on great experiences, creating special memories with family and friends. The most affluent boomers own multiple home ...
  • The Dirty Dozen (Part 2): Top Challenges Facing Luxury Brands Today
    Last month's column highlighted six of 'the dirty dozen' challenges/opportunities facing marketers of luxury products and services. Based on extensive conversations with top management and marketers of luxury brands, here ...
  • The Dirty Dozen: Top Challenges Facing Luxury Brands Today
    After 21 years orchestrating hundreds of conversations and events with CEOs and CMOs representing every segment of luxury and given the furious pace of web-enabled change, here's my "dirty doze ...
  • 'Listening' Pays!
    Big picture, 51% of the C-suiters who had formal "listening" programs in place stated their programs had a major impact on their businesses while 17% stated their businesses "owe o ...
  • Luxury Looks To Packaged Goods
    While challenges remain, the prospects for a bright new world of luxury brand success are peeking through the clouds. ...
  • 'Eco-Luxury' -- Take It To Heart
    Indeed, as pertains to corporate citizenship, especially in this recessionary window, the times are "a-changing." Those brands that are sensitive to these changes will win the continuing loyalty of the ...
  • 'Luxury Shame' -- Time to Move On
    It's not the word that's the villain. It's the faux luxury brands overusing it. I suggest it won't be too long before the pendulum swings back again. ...
  • Luxury Brands Are Adjusting To Economic Reality
    As the divide between the merely wealthy and the ultra wealthy widens, how will this affect the luxury market in 2009? What are the smartest brands doing to offset ha ...