38 results
  • Email Marketing Resolutions For 2018
    Welcome to the last few weeks of 2017. Most of us have already started 2018 planning, at least in the few moments we can spare from end-of-year insanity. Of cours ...
  • Recovering From Mistakes
    Everyone has had to send an "oops" email at least once. But it's not just customers affected when mistakes happen. Your and your team's credibility and ability to get resourc ...
  • Horrifying Email Marketing Requests
    We've all gotten some scary, odd, or downright laughable email marketing requests from clients, co-workers and bosses over the years. October, a month that features Halloween's best frights, is ...
  • Do You Know Your Audience?
    It's amazing how easy it is to forget your audience. The day-to-day mechanics of pulling lists, picking products, and designing offers can focus so much of your energy and effo ...
  • Do You Have An Annual Email Marketing Calendar?
    One of the most helpful tools for email marketers is an annual email marketing calendar. This helps with planning, testing, and innovation in a way that a quarterly approach can ...
  • Three Steps To A Strong Measurement Plan
    The most important part of marketing communications is measurement. Yet often this piece is dismissed as "too hard," causing many of us to avoid creating a strong measurement plan. It ...
  • Are Your Goals Smart Enough? 4 Ways To Find Out
    It's easy to get caught up in the details of getting campaigns out the door. After all, there are a lot of details, and results don't come in until t ...
  • Are You Ready To Add AI To Your Email Marketing?
    With all the buzz about artificial intelligence, email marketers need to have a plan for adding AI tools to their marketing mix. For most of us, it's not quite th ...
  • How Do I Get Started In A New Email Marketing Role?
    Last week at a conference, a marketer asked, "How do I get started with email marketing in my new role?" That's a great question. Every time you start a n ...
  • 5 Easy A/B Tests
    The mantra of direct marketers is "Test, Test, Test." Yet even good marketers sometimes skip testing and give in to the pressure to just get the email out the doo ...
  • Stop Testing Subject Lines
    Marketers are taught to test and learn so they can keep getting better results. Why then, are we all still testing subject lines? While these are the easiest tests ...
  • Can Your Emails Drive Traffic Every Day?
    It's time to start thinking about the health of your email list, while your budgets are still fresh and your 2017 strategy is still getting off the ground. Email w ...
  • How To Use Competitive Intelligence To Drive Email ROI
    Marketers who use competitive intelligence tools enjoy an average of three times more email generated revenue than those who don't, according to a recent report by The Relevancy Group. Y ...
  • Driving Daily Repeat Visits With Email
    My kids have been exploring the world of online gaming, and in a (probably futile) effort to balance the scales, I've been encouraging them to try some educational sites ...
  • 4 Ways To Fight The Privacy Vs. Relevance Battle
    Marketers have long been wary of the "creep" factor when it comes to relevance. Now privacy concerns threaten to make relevance even more difficult to do well. Below are fo ...
  • Creating An Email Strategy For A Tiny Audience
    We don't all have audiences in the millions, or even thousands. Some brands have really tiny audiences, and no plans to make them bigger - ever. Maybe you're marketing ...
  • Ready For Dynamic Marketing? Your Systems Checklist
    "I know dynamic marketing is the right direction, but do we have the systems in place to do this?" My client, a brand-side marketing executive, and I were talking abo ...
  • The Art Of The Resend
    Resends became popular a few years ago when marketers realized that sending the same exact email twice would get incremental opens, clicks, and even conversions. The boost to results ...
  • Social CRM Is Coming -- Are You Ready?
    For a long time, customers have made it clear that if brands want to capture their attention in the inbox, those brands should have something valuable to say. Not ju ...
  • Handing Off To Sales
    Sales-focused B2B cultures tend to align themselves along two extremes: either they dismiss marketing entirely and refuse to consider the value marketing can bring to their efforts, or they gi ...
  • When 'Share With Your Network' Makes Sense
    Emails are getting cluttered. It's not enough to have a headline, some copy, and an image or two anymore. These days we need preheaders, snippets, "view this email online" link ...
  • Email And CPG Brands
    For many consumer packaged goods (CPG) brands, ecommerce is out of reach. Not because they can't figure it out, but because they have chosen not to participate in this chann ...
  • Capturing Contact Information
    Customers' contact information has always been critical to us direct marketers, but we've never seen such growth in different types of contact data as has occurred in the last ...
  • Beating The Horse
    You know you're in trouble when the client tells you that they don't like their control creative, but haven't been able to beat it in testing yet. They're looking ...
  • Integrating Social: More Than Just Adding Content To Your Emails
    For a very long time I hated social media. Brands flocked to gain followers and fans, but to what end? It felt like the early days of email, when compani ...
  • Top Customer Data Tips
    Earlier this month at MediaPost's Email Insider Summit, a group of professionals gathered to discuss knowledge and insights on customer data. I thought this would be a good place ...
  • Four Things You Can Do Now About Privacy
    The specter of privacy legislation looms over our industry (and others). For a while now, we've anticipated it with a sense of dread otherwise reserved for the four horsemen ...
  • Maximizing Results When Email Isn't About Sales
    Email is very well known as a direct-response tool, and there is plenty of free advice available to help sellers maximize their results and measure them effectively. But what abo ...
  • B2B Newsletters And Nurture Programs
    I was recently asked: "Is an email newsletter part of a nurture program?" Usually we think of newsletters as useful devices to keep customers informed and engaged. And that i ...
  • Raise Your Hand If You Want To Be Talked At
    I saw "Toy Story 3" (again) last weekend, and was struck by a scene in the film where one toy-character complimented another toy on his acting abilities. An odd choi ...