- How A Travel PR Agency Stepped Up To Pandemic
Marketing Insider, Harvey Chipkin - Friday, January 15, 2021
How Laura Davidson Public Relations helped three clients -- a tour operator, a hotel, and a destination -- weather the storm. ...
- Books As A Luxury Marketing Tool
Marketing Insider, Harvey Chipkin - Thursday, December 17, 2020
How Bedside Reading, which provides books as amenities in luxury hotels, pivoted during the pandemic. ...
- Marketing To Keep Destinations Top-Of-Mind
Marketing Insider, Harvey Chipkin - Wednesday, November 11, 2020
For example, strategists for one destination, Baltimore, see this period as an opportunity to address misperceptions. ...
- Virtual Meetings As Marketing Tools
Marketing Insider, Harvey Chipkin - Wednesday, October 14, 2020
Large-scale virtual meeting attendance has multiplied tenfold in some cases, with many attendees signing up just days in advance. ...
- Re-think Travel Marketing: A Name, A Mission
Marketing Insider, Harvey Chipkin - Monday, September 21, 2020
Since forming in June, company's partners have learned multiple lessons. Among them: Don't let the pandemic crisis overwhelm you. ...
- Is Personalized Service More Important Than Personalized Marketing?
Marketing Insider, Harvey Chipkin - Friday, August 14, 2020
In the past, customer service has largely been a collection of silo-ed communications channels. There is a way to consolidate those channels. ...
- North Dakota Looks To Nimble Marketing
Marketing Insider, Harvey Chipkin - Monday, July 13, 2020
In January, North Dakota started using the tagline "Follow your curiosity, not the crowds." Now that advice has taken on tremendous power. ...
- Positioning For Post-Pandemic Travel
Marketing Insider, Harvey Chipkin - Tuesday, June 16, 2020
Multi-island European country Malta strategized to maintain a connection with past and potential travelers. ...
- Keeping Travel Customers Engaged In A Pandemic
Marketing Insider, Harvey Chipkin - Monday, May 18, 2020
The Conrad New York Downtown, a high-end property in lower Manhattan, has run a daily video on the Instagram Youtube Channel. ...
- Travel Marketing In A Pandemic
Marketing Insider, Harvey Chipkin - Tuesday, April 14, 2020
How do you maintain some level of investment to keep market share -- or not? And how do you plan now for a rebound? ...
- Driving Home Marketing Messages
Marketing Insider, Harvey Chipkin - Wednesday, March 18, 2020
How Visit Tampa Bay developed an out-of-home campaign using cars wrapped in ad messages. ...
- Privacy, Please: Another Challenge For Travel Marketers
Marketing Insider, Harvey Chipkin - Tuesday, February 18, 2020
Travel marketers are particularly vulnerable to consumer concerns about privacy. ...
- Icons or 'Authentic' Travel Experiences? How To Deliver Both
Marketing Insider, Harvey Chipkin - Thursday, January 16, 2020
Research showed travelers want to get a "real" feel for a destination, but not miss out on the must-sees, either. ...
- Pursuing Personalization
Marketing Insider, Harvey Chipkin - Wednesday, December 11, 2019
By using available customer information more intelligently, travel providers can deliver offers that consumers really want. ...
- Driving Loyalty Through Faster Communication
Marketing Insider, Harvey Chipkin - Wednesday, November 13, 2019
JetBlue, an early customer of tech firm Gladly's platform, is using that solution to roll out live-chat capability from within its mobile app. ...
- For Travel Marketers, Timing is the Answer
Marketing Insider, Harvey Chipkin - Monday, October 21, 2019
When are travelers actually thinking about -- and, more importantly, booking -- trips? When should marketers be reaching them? ...
- Tennis And Luxury Hotels: A Perfect Match
Marketing Insider, Harvey Chipkin - Wednesday, September 11, 2019
Two hotels hosted lavish media/client events featuring high-profile tennis champions during the week leading up to the U.S. Open. ...
- Marketing Travel When There's Too Much Demand
Marketing Insider, Harvey Chipkin - Thursday, August 8, 2019
Many travel companies are dealing with the dilemma in sensible way by steering travelers to other destinations and encouraging travel in the off season. ...
- Reading Between The Clicks
Marketing Insider, Harvey Chipkin - Tuesday, July 9, 2019
A company called Decibel says it has developed technology to understand what's happening as potential customers move their cursors around a website, before they click. ...
- Travel: Targeting the Under-10 Crowd
Marketing Insider, Harvey Chipkin - Monday, June 10, 2019
For more than eight in 10 travelers, planning a family trip is a collaborative activity for the entire family, including the youngest members of the household, ...
- John, Yoko -- And Hilton?
Marketing Insider, Harvey Chipkin - Wednesday, May 8, 2019
Commemorating the 50th anniversary of the Bed-in For Peace at the Hilton Amsterdam is part of the company's focus on its do-good heritage. ...
- Can Marketers Measure Influence Of Influencers?
Marketing Insider, Harvey Chipkin - Wednesday, April 10, 2019
New product claims to turn influencers into a quantifiable, revenue-driving channel for luxury hotels. ...
- Social Responsibility: Is It Good Marketing?
Marketing Insider, Harvey Chipkin - Friday, February 15, 2019
A marketing and sales association is giving out an award for corporate social responsibility (CSR). Does that mean focusing on CSR is really good marketing? ...
- Partnerships Help Hyatt Differentiate Brands
Marketing Insider, Harvey Chipkin - Thursday, January 17, 2019
Upscale brand Park Hyatt teams with National Geographic for a marketing/guest services campaign; more affordable Hyatt Centric buddies up with Sofar Sounds and Spotify. ...
- Marriott Aims For Brands Within Brands
Marketing Insider, Harvey Chipkin - Monday, December 10, 2018
Marketing 30 brands is a lot easier when you can group a few of them together. ...
- Coming To Your Phone: Professional Live Video Production
Marketing Insider, Harvey Chipkin - Thursday, November 15, 2018
Socialive Studio, a cloud-based live-video software platform, enables brands to create, manage and distribute videos across a variety of channels and websites. ...
- Facebook Offers Closer Friendships
Marketing Insider, Harvey Chipkin - Tuesday, October 9, 2018
The social network is expanding Flight Ads, which enable carriers to reach more potential travelers based on visits to other flight-related pages, websites, and apps. ...
- Partnering For Profits
Marketing Insider, Harvey Chipkin - Tuesday, September 11, 2018
Publisher SmarterTravel looked to Partnerize to expand its reach through that company's SaaS (software-as-a-service) platform. ...
- Postcards Go High-Tech
Marketing Insider, Harvey Chipkin - Tuesday, August 14, 2018
Snail mail -- with a high-tech twist -- is the medium Winter Park, the Colorado ski resort, is deploying in an effort to reach niche markets. ...
- Getting To Know You - And You - And You
Marketing Insider, Harvey Chipkin - Monday, July 16, 2018
Getting to know customers through their behavior when planning and booking travel has become a priority for marketers. Technology companies have proliferated aiming to help marketers know the customer bett ...