How Laura Davidson Public Relations helped three clients -- a tour operator, a hotel, and a destination -- weather the storm. ...

How Bedside Reading, which provides books as amenities in luxury hotels, pivoted during the pandemic. ...

For example, strategists for one destination, Baltimore, see this period as an opportunity to address misperceptions. ...

Large-scale virtual meeting attendance has multiplied tenfold in some cases, with many attendees signing up just days in advance. ...

Since forming in June, company's partners have learned multiple lessons. Among them: Don't let the pandemic crisis overwhelm you. ...

In the past, customer service has largely been a collection of silo-ed communications channels. There is a way to consolidate those channels. ...

In January, North Dakota started using the tagline "Follow your curiosity, not the crowds." Now that advice has taken on tremendous power. ...

Multi-island European country Malta strategized to maintain a connection with past and potential travelers. ...

The Conrad New York Downtown, a high-end property in lower Manhattan, has run a daily video on the Instagram Youtube Channel. ...

How do you maintain some level of investment to keep market share -- or not? And how do you plan now for a rebound? ...

How Visit Tampa Bay developed an out-of-home campaign using cars wrapped in ad messages. ...

Travel marketers are particularly vulnerable to consumer concerns about privacy. ...

Research showed travelers want to get a "real" feel for a destination, but not miss out on the must-sees, either. ...

By using available customer information more intelligently, travel providers can deliver offers that consumers really want. ...

JetBlue, an early customer of tech firm Gladly's platform, is using that solution to roll out live-chat capability from within its mobile app. ...

When are travelers actually thinking about -- and, more importantly, booking -- trips? When should marketers be reaching them? ...

Two hotels hosted lavish media/client events featuring high-profile tennis champions during the week leading up to the U.S. Open. ...

Many travel companies are dealing with the dilemma in sensible way by steering travelers to other destinations and encouraging travel in the off season. ...

A company called Decibel says it has developed technology to understand what's happening as potential customers move their cursors around a website, before they click. ...

For more than eight in 10 travelers, planning a family trip is a collaborative activity for the entire family, including the youngest members of the household, ...

Commemorating the 50th anniversary of the Bed-in For Peace at the Hilton Amsterdam is part of the company's focus on its do-good heritage. ...

New product claims to turn influencers into a quantifiable, revenue-driving channel for luxury hotels. ...

A marketing and sales association is giving out an award for corporate social responsibility (CSR). Does that mean focusing on CSR is really good marketing? ...

Upscale brand Park Hyatt teams with National Geographic for a marketing/guest services campaign; more affordable Hyatt Centric buddies up with Sofar Sounds and Spotify. ...

Marketing 30 brands is a lot easier when you can group a few of them together. ...

Socialive Studio, a cloud-based live-video software platform, enables brands to create, manage and distribute videos across a variety of channels and websites. ...

The social network is expanding Flight Ads, which enable carriers to reach more potential travelers based on visits to other flight-related pages, websites, and apps. ...

Publisher SmarterTravel looked to Partnerize to expand its reach through that company's SaaS (software-as-a-service) platform. ...

Snail mail -- with a high-tech twist -- is the medium Winter Park, the Colorado ski resort, is deploying in an effort to reach niche markets. ...

Getting to know customers through their behavior when planning and booking travel has become a priority for marketers. Technology companies have proliferated aiming to help marketers know the customer bett ...