115 results
  • North Dakota Looks To Nimble Marketing
    In January, North Dakota started using the tagline "Follow your curiosity, not the crowds." Now that advice has taken on tremendous power. ...
  • Positioning For Post-Pandemic Travel
    Multi-island European country Malta strategized to maintain a connection with past and potential travelers. ...
  • Keeping Travel Customers Engaged In A Pandemic
    The Conrad New York Downtown, a high-end property in lower Manhattan, has run a daily video on the Instagram Youtube Channel. ...
  • Travel Marketing In A Pandemic
    How do you maintain some level of investment to keep market share -- or not? And how do you plan now for a rebound? ...
  • Driving Home Marketing Messages
    How Visit Tampa Bay developed an out-of-home campaign using cars wrapped in ad messages. ...
  • Privacy, Please: Another Challenge For Travel Marketers
    Travel marketers are particularly vulnerable to consumer concerns about privacy. ...
  • Icons or 'Authentic' Travel Experiences? How To Deliver Both
    Research showed travelers want to get a "real" feel for a destination, but not miss out on the must-sees, either. ...
  • Pursuing Personalization
    By using available customer information more intelligently, travel providers can deliver offers that consumers really want. ...
  • Driving Loyalty Through Faster Communication
    JetBlue, an early customer of tech firm Gladly's platform, is using that solution to roll out live-chat capability from within its mobile app. ...
  • For Travel Marketers, Timing is the Answer
    When are travelers actually thinking about -- and, more importantly, booking -- trips? When should marketers be reaching them? ...
  • Tennis And Luxury Hotels: A Perfect Match
    Two hotels hosted lavish media/client events featuring high-profile tennis champions during the week leading up to the U.S. Open. ...
  • Marketing Travel When There's Too Much Demand
    Many travel companies are dealing with the dilemma in sensible way by steering travelers to other destinations and encouraging travel in the off season. ...
  • Reading Between The Clicks
    A company called Decibel says it has developed technology to understand what's happening as potential customers move their cursors around a website, before they click. ...
  • Travel: Targeting the Under-10 Crowd
    For more than eight in 10 travelers, planning a family trip is a collaborative activity for the entire family, including the youngest members of the household, ...
  • John, Yoko -- And Hilton?
    Commemorating the 50th anniversary of the Bed-in For Peace at the Hilton Amsterdam is part of the company's focus on its do-good heritage. ...
  • Can Marketers Measure Influence Of Influencers?
    New product claims to turn influencers into a quantifiable, revenue-driving channel for luxury hotels. ...
  • Social Responsibility: Is It Good Marketing?
    A marketing and sales association is giving out an award for corporate social responsibility (CSR). Does that mean focusing on CSR is really good marketing? ...
  • Partnerships Help Hyatt Differentiate Brands
    Upscale brand Park Hyatt teams with National Geographic for a marketing/guest services campaign; more affordable Hyatt Centric buddies up with Sofar Sounds and Spotify. ...
  • Marriott Aims For Brands Within Brands
    Marketing 30 brands is a lot easier when you can group a few of them together. ...
  • Coming To Your Phone: Professional Live Video Production
    Socialive Studio, a cloud-based live-video software platform, enables brands to create, manage and distribute videos across a variety of channels and websites. ...
  • Facebook Offers Closer Friendships
    The social network is expanding Flight Ads, which enable carriers to reach more potential travelers based on visits to other flight-related pages, websites, and apps. ...
  • Partnering For Profits
    Publisher SmarterTravel looked to Partnerize to expand its reach through that company's SaaS (software-as-a-service) platform. ...
  • Postcards Go High-Tech
    Snail mail -- with a high-tech twist -- is the medium Winter Park, the Colorado ski resort, is deploying in an effort to reach niche markets. ...
  • Getting To Know You - And You - And You
    Getting to know customers through their behavior when planning and booking travel has become a priority for marketers. Technology companies have proliferated aiming to help marketers know the customer better ...
  • AI Marketing Marches On
    With artificial intelligence (AI) increasingly accepted as a marketing tool, marketers are surveying the landscape to decide who can provide them with the most productive tools for their needs. A ...
  • Can Paying Over Time Change The Travel Landscape?
    Is there a substantial contingent of travelers who would choose to take a trip if they could pay it off over a specific period of time at a consistent rate? ...
  • Travel Over Time
    Virtuoso, the network of luxury travel agencies, recently announced a new product for its members called Orchestrator. Much like a financial plan, Virtuoso Orchestrator is a proprietary consulting platform that ...
  • #PressForProgress In Travel Marketing
    The #PressForProgress campaign is inevitably affecting the marketing of travel, an industry where women have long been the decision makers, whether as consumers or travel professionals. A recent example was ...
  • Marketing Beyond The Product
    Airbnb recently funded a digital campaign to promote tourism to destinations that President Trump allegedly referred to as "s---holes." The money was used to promote the company's listings in Haiti, ...
  • Wondering About 2018? Read This Report
    Yes, you're too busy to read 50 pages about 2018 travel trends. But if you want to make sense of what might be coming up this year, it might be ...