115 results
  • 'Dark Data' From Meetings Is Exposed
    At a time when one out of every three hotel room nights involves a meeting or other group event, not enough attention has been paid to the meeting as a ...
  • Here They Come: More Tech Marketing Products
    Marketing through technology has become key to revenue generation, and there is a multitude of new products promising to drive revenues by using new electronic tools driven by artificial intelligence, ...
  • OK On AI And VR?
    Even as marketers are figuring out how to maximize mobile, here come more innovations speeding down the technology highway: artificial intelligence (AI) and virtual reality (VR). It seems business travelers ...
  • Making Motel 6 Mobile-Friendly
    Motel 6 may be best known for one of the great ad campaigns in hospitality history - the use of spokesman Tom Bodett and the tagline, "We'll leave the light ...
  • Monitoring The Mouse
    It turns out that a mouse - at least a computer mouse - is not really quiet. Every time a human being moves it to get to someplace else on ...
  • Making The Change From Old Media To New
    Michaela Guzy is a one-woman reflection of what has happened in the media in the last few years. After reaching high-level positions at publishing houses like Conde Nast and American ...
  • Modern Marketing Means Mobile Messaging
    The move to messaging as a primary form of communication between companies and consumers is, if anything, accelerating - and it's time for marketers to be sure they are at ...
  • The New Language(s) Of Marketing
    A recent press release from the Acme Hotel Co. in River North, Chicago, included these phrases: Snapchat Spectacles, Amazon Echo, ESP Guitar, DIY cocktail. ...
  • Monitoring Social Media
    How do you keep up with what billions of people are saying on social media? Relax. Somebody is doing it for you. Local Measure, based in Sydney, Australia, calls itself ...
  • Focusing On The Local
    Tip O'Neill, the legendary Massachusetts congressman, famously said, "All politics is local." And now it seems all hospitality is local. Hotel brands and operators are racing to out-local each other. ...
  • Social Media From The Summit
    Keeping up with social media seems daunting, especially for those marketers whose professional careers predate it and who are trying to adapt. Laura Davidson Public Relations, which has been around ...
  • Does Tech Sell Rooms?
    How important is the latest in technology to a traveler's decision to stay in a hotel? Obviously, good (and ideally free) Wi-Fi is a given - but how much stock ...
  • One Person, Multiple Devices And Channels
    When two people visit Amazon's website, they get two different experiences based on their past histories with the retailer. This "Amazon effect" has changed consumer expectations, and puts pressure on ...
  • Saturday Morning TV: Carnival - Not Cartoons
    TV is the thing this year TV is the thing this year Radio was great but it's out of date TV is the thing this year. Those lyrics are from ...
  • Message Therapy
    In the 1960's, Marshall McLuhan, a philosopher and public intellectual, famously said, "The medium is the message" - meaning it is the media platform itself that is most important - ...
  • Three Cheers For The Red, Blue - And Neutral
    Once again, a Washington hotel proves it's possible to capitalize on political excitement without upsetting potential customers. As was the case with The Jefferson hotel pushing a puppy for president ...
  • Pet Peeve: Pet Programs
    Pet peeve: pet programs and other examples of marketing me-tooism. It's impossible to count how many hotels and hotel brands in the past 10-15 years have issued press releases about ...
  • A Puppy For President?
    Ordinarily, it would not be wise for a hotel brand to get political - why alienate a large minority of your customers? But during an election season with so much ...
  • Maximizing TV + Video
    For marketers, it's all about the screen now. And while so much focus is on video, there is still power in television - and more power in maximizing campaigns that ...
  • Goodbye, Front Desk
    It's becoming clear that one consequence of the mobile revolution is that marketers have come to realize that good marketing can mean less human interaction in some cases. And it ...
  • When Doing It Right Goes Wrong
    It's no surprise that sometimes you can do all the right things and then everything goes wrong. On the other hand, sometimes you do something whimsical and wild -and it ...
  • Is Backwards The New Forward?
    A couple of really big players recently made news with tools to help travelers plan their vacations - not only streamlining the process but providing inspiration. Google made a splash ...
  • The Art Of Persuasion Goes High Tech
    What makes travelers book? In the face of cascading technology, that question remains the central one. As a result, e-commerce solutions continue to emerge that aim to answer it as ...
  • Booking Made Simple; Should Marketing Be Next?
    You've seen all the statistics about how many websites consumers visit before booking a trip - 5, 10, 15 - Expedia, Kayak, TripAdvisor, Booking.com, etc. One result has been a ...
  • Go Global - Gradually
    Marketing globally is an ambitious and potentially rewarding goal, but it's easier said than done. How do you market to people in all those countries where laws are different in ...
  • Risks And Rewards Of Extending A Luxury Brand
    In the last couple of weeks, leaders of two luxury lodging brands discussed expansion plans - and looked at the world in very different ways. ...
  • Is Sharing Good Business?
    While your parents told you that sharing is the nice thing to do, it was a lesson that the lodging industry is learning decades later. With Airbnb leading the way, ...
  • Making The Virtual Real
    So you're walking down the street and a virtual avatar JetBlue crew member in a storefront window addresses you in a very specific way - commenting on your hat, the ...
  • Following The Fast Fashion Model For Travel Marketing
    In the last decade or so, companies like H&M and Zara have revolutionized the fashion retail business by introducing something called fast fashion, where the inventory in stores is changed ...
  • Selling On Social Media: Searching For The Holy Grail
    Selling via social media has become the elusive Holy Grail of marketing. A new entry claims to have found a formula to do it and presents an interesting case. ...