115 results
  • Sharing The Wisdom
    It may not be surprising but a recent study from the GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA) found that "Millennials lead the ...
  • Visit Philadelphia Loves Visiting New York
    You might think that Philadelphia would be wary of its big-city neighbor, New York - both competing fiercely for tourists. But it turns out that Brotherly Love extends to Philadelphia's ...
  • Dealing With The Dizzying Device Dilemma
    It's challenging enough that consumers visit multiple sites when they plan and book travel so that a marketer has to wade through the data and figure out the patterns that ...
  • Packaged Tours Brought To Life
    With "experience" and "local" the two most-used words in marketing travel these days, it might be a good idea to check out what the U.S. Tour Operators Association (USTOA) is ...
  • Getting Sold On Twitter Selling
    When Kinko's started in 1990, the idea of a social media network like Twitter would have been pure sci-fi. And there are some skeptics who believe that using social media ...
  • Sharing Gives Marketers More Mileage
    'Tis the season of sharing and a good time to talk about the importance of having your marketing messages shared on social media. A timely gift comes from the folks ...
  • Surmounting Serial Branding
    Nobody wants to be a serial hotel brander but sometimes it just happens because of economic reasons or the decision of a new owner. A brand is a promise to ...
  • Hotels Are In The 'Hood
    Every hotel and hotel brand now realizes that an important goal is not only to be a base for exploring the destination in which they're located, but to really be ...
  • Data, Meet Strategy
    The hotel business used to be about location, location, location. Now it's about data, data, data. Unlike location, however, data alone might not ensure success. A strategy has to go ...
  • 'Hubbing' Social Media
    Social media has become a bit like Old MacDonald and his farm - with a Facebook posting here and an Instagram photo there, here a tweet, there a tweet... ...
  • Hyatt Control Room Takes Social To A New Level
    Picture a room in Omaha with Hyatt associates looking at screens filled with social media home pages, with a focus on Twitter. In shifts, they watch 24/7 to see what ...
  • Millennial Mysteries
    As the Hollywood screenwriter William Goldman famously said, "Nobody knows nothing." He was talking about nobody knowing how well a movie will do once it's released. But the same may ...
  • Don't Let Grass Grow Under Your Website
    It's 2014. Do you know where your website is? Redesigning a website takes a huge investment in time and money. The question is: how often do you do it? And ...
  • Seen Any Good Promotions Lately?
    The tie-in between movies and travel is longstanding. Guidebooks offering help on visiting destinations are popular, as are tours around, say, the locations in "Field of Dreams." But in an ...
  • Will These Hotels Be Best Sellers?
    The relentless movement toward experiential travel seems about to reach a new milestone. A group called Hemingway Hotels & Resorts will soon announce the development of its first hotels. Building ...
  • Instagram: Creating Good Impressions For Cities
    As usual, innovation is frequently local when it comes to social media. A number of cities, noting that Instagram is the fastest-growing platform in important demographics, have taken the lead ...
  • Doing Something About The Weather - With Mobile
    Weather has dominated the news over the last few weeks - and a good part of the coverage has involved travel - thousands stuck in airports, travelers not being able ...
  • Targeting Customers Is No Longer Enough
    It's not enough to target customers. Now you have to remarket to them. That's the conclusion of a recent survey by Adara Global, which uses, yes, Big Data from travel ...
  • 'Cool' Can Make For Lukewarm Marketing
    Brands seem to be in a mad rush to get ahead of the huge generational shift as far as who will be traveling over the next few decades. Millennials are ...
  • Love Is In The Air
    Love seems to work when it comes to branding a destination. Virginia Is For Lovers may have started it all decades ago - and, of course, I Love New York ...
  • Youtility: Social Media Success Through Being Useful
    Social media can be much more rewarding if marketers use it to provide helpful information to consumers, according to Jay Baer, who has been active in digital marketing for almost ...
  • The Phone Call: Still An Icon
    There is still magic to a phone call. Think of the big Carly Rae Jepsen hit "Call Me, Maybe." It wasn't "Text Me, Maybe" or "Email Me, Maybe." ...
  • Taking Social Media On The Road
    It's been pointed out that social media can be pretty anti-social. If millions of people are sitting around on computers connecting electronically, it does not add to the overall volume ...
  • 140 Characters Of Fame
    Rainn Wilson, who played the quirky Dwight Schrute on "The Office" TW show, recently tweeted a number of caustic, okay vicious, comments about US Airways service because a connecting flight ...
  • The Other Guy's Social Media
    Marketing is a matter of relativity. Not only is it crucial for you to present the right image - but it has to be better than the other guy's. Let's ...
  • Selling, Sort Of, On Social Media
    It's a well-accepted truism by now that "you can't sell on social media," but as savvy suppliers have become more sophisticated about the use of social media, it's also become ...
  • Daylight Marketing Time
    Come major celebrations like Valentine's Day and New Year's Eve, media are inundated with promotional tie-ins: packages, contests - a great deal of it amazingly similar.. When everybody does something, ...
  • Hilton, 'Onion' Create Humorous, Effective Campaign
    Whenever the GEICO "gecko" comes on, I quickly mute the TV or leap across the room to turn off the radio. I find that creature incredibly annoying and wouldn't buy ...
  • Changing The Way We Think About Change
    The year is still new, and change lingers in the air. It's natural to resolve to "change" with the New Year - to eat less, to exercise more, to alter ...
  • Is The Inn Crowd Ready For Digital Marketing?
    Breakfast may always be ready, but is the bed & breakfast industry ready to leapfrog into the Technology Age with a high-tech, social media-driven company that eliminated its much-beloved print ...