115 results
  • Test Web Sites Often To Ensure Maximum Potential
    When it comes to websites - no matter the platform or device - looks count. It shouldn't be forgotten amidst all the wiz bang apps and devices and that the ...
  • Be First But Do It The Right Way
    There's a lot of discussion in journalism these days about how important it is to be first -- at a time when getting a "scoop" means breaking a story a ...
  • Challenge Common Perceptions
    Perceptions are powerful and persistent. In an age when it's commonly believed that "perception is everything," it's important for travel marketers to keep in mind that, while they may have ...
  • Travel Hits The Runway
    Fashion is becoming as associated with travel as food. The connection is not new - witness fashion shoots in travel magazines and, conversely, the big deal about where "Sports Illustrated"'s ...
  • Hotels Pop Up In Brooklyn; Can Queens Be Far Behind?
    From a recent article in the New York Times: "Among young Parisians, there is currently no greater praise for cuisine than 'trs Brooklyn,' a term that signifies a particularly cool ...
  • Build On What Makes You Unique
    I've been writing about travel marketing for a long time, and the changes over that period, of course, are overwhelming. While early campaigns were Internet-free, they are now dominated by ...
  • Creating A Destination After Media Exposure
    Talk about eyeballs. An estimated 4.7 billion people will be watching the London 2012 Olympics on one kind of screen or another. That's almost 10 billion eyeballs - enough to ...
  • Brand USA Has Fabulous Product To Sell
    Over the next week or so, Brand USA will unveil its campaign for marketing a certain product we all know - the United States of America. ...
  • Managing A Turn-around After A Crisis
    A year ago, Japan was devastated by the tsunami and its nuclear risk aftermath. Not surprisingly, tourism rates dropped from 25% above the average global rate in February 2011 to ...
  • Hotel Brand, PR Agency Celebrate 25 Years
    What does longevity mean at a time when 140 characters convey a message and the 24-hour cycle has been reduced to maybe 24 minutes? ...
  • The Growing Importance Of Hybrid And Virtual Meetings
    The building buzz about virtual and hybrid meetings has been accelerating - and now somebody is putting their money where their mouth is as far as creating a base of ...
  • New Year's Predictions? No Time For Them!
    If anybody is looking for New Year's predictions, forget it. Things are changing too quickly and unpredictably. However, it's a good time to think about how some of this year's ...
  • Niches Within Niches Can Be Extremely Productive
    A couple of examples emerged recently from mid-rate hotel companies. One involved Fairfield Inns & Suites (FIS), Marriott's mid-rate product. About to celebrate its 25th anniversary in 2012, Fairfield Inn ...
  • Positive Attributes Of Travel Companies Worth Sharing
    It's always gratifying to hear that somebody from outside your industry is offering you plaudits. John Murphy, president of ReachMail, an email service provider that competes with companies like Constant ...
  • Time To Start Considering Your Google+ Strategy
    It's overwhelming for the average hotel manager, even the most tech savvy, to keep track of the latest technology, and more so, to do something about it. But sometimes an ...
  • Meetings Serve To Create Emotional Connections
    The lines were out the door and down the hall at one session of the Meeting Professionals International World Education Conference in Orlando recently, the largest annual gathering of meeting ...
  • Stakes Are High In Luring Chinese To Travel To U.S.
    While Hilton and Starwood have come up with good basic approaches, all brands will have to find ways to distinguish themselves because everybody will be trumpeting their Chinese speakers, tea ...
  • Cooperation Goes Viral
    Expedia, through its advertising arm Expedia Media Solutions, decided to take the OTA-supplier relationships a step further, recruiting nine travel brands as partners in a massive Facebook campaign that cost ...
  • Charging For Internet Access Endangers Loyalty
    Some hotel companies are going to have to decide which way they're going in the unstoppable move to keeping their guests connected at all times. ...
  • Reach Your Meeting Market Online
    The question for hotels and other travel suppliers is reaching that market online -- a task that seemed daunting in the earlier days of the Internet because of the "complexity" ...
  • Hospitality Opens Its Doors To A Global Audience
    Marketing history is strewn with the debris from brands crashing as they sought to expand outside their country of origin. Sometimes it's the actual brand name itself; in most instances, ...
  • Do You Still Have To 'Be There'?
    The event picked up a tremendous amount of Twitter interaction and, says Middleton, "It took some of the intimidation out of going to the Park 75 Lounge to try wines. ...
  • Aggregation, Make Way For Accumulation
    While aggregation may be a foundational word for the power of social media -- the collective clout of an online community -- perhaps accumulation should be added as a potential ...
  • Resort Invites Women To Tweetup From Mexico
    At a time when travel marketers and legacy media are debating the merits of bloggers as legitimate travel media, here's a leap to recognizing Twitterers -- and spending serious money ...
  • Explore The World Of Blogging
    For marketers, the vetting process has gotten more difficult because of the sheer number of travel bloggers. Blogging itself is in transition as many bloggers move to "microblogging" and social ...