94 results
  • Best Practices For Spotting Instagram Follower Fraud
    Suspicious activity includes dramatic increases in engagement over a very short period of time just after a significant algorithm change. ...
  • 7 Tips For Handling Ad Blockers
    The people have spoken, loudly and clearly: They don't want or trust advertising messages. So what's a marketer to do? ...
  • An Influencer's Perspective On Amazon Spark
    After Amazon Spark launched a few months ago, we conducted a study of our influencer community and found few even knew about Amazon's foray into influencers. We had the opportunity ...
  • Will Pinterest Be The Platform That Proves ROI?
    Pinterest's unique capabilities as a social shopping platform make it the gift that keeps on giving for brands and influencers who leverage the tool to increase ROI. In our experience, ...
  • New Study Shows Exclusives Keep Teen Shoppers Loyal
    While the world tends to focus on millennials, 13% of the U.S. is made up of teens between the ages of 10 and 19. Did you know that teens hold ...
  • Millennial Moms Are Asked 9.6 Times A Month For Recommendations
    Everyone wants to earn their fair share of the $2.4 trillion of spending power moms hold in the palm of their hands. One in five moms is a Millennial and ...
  • It's Time To Change #metoo to #nomore In The Ad World - And Beyond
    IPG just announced it has a zero tolerance policy in light of all the recent allegations and news reports in the wake of the Weinstein fallout; women can only hope ...
  • Using Data To Reach The Multicultural Shopper
    Over the next few years, the retail landscape will change in some very fundamental ways. None of these changes will be bigger than the impact felt from the rise of ...
  • Holiday Gift Searching Happens All Year Round
    Holiday retail sales during November and December of 2016 increased 4% over 2015 to $658.3 billion, according to a report from the National Retail Federation. While this time period has ...
  • The Best-Sponsored YouTube Content Isn't Dedicated To The Product
    YouTube is, without a doubt, a force to be reckoned with. In fact, Victor Anthony, a tech analyst from CNBC, recently said if YouTube were a stock, it would have ...
  • Blog Content Becomes The Store
    We read blogs because they entertain us or give us information that we find valuable, and trust the content because it comes from people we can relate to. In fact, ...
  • Influencer Content Can Drive Sales, Increase Basket Size
    Research by Colloquy found U.S. consumers were enrolled in 3.5 billion loyalty programs with the average person having as many as 29 memberships. But massive enrollment in programs doesn't always ...
  • Influencer Marketing Drives Sales Lift Through Relevant Content AND Offers
    Influencers create content that gives context and meaning to products they are passionate about. Useful, engaging content that shows how a brand fits into an average person's life has proved ...
  • Proof: Influencer Content Can Increase Foot Traffic
    Brick-and-mortar stores are increasingly being closed every day. Store traffic and sales are down, impacting many brands and retailers. Ninety percent of all retail is still done in physical stores ...
  • Understanding The Fickle Adult Beverage Consumer
    Many of us will head to the grocery store this Memorial Day weekend to pick up a few items and, inevitably, that includes grabbing beer, wine or a spirit product. ...
  • Food Trends? Ask An Influencer
    Social media has definitely changed the way all of us view food. Restaurants have evolved their lighting to better serve Instagram foodies. Millennials purchase tiny lights to illuminate their meals ...
  • Understanding The Fickle Adult Beverage Consumer
    Many of us will head to the grocery store for Memorial Day to pick up a few items and, inevitably, that includes grabbing beer, wine or a spirit product. We ...
  • 80% Of Influencers Report Never Receiving A Negative Comment On Sponsored Content
    With the proliferation of influencer content and the increased scrutiny of the FTC on disclosures, one of the critical elements is maintaining authenticity. In a time where so many CPG ...
  • Understanding The Fickle Adult Beverage Consumer
    Many of us will head to the grocery store this holiday season to pick up a few items and, inevitably, that includes grabbing beer, wine or a spirit product. We ...
  • 8 Influencer Marketing Mistakes CPGs Make
    There is a tremendous amount of excitement about influencers today. Influencers can help CPGs solve so many challenges like saving de-listed items, launching a new product, educating consumers on complicated ...
  • Hey, Grocers And Household Brands, Don't Forget the 55+ Audience This Holiday Season
    The holiday season, the most pivotal time of the year for marketers, is just around the corner. With consumer spending booming during this period (NRF reported $626.1 billion spent last ...
  • The Love And Loyalty Of Moms
    While much is written about Millennials, Gen Z and other cohorts, moms are, and always will be, a key target for brands. Dads have evolved and are more involved with ...
  • Hey, Grocers And Household Brands, Don't Forget the 55+ Audience This Holiday Season
    The holiday season, the most pivotal time of the year for marketers, is just around the corner. With consumer spending booming during this period (NRF reported $626.1 billion spent last ...
  • Just Admit It America, You're Obsessed With #Foodporn
    There is no doubt that we are a food-obsessed society. Our social media feeds are inundated with videos and recipes for delicious meals and decadent desserts. The trend is widespread ...
  • Time For The FTC Crackdown
    The recent crackdown on influencer content and native advertising disclosures is not all that surprising. It a typical response to the burgeoning changes in advertising. Requiring clear and conspicuous disclosures ...
  • 6 Reasons CPGs Need Influencer Marketing To Target Shoppers
    Influencers have an incredible ability to drive conversation and engagement on behalf of your brand. The right influencers will create quality content that ultimately inspires purchase of your product or ...
  • Will Millennial Moms Accept Location-Based Marketing?
    A year ago, inMarket reported that 38% of Millennial moms -- about 3.4 million of the approximately 9 million Millennial moms -- are taking advantage of location-based marketing while they ...
  • Creating Content For Moms? Think Mobile First
    The indispensable phones ... what would moms do without them? LOL! Studies have shown moms would rather give up sex than give up their smartphones, illustrating how important these devices ...
  • What Moms Really Want For Mother's Day
    Even though Mother's Day is two months away, holiday merchandise is starting to hit stores. Chocolates, flowers, restaurant dinners and spa certificates will be handed out to the tune of ...
  • How Grocery Stores Are Evolving To Meet Mom's Needs
    There is no doubt that the shopping habits of moms are changing, but how is the industry changing to meet her needs? Below are four ways that grocers are evolving ...