4,490 results
  • MarTech's Evolving More Rapidly Than Marketers' Use of It
    MarTech is evolving rapidly, trouble is, marketers may not be keeping pace with tech advancements. According to Walker Sands' 2018 Marketing Technology report, more than two-thirds of marketers don't think ...
  • Consumer Ambivalence Towards Self-Driving Cars
    Recent research by GlobalWebIndex reveals internet users in the UK and the U.S. are ambivalent about self-driving cars. Internet users in the UK and U.S. are split down the middle ...
  • Couples in the Workforce
    In an ideal world, men and women would be equally likely to be the breadwinner of a couple. But the analysis found that in the 50 largest metros, women were ...
  • Sales And Martech Traction
    The sales and marketing technology landscape has changed, says Craig Rosenberg, Co-Founder & Chief Analyst of Topo. Years of venture funding, resources, and buzz created a large swath of sales ...
  • Digital Strategy Pitfalls
    According to an article in the McKinsey Quarterly in 2018, By Jacques Bughin, Tanguy Catlin, Martin Hirt, and Paul Willmott, most digital strategies don’t reflect how digital is changing economic ...
  • Predictions From The Informed
    Among the predictions for the media, internet and communications industry for 2019 are that Cord-cutters are going to keep on cutting, but investors who think fixed 5G will be universally ...
  • Thanksgiving Day To Cyber Monday
    The five-day period spanning Thanksgiving to the Monday following (aka Cyber Monday) this year delivered a concentrated dose to online retailers. Internet Retailer estimates that U.S. shoppers spent $22.55 billion ...
  • Near Me Searching
    Google recently revealed that “near me” mobile searches (e.g., “H&M near me” or “pizza near me”) have increased 200%. As mobile searching has exploded, it’s fundamentally changing the way people ...
  • Global Shopping Behaviors
    As the traditional consumer purchase journey continues to evolve, so too should the way merchants think about their sales opportunities. BigCommerce conducted a global survey of nearly 3,000 digital consumers ...
  • Top Ten Tech Trends for 2019
    Jupiter Research provides an assessment of what they find will be the critical developments in the tech space over the coming year. Developments that will impact upon, and be driven ...
  • Juggling Media
    When it comes to the media universe, the abundance in devices, services and content has never been more prevalent. With all of this technology at consumers' fingertips, pretty much all ...
  • Veterans Connect with Brands with Military Discounts
    Military service members and veterans are increasingly seeking out military discounts when they shop online ...
  • Traditional TV And Radio Hold Their Own
    People are spending more time with media than ever before, says MarketingCharts' newly-released 5th annual "US Media Audience Demographics" report, a data-driven resource that can aid marketers in their strategic ...
  • CDP's Under The Microscope
    Marketer interest in CDPs continues to accelerate. In the first half of 2018, Gartner client inquiries pertaining to CDPs doubled when compared with the same period of the previous year. ...
  • Fight Back
    The cat-and-mouse game between online merchants and fraudsters commenced the instant the first buy buttons appeared in 1994. Then, as now, clever criminals are always finding increasingly sophisticated ways around ...
  • The Cloud Saves The Day
    To maximize value from the cloud, retailers need to prioritize workflows that can best benefit from it. The report shares six opportunities for leveraging the cloud as a catalyst for ...
  • Cross Channel Fulfillment
    Grocers, Convenience, & Drug Stores are feeling the pressure In RSR's just-published study on the state of the retail supply chain. "Quantifying labor & shipment costs for cross-channel fulfillment" was ...
  • IGTV for B2B Marketers
    Instagram now has 1 billion users, one of the most popular social networks in the world. And, Instagram recently announced a new service: IGTV (Instagram TV). ...
  • Don't Underestimate Email-Based Brand Risks
    Marketing executives less concerned about threats than IT/security colleagues - but have a common interest in email service visibility and deliverability ...
  • The State of Cloud Adoption
    Cloud computing continues to make enterprise inroads, according to two recent Deloitte studies that shed light on business acceptance of cloud solutions and services. The vast majority of business executives ...
  • Benchmarking Benefits Crucial to Success
    Measuring your public relations efforts means more than just monitoring your brand. It means using media intelligence to set up metrics, which can include any combination of: mentions, message penetration, ...
  • Think About It
    B2B marketers and salespeople significantly underestimate the impact of thought leadership on demand generation and sales efforts, compared to actual feedback from B2B buyers, according to new research from Edelman ...
  • Fashion Business
    The year ahead will be an awakening, says the report, after the reckoning of 2018, a time for fashion companies to look at opportunities and not just at surmounting challen ...
  • Online Ad Spending
    Online advertising revenues in the US reached $25.6 billion in the first half of 2018, with mobile accounting for 63% of the total, according to the latest revenue report from ...
  • AI A Strong Partner
    AI is making a big impact on how sales teams function. It won't replace your sales manager, writes Suzie Blaszkiewicz, but the use of artificial intelligence in sales can automate ...
  • Martech Revolves Around ROI
    Problems integrating platforms can present a serious barrier to omnichannel marketing activities. ...
  • Travel And Retail Marketers Under Most Pressure
    In B2C markets, digital marketers, trying to acquire new customers, face growing competition and increasing pressure from executives. But the obstacles they need to overcome, rising costs, consumer privacy concerns, ...
  • Your Personal Brand
    To help us understand what personal branding means to different generations, Gilsenan says "we looked at attitudes, interests and behaviors of Gen X(aged 36-54),Millennials(aged 22-35), and Gen Z (aged 16- ...
  • IAB Ad Revenue Continues Upward
    The IAB internet advertising revenue report 2018, for the first six months conducted by PwC and sponsored by the Interactive Advertising Bureau, shows the IAB internet advertising revenue report, now ...
  • Thanksgiving's Hot With Few Glitches
    According to timely writing by Stephanie Crets on Nov 23, 2018, Thanksgiving and Black Friday online sales are blowing past expectations. Black Friday is on track to reach more than ...