4,490 results
  • Newspaper Advertising Slips
    Newspaper Advertising Slips According to preliminary estimates from the Newspaper Association of America, newspaper advertising expenditures for the second quarter of 2001 totaled $11.1 billion, a decrease of 8.4% over ...
  • More "Tire-Kickers" Than Buyers
    More "Tire-Kickers" Than Buyers A recent study from Cultural Access Group finds that, overall, internet users prefer to research product information online. The report shows that only 31% of online ...
  • Ads In E-Mails
    Ads In E-Mails An article by John Frook, carried in BtoBOnline, describes the benefit (or dangers) of using e-mail newsletters as an advertising vehicle in spite of the comfort level ...
  • Leisure Reading Home and Away
    Leisure Reading Home and Away Certainly marketers participate in the consumer leisure industry in at least two ways: selling to the participants and communicating with them. In a recently completed ...
  • One Size Will Not Fit All
    One Size Will Not Fit All According to the latest report from BIGresearch, US working professionals with at least one child under the age of 18 -- no matter what ...
  • You Get What You Pay For
    You Get What You Pay For An e-mailed release from the Jupiter Online Advertising Forum in New York said that a new study by Jupiter Media Metrix showed that nearly ...
  • TV vs Superstitial Ads
    TV vs Superstitial Ads A Harris Interactive Communications Whitepaper, released last month, compared superstitials with television commercials in their relationship to brand recall, communication and purchase/usage/consideration. Although they describe the ...
  • An Awful Lot of Petabits
    An Awful Lot of Petabits Lawrence Roberts, a computer-communications pioneer who was a key figure in the ancestor of today's Internet in 1969, released data recently indicating that Internet traffic ...
  • Free TV
    Free TV The National Association of Broadcasters recently announced that eighty-one million television sets in the U.S. receive programming exclusively from free, over-the-air TV stations. In the report, the NAB ...
  • Read All About It
    Read All About It According to new figures from the Audit Bureau of Circulation, many of the nation's top magazines are having a harder time selling issues at the newsstand. ...
  • Internet Audience Up
    Internet Audience Up According to Nielsen//NetRatings, internet growth at-home spiked 63% in the past two years. The U.S. at-home Internet population increased 16% from July 2000 to July 2001. ...
  • Digital Marketing Initiatives to Top Advertising
    Digital Marketing Initiatives to top Advertising According to a new report from Jupiter MediaMetrix, online ad spending in the United States will increase 5% in 2001, but will rebound and ...
  • Some Magazine Categories Show Increase
    Some Magazine Categories Show Increase The Magazine Publishers of America released figures that show total magazine advertising revenue for the month of July down 7.9% from last year and advertising ...
  • New Hispanic Demographics
    New Hispanic Demographics A recently released research study from The Media Audit, sampling almost 10,000 Hispanics in 85 US markets, notes that the Hispanic communities in each of the metro ...
  • Sunday In America
    Sunday In America The second annual Sunday in America study from PARADE magazine, conducted by Yankelovich in conjunction with Harris Interactive, has uncovered a growing trend among consumers -- the ...
  • Traditional Direct Marketing Strong
    Traditional Direct Marketing Strong A recent national study by Vertis/Webcraft, conducted by Marshall Marketing & Communications as reported by eMarketer, found that websites and internet services are increasingly being advertised ...
  • Most Read AND Surf
    Most Read AND Surf Only 24% of internet users in the US have canceled subscriptions to general news magazines since they began using the internet, according to the "General Internet ...
  • More Than Pocket Change
    More Than Pocket Change For marketers, the Internet represents an opportunity to capitalize on the US $60 billion spending power of the 65 million youth double-click generation, according to a ...
  • Research Behind the Numbers: Web Audience
    Previously the province of the rich and intellectual, the web is now a marketing melting pot. Reporting on the update of three years of gathering data from more than 350,000 ...
  • Out With the Old?
    Out With the Old? A recent study by Scarborough Research, reported by Melena Ryzik at Internet World, finds that increased Internet usage is linked to a decline in the ...