4,490 results
  • The Measure of Innovation
    Sean Brown speaks about how companies can gain valuable insights into innovation performance from a pair of metrics that have been hiding seemingly in plain sight. ...
  • Narrative Ads Capture Customers
    Analyzing metrics and results from its holiday campaigns, which included clients such as Michael Kors and Lexus, Glassview identified the most important factors to drive performance and ROI in holiday ...
  • Shoppers Value Communication Over Convenience in the Returns Process
    When returning an online purchase, consumers expect proactive communication and transparent policies up front, according to a report published by Narvar. The report," analyzes responses from nearly 1,300 U.S. online ...
  • Online Grocery To Reach $100Bil
    Food and beverage retail is the next big sector that will feel the influence of digital shopping. 23% of U.S. shoppers bought groceriesonline in 2016, an increase of 20% versus ...
  • Cars And Homes Getting Most Holiday Ads
    The holiday season is a critical time for advertisers because consumers are expected to spend big this year. According to the National Retail Federation (NRF)holiday retail sales will increase between ...
  • Holiday Retail Breaks Records
    Merchants scramble all year to prepare for the November and December shopping feast. For personalized products from retailer Men's Society, 70% of its annual sales hinge on this holiday per ...
  • MarTech Effectiveness in 2018
    The technology available to marketers is changing rapidly. The technological needs of marketers is also changing, becoming critically important to business success. But what trends will have the most impact ...
  • Blockchain Market Change From $80 Million To $2.33 Billion By 2033
    ResearchAndMarkets.com has published a report on the state of blockchain usage in the retail market. It is expected to grow from an $80-million market share in 2018 to a $2.33-billion ...
  • The Emerging "Click and Collect" Model
    Food and beverage retail is the next big sector that will feel the influence of digital shopping. 23% of U.S. shoppers bought groceries online in 2016. ...
  • B2B Programmatic
    B2B marketers' use of programmatic advertising may be reaching a plateau, but not so their spending on programmatic, says Dun & Bradstreet in its 2019 Data-Driven Marketing & Advertising Out ...
  • AI: Collection Of Technologies
    In a recent survey by Blueshift, more than 60% of marketers revealed that they are planning to increase their usage of AI going forward, proof that more and more marketers ...
  • Raise Prices, It's A Holiday
    United Parcel Service Inc. is counting on a big boost in shipping capacity to avoid logjams in its network during the peak holiday shipping season, and the delivery giant is ...
  • Snapchat, And Millennial Marketers Are Changing The Political Game
    Capturing the youth vote can make the difference in a candidate's victory or defeat. Historically, 18-29-year olds have performed below expectations. ...
  • Cutting The Cord, Really
    Americans really are cutting the cord. Unpublished results of the 2017 Consumer Expenditure Survey, analyzed by Demo Memo, show a substantial drop in spending on cable and satellite television service, ...
  • Creative CMOs
    CMOs typically have one eye on the future while making sure their organizations are meeting near-term goals. Keeping it all organized and focused requires creativity. ...
  • 78% Purchased from Amazon During Past Six Months
    According to a new BigCommerce omnichannel buying survey, 78% of respondents made a made a purchase from Amazon over the past six months, while 65% still made an in-store purchase ...
  • Successful B2B Marketers Putting Audiences' Needs First
    A majority of B2B content marketers in North America have increased their spending on content creation in the past 12 months. ...
  • PR Valuable For StartUps
    Several reasons why startups should outsource their PR efforts. ...
  • Mobile App Engagement in Japan
    For mobile marketers running campaigns in Japan, or those considering it, the country represents a unique and dynamic opportunity. It's a lucrative one too, she says ...
  • Handshake Marketing
    LinkedIn's 3rd Annual State of Sales Report finds that buyers expect personalized experiences and can see through cold or impersonal outreach. Sales is also navigating a more complex buying process ...
  • Green Is Clean
    News articles and documentaries around rising seas, declining air quality and shrinking animal populations are more common than ever. ...
  • Digital Drivers
    Each fall, as marketers plan their campaigns for the coming year, writes Ron Rodrigues, Pandora publishes its perspective of the diverse ad-supported audio landscape in the Definitive Guide to Audio, ...
  • Load Up On In-Apps
    Announcing the results of a global survey, media agencies and buyers consider mobile to be the most effective channel to reach and engage users. ...
  • 50 Media Hours Per Week
    PQ Media today released the 6th annual Global Consumer Media Usage & Exposure Forecast 2018-22, which estimates that consumer time spent with media worldwide, including all digital and traditional media ...
  • $800 Billion For Sales Training
    In the U.S. alone, companies spend $15 billion each year training sales employees and $800 billion on incentives to retain talent. ...
  • Hey, Big Spender
    The auto industry is a big TV ad spender. In 2017, in the U.S., TV advertising accounted for 83% of the auto industry's total ad spend (up 3.5% from 20 ...
  • Trust, Loyalty, and Quality Carry Retailing
    In the age of what McKinsey & Co. calls the "experience economy," retailers are faced with a challenge: They must innovate the products and services they offer, while also creating ...
  • Holiday Sales Up 3.6 to 4% Forecasts NRF
    According to the National Retail Federation Holiday report 2017 was a relatively strong year for holiday sales, buoyed by strong employment and higher consumer confidence. Holiday sales during November and ...
  • Focus On Marketing
    95% of marketers say they understand the value of a multichannel approach, but only 73% have a vetted multichannel strategy ready to use. ...
  • 30% Australian Grocery Growth
    "E-commerce is a tremendous growth opportunity for the Australian grocery sector," says Jamie Murray, Senior Manager, Retailer Services ...