4,490 results
  • Laser+Energy=Medical Aesthetics
    A record 94 million people visited RealSelf, online cosmetic treatments marketplace, to research elective cosmetic treatments in 2017. ...
  • Better Behaved Generation
    This report, the latest in the Ipsos MORI Thinks series, pulls together existing and new analysis, as well as brand new research on this latest generation, to provide a better ...
  • Know Your Audience
    Research revealed that 58% of marketing practitioners have intensified their focus on identity within the past year, and 47%plan to increase their investment in the coming 12 months. ...
  • Back-to-School Cars
    According to Nielsen Scarborough, 22% of U.S. households with a child in college are also planning to buy a new or used vehicle during the upcoming year. ...
  • Not Channel, But Service Shoppers
    For quite some time our industry has grappled a term to describe how people really shop. Omni-channel, channel-less, or post-channel. ...
  • Human Resource Report Card
    A distrust of HR is a common theme among users of our workplace community app, and workplaces in general. HR is often accused of protecting employers. ...
  • Designated Market Areas
    A monthly top-line demographic analysis of the most dynamic markets from Market Snapshots by Geoscape,® is part of an ongoing service providingunique data, analytics and actionable insights that will help ...
  • Common Avoidable Search Engine Marketing Mistakes
    Search engine marketing, or pay-per-click efforts, can help increase your organization's website traffic, boost sales and give you powerful ROI. However, your efforts can be easily undermined by common pitfa ...
  • Curb Appeal For Grocery Orders
    Nielsen and FMI estimate that Americans' total online grocery spending will reach $100 Billion between 2021 and 2023. Food and beverage retail is the next big sector that will feel ...
  • YOY Ad Spend Performance Predictor
    New data released by data science and marketing technology company, 4C Insights, disproves skeptics predicting a doomsday scenario for Facebook, revealing a 19% increase in ad spend on its core ...
  • Back-to-School Shopping More Expensive This Year
    Back-to-school season is upon us, says Retail Me Not, and parents are starting to shop for essential school supplies ranging from pens to apparel. ...
  • Augmented Reality vs Virtual Realty
    Augmented reality (AR) adds visual overlays on the physical world and is usually viewed through a smartphone. Virtual reality (VR) depicts a self-contained, navigable 3D world and is usually experienced ...
  • Digital and TV Advertising Overlap
    As consumer attention is increasingly split across screens, marketers are looking holistically at all touchpoints to find their audiences in the right place, at the right time. It's not enough ...
  • Center Store Shopping
    The center of the store has faced some challenges in the past few years, says a new report by Nielsen. That doesn't mean, though, that consumers aren't interested in center ...
  • Health Care Ads Produce Patients
    According to data released by Kantar Media from its 2018 MARS Consumer Health Study, US adults are increasingly looking for health information online, to the extent that half say the ...
  • Understanding Marketing And Media
    As marketing leaders head into next year's business planning and budgeting season, understanding the marketing and media landscape takes on added significance. ...
  • Down, But Not Out
    Amazon.com Inc. kicked off its big Prime Day sales promotion with technical glitches on its website and app, threatening its 36-hour sales extravaganza. ...
  • Long Form Vertical Video
    Instagram recently launched IGTV, a new application allowing popular users to publish videos in excess of 60 seconds. ...
  • Is Netflix Stymied?
    Netflix released its Q2 2018 numbers recently, and, according to TDG, writes Joel Espelien, the results are less than inspiring. ...
  • Facebook and YouTube Dominate Social Use
    The social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives. ...
  • Facebook Outdoes Dating Apps
    Succeeding in the digital era isn't about becoming the Uber or the Amazon of an industry. Instead, it involves establishing the companies' own digital ambitions, taking a hard look at ...
  • Insights Into TV Analytics
    TV networks are turning to analytics startups who turn big data into a clearer picture of who's watching, and what viewers are buying. ...
  • Fake News OK For Some
    A new survey data, recently released from the boutique PR firm Bospar, turned an eye on the ethics of the PR industry. The survey revealed how many PR professionals are ...
  • Boost Social Media Marketing
    83% of B2B marketers use social media networks for traffic/client generation, making it the No. 1 preferred tactic. And, the same research shows that the average B2B organization is present ...
  • Video Marketing A Strategy, Not A Tactic
    You made a video, you poured a significant amount of cash into your content, and you're proud of the outcome. It feels good to collect praise from your colleagues on ...
  • Pay TV Subscribers Down In Every Category
    The Leichtman Research Group found that the largest pay-TV providers in the U.S., representing about 95% of the market, lost about 305,000 net video subscribers in 1Q 2018 ...
  • Mr. TV
    Each year, Netflix's subscriber base and revenues grow (an average of 29% and 35% over the past five years), but its content spend grows faster (39%). ...
  • Look Who Came To Dinner
    In Europe, Chinese giant Alibaba is one to watch, says RSR. Most of "us," says the report, put Alibaba out of their heads, as it was hard to understand what ...
  • Make No Mistakes
    83% of B2B marketers use social media networks for traffic/client generation, making it the No. 1 preferred tactic. ...
  • Back to School Shopping Season is Off to an Early Start
    Mid-July has become the unofficial kickoff of the back-to-school shopping season, with consumers and retailers alike taking note. ...