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- No Matter How You Add It Up, Cross-Platform Measurement Is In DemandRoughly 16 different initiatives are currently underway to find the industry's Holy Grail: true cross-platform measurement. ...
- This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video MeasurementDramatic shifts in viewing behavior and buyers' and sellers' efforts to understand them will force a reconsideration of how quickly we need cross-platform measurement tools now made possible by high ...
- Return-Path-Data Lexicon: The CIMM Lexicon 2.0GroupM Chairman Irwin Gotlieb stated at his keynote at the recent ARF Audience Measurement 7.0 conference, that the media industry needs to create standard measurement definitions. CIMM could not agr ...
- Return-Path Data Lexicon: 'Average' Reach MetricsAs with last week's column on Average Frequency, we examine the definitions of Frequency's companion metric, Average Reach. Interestingly, while Average Frequency definitions include interactivity components, so far the vario ...
- Return Path Data Lexicon: FrequencyThis week we explore frequency. When paired in the discussion of reach, frequency is the number of times each individual target has been exposed. But in another part of t ...
- Set-Top-Box Lexicon: Time-ShiftingThe act of commercial avoidance via fast-forwarding is an example of time-shifting behavior. More common however, is program time-shifting for viewing at one's convenience at a later time. The abili ...
- Set-Top-Box Lexicon: Commercial AvoidanceDVR penetration is approaching critical mass. A large part of the hand-wringing over DVR roll-out is the fear of increased opportunities for consumer commercial avoidance. In the past, viewers cou ...
- Set-Top-Box Lexicon: Targeting Or SegmentationOver the past few weeks, we have examined many privacy-related terms and definitions, including Anonymization, Encryption and PII. This week we examine Targeting and one of its corollaries, Segmentation. ...
- Set-Top-Box Lexicon: EncryptionWe have spent the last few weeks reviewing terms associated with anonymization and privacy. Data points can be hashed and de-identified (Set-Top-Box Lexicon: Types of Anonymization). Another way to insu ...
- Set-Top-Box Lexicon: Types of AnonymizationIn continuing in our discussion of privacy and anonymization, we examine the terms that involve the process of stripping and processing identifying information and creating these anonymized datasets for u ...
- Set-Top Box Lexicon: Anonymization A way to insure privacy for viewers and consumers is to "anonymize" the data points so subscriber information cannot be linked back to a specific house, box or person. Wh ...
- Set-Top-Box Lexicon: Privacy and PIIOne of the most important issues regarding the rollout and eventually use of Set-Top-Box data for its various measurement uses and capabilities is privacy. Not only is privacy a legislati ...
- Set-Top Box Lexicon: Box Related Measurement Terms for STB DataIn industry-standard media measurement, the generally accepted measurement increments can be in homes or persons. In the world of Set-Top-Box data, the measurement requires an additional increment which is t ...
- Set-Top-Box Lexicon: Every Second Counts in Measurement In the last couple of weeks we explored measurement terms that were common to both the current measurement marketplace and the STB and Addressable arenas. The advantages of STB da ...
- Set-Top-Box Lexicon: Common Measurement Language -- Averages and ProportionsCIMM is taking a pro-active role in advancing new media nomenclature and processes with both its Lexicon (terms and definitions associated with Set-Top Box data measurement) and Asset Identification Prim ...
- Set-Top-Box Lexicon: Common Measurement Language - Ratings For the past three weeks we have explored common usage terms for advertising and audience measurements. This week we continue with this line of discussion with a review of a ...
- Set-Top Box Lexicon: Common Measurement Language -- Averages and Proportionst's not just the buying and selling of time and eyeballs that makes a marketplace. Metrics must be used to measure the quality and quantity of the audiences. For t ...
- Set-Top-Box Lexicon: Common Commercial Terms Last week we began a discussion of those ad-related terms that are common to both the established ad sales marketplace and the STB / Addressable Advertising marketplace (Set-Top-Box Lexicon:The Comm ...
- Set-Top-Box Lexicon:The Common Advertising LanguageA visitor to a new world may be able to make themselves known with common words like "yes" and "no." In the STB data world there also exists common advertisi ...
- Set-Top-Box Lexicon: It's All So Dynamic The dynamic nature of Set-Top Box data makes for a dynamic series of terms to describe them, so "dynamic" in fact that there has been recent expansion in dynamic advertisi ...
- Set-Top-Box Lexicon: AugmentationThe word "augmentation" generally conjures up... ahem... physical enhancement. While we are not talking biceps or chests in this column, we are talking about more than just an average a ...
- Set-Top-Box Lexicon: Interactive Measurement and Metrics
- Set-Top-Box Lexicon: Interactive AdvertisingAddressable and Advanced Advertising is essentially a "push" advertising model that feeds out messages to targeted groups. But with the interactive capabilities that the Set-Top box infrastructure offers, it ...
- Set-Top-Box Lexicon: Versioning Advanced, customizable advertising that better targets relevant consumer and purchasing groups is one aspect of addressability. The message itself -- the content and creative of the targeted ad -- mu ...
- Set-Top-Box Lexicon: Advanced AdvertisingCustomized deliverability of ads that better target specific consumer segments is the holy grail for advertisers. It enables advertisers to eliminate message waste and assists the consumer by offering messag ...
- Set-Top-Box Lexicon: Addressable AdvertisingtSTB data, with its larger footprint and second by second capability, holds great opportunity for those advertisers who want to better target specific consumer groups and for consumers who ti ...
- Set-Top-Box Lexicon: Addressability Addressability is a fairly recent concept in our current understanding of Set-Top-Box data capabilities. But it has gained understanding and interest in media buying circles as a way to optimi ...
- Set-Top Box Lexicon: Ad Decision Hardware And Software Ad decision components -- whether hardware or software -- come into play once the ad inventory is properly watermarked and ready to air. But air where? And how? Ad Decisi ...
- Set-Top-Box Lexicon: Program Codes Last week we outlined all the terms and definitions for Ad Coding. This week we explore Program Coding. As with Ad Codes, Program Codes must be unique, permanent, imperceptible watermarki ...
- Set-Top-Box Lexicon: Ad Codes, Tags and IDsThis week we offer the specific terms and definitions for ad coding and tagging. As you will see, there are varying opinions of which terms are inter-changeable and which ter ...
