49 results
  • Set-Top-Box Lexicon: More on Content Forensics - Fingerprints and Signatures
    Continuing with last week's column on Watermarks (Set-Top-Box Lexicon: Watermarking) we now focus on other forms of content identification - Fingerprinting and Signatures. According to the CIMM Asset Identification Prime ...
  • Set-Top-Box Lexicon: Watermarking
    Unique identifying code is vitally important in a variety of fields, whether to prevent theft or, in the case of media, for example, copyright infringement. The watermark that is embedd ...
  • Set-Top-Box Lexicon: The DVR Begets C3 Ratings
    The advent of the DVR (The PVR and DVR) is credited not only with increasing the ways a viewer can access and view content. It has also spawned new measureme ...
  • Set-Top-Box Lexicon: Trick Play
    No discussion of DVRs would be complete without a mention of its Trick Play capability. Just like a video recorder of old, DVRs enable the viewer to choose the ti ...
  • Set-Top-Box Lexicon: DVRs of All Types
    Continuing on last week's theme of PVRs and DVRs, we now take a look at the range of DVRs available in the market today from those that are self contain ...
  • Set-Top-Box Lexicon: The PVR And DVR
    Once called Personal Video Recorders, Digital Video Recorders (DVRs) enable viewers to pre-record programs and view them at their convenience in trick play modes. DVRs are also touted as o ...
  • Set-Top Box-Lexicon: It Is So 'Over'
    We have Set-Top Boxes, whether Analog or Digital and hardware that helps to migrate from analog to digital. But there are ways to transmit signals that either bypass the b ...
  • Set-Top-Box Lexicon: Adaptors and Converters
    e are in an industry of continual transition. Digital compression spawned the recent migration from analog to digital. As a result, there is a range of converter and adaptor hardwa ...
  • Set-Top-Box Lexicon: Digital Hardware
    We could fill up several columns with definitions that apply to the concept of digital media. This week we focus on digital hardware -- from the server to the b ...
  • Set-Top Lexicon: Digital Platforms
    We could fill up several columns with definitions that apply to the concept of digital media, technology and platforms. Continuing on the Digital theme of last week, this week ...
  • Set-Top Box Lexicon: The Signal: Digital and Analog
    In a prior column we delineated the difference between Analog and Digital Set-Top Boxes. In this column we talk about Analog and Digital transmission signals. The Analog signal has be ...
  • Set-Top Box Lexicon:The MVPDs
    We know them as "MSO," "Satco" and "Telco." These are the companies who are considered the "data originators" -- those that are at the source of the Set-Top Box Dat ...
  • Set-Top Box Lexicon:The Remote
    One would think that something as ubiquitous as a Remote would have a simple definition. However it is not as simple as it would first appear. While there are sever ...
  • Set-Top Lexicon: What Is A Back Channel?
    Continuing on last week's discussion of Return Path Data, which is a more accurate term for what we tend to call Set-Top Box data, we now take a look ...
  • Set-Top Box Lexicon: Return Path Data
    CIMM's Set-Top Box Data Lexicon is a compilation of terms and definitions associated with Set-Top Box data and its measurement. This Word-A-Week column highlights a term and definition from t ...
  • Industry Lexicon: Clickstream and Keystream Data
    Previously, we broke down and defined all the different varieties of Set-Top Boxes -- those that can provide data and those that can't. This week we continue with the basic ...
  • Word-A-Week: More On Types of Set-Top Boxes
    Last week we began with defining Set-Top Box, which is not as simple a task as it sounds. Generically, these boxes span the range from Analog (those that can on ...
  • Word-A-Week: What Are Set-Top Boxes?
    They say that nothing is as powerful as an idea whose time has come. In TV advertising and media research circles, that idea is the use of set-top box dat ...
  • Key to Cross-Platform Advertising Is Creating A Single Metric
    There is a path for our industry to make true cross-platform measurement a reality - one that can bring both buyers and sellers together through the use of a singl ...