64 results
  • Using The Structured Data Report In Google Webmaster Tools
    A little over a month ago, Google introduced a new report into Webmaster Tools: Structured Data. This new report allows website owners to access the types and amount of structur ...
  • Google Analytics Experiments Can Cause An SEO Challenge
    Back in June, I detailed the sun setting on Google Website Optimizer in favor of the new Google AdWords Experiments. For the most part, I've been really happy with t ...
  • The First Rule Of SEO: Don't Panic!
    Over the past week, Google was at it again, challenging the sanity and stress levels of SEOs everywhere. Last week, many Webmasters received a message in Google Webmaster Tools th ...
  • It's The End Of Google Website Optimizer -- And I Feel Fine
    If you're a Google Website Optimizer user like me, you likely received an email last week indicating that the free Google testing tool was being discontinued. While at first ...
  • Improve Landing Pages With 'Progressive Profiling' And Marketing Automation
    This week, I'm at the Marketo User Summit in San Francisco, so I thought it might be an appropriate time for me to write about a topic near and de ...
  • Dear SEOs: Google Owes You Nothing
    I have to admit it - yesterday's column by Ryan DeShazer got my dander up a little bit. Just the headline -- "Doesn't Google Owe SEOs Something?" -- caught ...
  • Content Marketing For SEO: Claiming Your Content Ownership In A Post-Panda World
    Last week I posted some tips for optimizing your content for SEO. This week, however, I'll address something much more serious that you need to watch out for in t ...
  • SEO & Content Marketing: Getting The Most Visibility For Your Valuable Content
    Content has always been essential for SEO, but in today's marketing world, providing useful, meaningful content has become key to lead generation and lead nurturing. Search provides a way ...
  • Five Reasons Businesses Should Be Using Google+
    For months now, marketers have been debating the benefits of Google+. With other options for social engagement, why should you make Google+ a priority? ...
  • How To Get Up To $40,000 Per Month In Free Ads On Google
    I'm sure that the headline of this article seems too good to be true, but it's not. Surprisingly, many nonprofit organizations still are unaware of the Google Grant and i ...
  • The Case For Implementing Schema.org Now
    Schema.org is a shared vocabulary of semantic markup language (or structured data), similar to other languages before, such as RDFa and microformats. Schema uses the microdata markup language. While RD ...
  • Some Of The Best Points From SMX West
    Last week I was out at the SMX West show, where, as always, there were many great nuggets of information to glean from some fantastic speakers. Here's a brief rec ...
  • More On: Could Google Be Its Own Google-Killer?
    Last week I spelled out some of Google's problems -- from having too much of its revenue tied to one product, to having to facing a myriad of new competito ...
  • Could Google Be Its Own Google-Killer?
    As we all know, Google has been a publicly traded company for many years now. So it faces the rather daunting challenge of consistently showing value and growth to i ...
  • Google Search Plus Your World: Monitoring Your Reputation Just Became Even More Important
    Google recently launched its new default search results deemed "Google Search Plus Your World," which is already creating quite a controversy in SEO circles and beyond. Regardless of if searche ...
  • Is Google Making Search Results Better By Playing Copywriter?
    In an effort to make tasks "easier" for us, software companies have been adding features to make even the smallest tasks "simple." Some of these changes, I believe, are misguid ...
  • Google's Holiday Gift to You: Google+ Adds Multiple Page Administrators Capability
    Google+ pages for business launched about six weeks ago now, and since that time, the most common complaint I've heard is that the pages lacked the ability to have multip ...
  • The Potential Future Of Google Advertising
    First let me start off by saying that this article is pure speculation on my part. I have no confirmation from Google regarding this direction for the future of i ...
  • Activating Social Extensions For Google AdWords
    Not long after Google enabled Google+ Pages for Business earlier this month, it also enabled a new Google AdWords ad extension type: social extensions. Like other types of ad extension ...
  • Google Gives Us Something To Be Thankful For: Javascript Indexing
    A few weeks ago, Google made what seemed to be a quiet change that may have huge implications for the SEO world: it started indexing Facebook comments. While this m ...
  • Tips From Pubcon Las Vegas: Online Reputation Management In Search
    Like Rob Garner, I was out at Pubcon Las Vegas last week. Some of my favorite sessions to attend are those covering online reputation management (ORM). As an SEO, ...
  • Google+ Pages for Business: What You Need to Know
    To the delight of many search marketers, Google finally launched the much anticipated Google+ Profiles for businesses yesterday. And while the Google+ Pages don't have all of the functionality y ...
  • Google Blocked Your Referrers -- So Now What?
    Two weeks ago, Google began blocking referrers from organic search under the auspices of protecting users and their personal information. Regardless of Google's intent, the change poses some significant challeng ...
  • Resources To Help Your Conversion Rates
    Conversion Conference, chaired by conversion guru Tim Ash, starts tomorrow in New York. It reminded me of all of the conversion optimization training I've had over the years, so ...
  • How The 'Disney Way' Should Guide Your Landing Pages
    On Saturday, Disney World and I both turned 40. So for the past few days, I've been vacationing down at Disney World, and I can't tell you how impressed I' ...
  • Five Key Features To Consider When Choosing A Content Management System
    As an SEO consultant, I have worked with a variety of content management systems (CMS) over the years, and when it comes to SEO, some provide better options than othe ...
  • Key Technical SEO Takeaways From SMX East
    Last week I was fortunate to speak at SMX East in New York, and I attended the majority of sessions in the Technical SEO track as well.Normally, I live-blog the ...
  • Important Search Considerations When Designing Website Forms
    Most websites have forms for one use or another, from enewsletter signups to use as a filtering device. There's a few important things you need to think about to ensu ...
  • 301 Redirects: Implementing Your SEO 'Change of Address' Card
    If you're moving or renaming your page URLs or the directories those pages reside in, you'll need to do 301 redirects. 301 redirects are like a "change of address" ca ...
  • Nonprofits: Get Free Advertising From Google AdWords
    If you represent a nonprofit organization, I hope by now you've applied for a Google Grant for Google AdWords. Started in 2003, the Google Grant provides nonprofits with $10,000 ...