64 results
  • Google Introduces Expanded Organic Sitelinks
    This past week, Google began displaying more information under sitelinks appearing in organic search, now providing a description under links as well as the url for the sitelink page. ...
  • How To Fix The Top Tech Issues I Regularly See In SEO
    As an SEO consultant, I see all sorts of SEO issues. It really keeps things interesting! But there are definitely a handful of very common technical issues I find regular ...
  • The Importance Of Inventory Feeds In Paid And Organic Search
    A friend recently defined the purpose of search engines as "demand fulfillment," and that sentiment definitely holds true in the case of product searches. Search is a powerful tool f ...
  • Winehouse's Death Exposes Real-Time Google Search Issues
    Sadly, last weekend saw the passing of Amy Winehouse. As a search marketer, I immediately turned to my faithful friends, the search engines, to learn more about the story. ...
  • Six Tips For Getting a Job In Search Engine Marketing
    As an employer, I look at a LOT of resumes. I've found that whether you're new to search marketing or a seasoned veteran, there are certain approaches you can ta ...
  • Transitioning From Traditional To Search Engine Marketer: How-tos
    Recently an old marketing friend asked me a question I often get asked: "How do I break into search engine marketing?" And who can blame her? In a recent pre ...
  • What Are The SEO Implications Of Google+?
    Late last week the SEO and social media communities were all abuzz about the new Google+. Personally, I found myself wasting away the day on Friday playing with all ...
  • Google Ad Sitelinks: Facing Up To The Challenges
    Google claims that using ad extensions can greatly enhance click-through rate and ad engagement. In the case of ad sitelinks, for instance, Google claims that advertisers can realize a 3 ...
  • Why You Shouldn't Use A Gmail Account For Your Google Accounts
    Because I work in a search marketing agency, I often get a unique view of challenges companies face with various search marketing issues. For example, I often work with clien ...
  • Search Engine Marketing Tips From The Internet Retailer Conference
    This week I'm attending the Internet Retailer Conference and Exhibition in San Diego, and Tuesday featured a day of search engine marketing workshops. Here are some highlights from the vario ...
  • Rich Snippets Update: Introducing Schema.org
    About a month ago, I wrote a post on Google's rich snippets, a way for website owners to share extra information such as ratings and review information directly in t ...
  • The New Link Spam: Facebook Status Updates
    Remember back when blog comments became prime fodder for search engine optimization inbound link spam? When blogs began to emerge as a relatively popular medium, link spammers recognized a n ...
  • Optimizing Social For SEO: A Three-Step Beginner's Guide
    At the Pro SEO conference in Boston last week, Rand Fishkin discussed the recent changes and updates to Google's search results -- in particular, how search results in Google a ...
  • How Agencies Can Stay Abreast of Google's Latest News
    Yesterday, the Google AdWords Agency blog announced the recent release of a new Google site, Google for Agencies, dedicated to "provide access to the programs, tools and resources" available fr ...
  • Rich Snippets: What Are They? Why Should You Use Them?
    So you want to improve your visibility in the search engines. You've got a well-optimized site, so what else can you do to draw attention to your search result? Ri ...
  • Content Farms Revisited: Panda Needs To Go Further
    Back in February, I wrote a post about content farms -- defining them and laying out the problem content farms pose for SEO. In the meantime, Google has released seri ...
  • 301 Redirects: Formatting Bulk Redirects In Four Quick Steps
    So you've got a website redesign going on. Exciting! But the one thing that most folks find less exciting than the reveal of the bright and shiny new website ...
  • Handling Duplicate Content Issues
    I was working on a client's newly relaunched site recently when I ran into a potential duplicate content issue. Specifically, the client's site had incorporated an additional version of conte ...
  • Why Google's New +1 Isn't Game-Changer
    Google Buzz. Google Wave. Google Knol. And now, Google +1. The latest attempt by Google to integrate social sharing into search results has sent search marketers scurrying for answers ...
  • Which Blog Platform Is Best For SEO?
    Corporate blogging is a necessity in Google's post-Caffeine world. Let's face it: Blogs tend to get a little more Google love. I once did a random test and found th ...
  • Are You Leaving Money On The Table With Your Landing Pages?
    I often speak at conferences on the topic of landing page optimization, and I'm glad to say that I see more and more people interested each year in how ...
  • Why Rankings Still Matter In SEO Reporting
    Yesterday at South by Southwest, Danny Sullivan held a Q&A session with the search engines, with Matt Cutts representing Google and Duane Forrester representing Bing. While I followed the sessi ...
  • Lessons From Overstock And Forbes: Three Tips to Avoid Violating Google's Webmaster Guidelines
    After the hubbub about JCPenney.com a few weeks ago, last week Google appears to have made an example of Overstock.com and Forbes. While Overstock was offering students with .edu accoun ...
  • My Four Favorite Wordpress Plugins For SEO
    After last year's Google Caffeine update, blogs have seen an increased boost in Google organic search rankings. Whether you're new to blogging or trying to improve your blog post ranking ...
  • APIs Every Search Marketer Should Consider: PPC Version
    Last week I covered several APIs that search marketers should consider to help make SEO more efficient. This week I'll share the APIs that you should consider checking out ...
  • APIs Every Search Marketer Should Consider: SEO Version
    Search marketers are a unique bunch -- we're often a little bit marketer and a little bit techie. Today's post is designed to reach out to the techie in a ...
  • Measuring SEO: Beyond The Rankings
    Organic search measurement needs to go beyond just mere rankings. Especially when you're an in-house SEO, you need to know which keywords to focus most of your efforts on. Whi ...
  • Content Farms: What Are They -- And Why Won't They Just Go Away?
    For some time now, there's been a lot of conversation about content farms, which many believe are making Google's Web search results less relevant. The discussion is becoming so mainstre ...
  • Gaining Visibility Via Google Instant Previews
    Google launched Instant Previews in November, providing searchers with a way to preview the web page of each result before clicking through to each site. According to Google, "people w ...
  • Top Four Technical Benefits of Google Webmaster Tools
    In last week's post, I covered the top 11 benefits of Google Webmaster Tools for SEOs. But even if you're not an SEO, Google Webmaster Tools provides some fantastic technic ...