46 results
  • The Human Element
    Let's face it -- technology is sexy, exciting and alluring. However, the most essential gears that keep the digital marketing machine running are not the ad technologies, algorithms or data. ...
  • Proxy Metric Ghettos
    The digital marketing industry has insidiously trained itself to believe in marketing stories painted through the lens of proxy metrics. To a degree this is no different than any other ...
  • Content Is Currency - How Wealthy Is Your Brand?
    Most people don't realize that I started my career in the music industry. I learned many valuable lessons about business back then, but the one lesson that has best stood ...
  • Being Busy Versus Being Productive
    The world is not short on ideas. However, walking the talk and playing your role in facilitating the execution of ideas and helping to move a project or a business ...
  • Here An Algorithm, There An Algorithm
    Unless you have been living under a rock, you are well aware of the growing skew towards math and science in the digital media industry. We are operating in the ...
  • Top Three Ways Clients Can Fix Agency Relationships
    Last week we discussed the top three ways that agencies can improve the client/agency relationship. Of course there are two parties to every relationship, and this week we delve into ...
  • Top Three Ways Agencies Can Fix Client Relationships
    Agencies take heed. You have developed a proven process, nurtured a staff of experts who are client-service focused and utilize the best technology. Yet the client/agency relationship is suffering. Fear ...
  • Media And Creative's Relationship Status -- It's Complicated
    The last decade has been somewhat of a rocky road for the media and creative relationship. While the medium is certainly not the message, when it comes to digital media, ...
  • Modern-Day Marketing Leadership
    Hundreds of books and thousands of articles have been written on the topic of leadership. So there's no need for me to pontificate on the general traits of an effective ...
  • Tag, You're It: Are You Using a Tag Management Solution Yet?
    When it comes to digital marketing measurement, tags make the world go 'round. The number of tags deployed on marketers' websites has been increasing faster than the policies in place ...
  • Keep Your Eyes on the Trends, But Your Feet on the Ground
    We live in exciting times. The impact of cloud computing on media distribution, the nascent emergence of Internet-connected TVs, tablets firmly established as a new connected device category, the proliferation ...
  • Sacrificing Perfection For Excellence
    Am I naïve in expecting people to want to deliver great work that exudes all their pride, experience, intellectual property, commitment and hard work? Where's the disconnect from reality? Don't ...
  • Have You Hugged Your Smartphone Lately?
    I'm writing this week's column on an iPad in Bali, Indonesia. There is a lot of irony in that statement, given the low penetration rate of connected devices and even ...
  • One Fish, Two Fish: Attribution Modeling
    Dr. Seuss once said that sometimes the questions are complicated and the answers are simple. Of course Dr. Seuss never managed an attribution modeling effort, where both the questions and ...
  • #PrayForJapan
    My heart skips a beat every time I think about the victims of last week's devastating earthquake and tsunamis in Japan. The planet once again has humbled us and reminds ...
  • Truth In Advertising?
    Unfortunately, we rarely have the time to slow down and ask the difficult questions. As the newest member of the Online Spin team, I plan on fostering conversation, or at ...