51 results
  • Why Truth In Reporting Matters
    The clear and aggressive attacks on a free press are alarming and are causing real damage to the public trust. When people believe information posited as fact isn't true, th ...
  • Sales Isn't Always A Contact Sport
    I remember when someone first presented the idea of "flag" football to me. My first thought was, "Why?" If I'm not risking a broken bone -- or, more importantly, striki ...
  • Woe The Digital Sale: What Happens To ROS?
    Question from a buyer: With viewable impression standards coming as a soon-to-be reality, why would premium sites even have "run of site," as the ROS impressions go into the exchang ...
  • Woe The Digital Sale: Proper Storm Behavior
    Question from a seller: We have a dramatic increase in page views because of the recent hurricane. That caused a spike in impressions, and many campaigns fulfilled earlier than the ...
  • Woe The Digital Sale: Data Domination
    Question from a buyer: It seems lately I'm finding it harder to justify buying inventory on premium content sites. So many options exist to buy audiences based on data; ...
  • Woe The Digital Sale: Where's The Business?
    Question from a digital seller: I was expecting a bit more action before fall hit, but it doesn't seem like my deals are coming through. Last year was easier th ...
  • Woe The Digital Sale: Summer's Gone?
    Question from a digital seller: It seems like every year I expect to see some kind of summer slowdown where I can gear up for Q4; didn't happen again. A ...
  • Woe the Digital Sale: Consolidation -- What's In It For Me?
    Question from a digital media salesperson: "So now that Dentsu is buying Aegis, that leaves five companies controlling the majority of all media spend in the world. Should we ...
  • Woe The Digital Sale: What Does 'Viewable' Mean, Anyway?
    Question from a salesperson: I won't say that I've been guilty of burying impressions at the bottom of our pages, but I certainly haven't forced everything to the top eithe ...
  • Woe The Digital Sale: What About Those Upfront Dollars?
    Question from an advertiser: So I have more and more digital sellers asking me for upfront dollars. How do I explain to them that they aren't getting any? ...
  • Reboot -- Woe The Digital Sale: How To Talk To Your Customers' Clients
    Question from a buyer: My client complains that when they meet with a salesperson, they feel like their business isn't understood and it's a waste of time. What do salespeop ...
  • Woe The Digital Sale: Translating From The Digital-ease
    Question from a buyer: I work on digital advertising and have never done anything else. But more and more my counterparts in the agency are being tasked with learning abo ...
  • Woe The Digital Sale: To Trash-Talk Or Not?
    Question from a seller: I've been told that my competitors spend a lot of their time on sales calls talking about my products and disputing them. I however, always t ...
  • Woe The Digital Sale: Handling The Undependable Buyer
    Question from a salesperson: I work for a large multimedia company. During one of the most competitive times of the year, I was assigned a new account. To make ...
  • Woe the Digital Sale: Is It 4 Ps -- Or Just 1 P?
    Question from a seller of digital advertising: I recently sat down with a very knowledgeable, respected, veteran, media buyer for a meeting. And after the usual pleasantries, he said " ...
  • Woe The Digital Sale: 'Call Me Next Year'
    Question from buyer: Do salespeople ever give up? I've had the same vendor calling me now for 10 months. Why won't he take the hint? ...
  • Woe The Digital Sale: 'What's With All These Buzzwords And Acronyms?'
    Question from an agency person: "I'm new to the digital world and sometimes I can't understand anything you people are talking about. What's with all the foreign language and acrony ...
  • Woe The Digital Sale: Pumped Up For Q4
    Question from a media seller: I'm hearing mixed things about the ad business in 4th quarter. Now that we're here, should I be bullish, bearish or in between? ...
  • Woe The Digital Sale: Have I Jumped Too Often?
    Question from a seller: I keep hearing that the market is heating up, and I'm starting to get calls for interviews. What is weird is that companies are questioning w ...
  • Woe The Digital Sale: Cleaning Up The Trash Talking
    Question from a media seller: In an industry where your reputation means everything, how can you abate the damage that someone else is inflicting on your personal brand via goss ...
  • Woe The Digital Sale: No Fun At All
    Question from a buyer: I'm a 24-year-old digital media planner. Why does everyone make fun of me? ...
  • Woe The Digital Sale: Do I Hear The Word 'Free'?
    Question from a media buyer: We're getting pressed by our clients to get more "free media" for them, but it's getting harder to do. They expect social media to cov ...
  • Woe The Digital Sale: International
    Question from a seller: Does it help when you are selling to show a buyer examples of what their client has done with a site in other countries? I ...
  • Woe The Digital Sale: Cleaning Up The Trash-Talking
    Question from a media seller: In an industry where your reputation means everything, how can you abate the damage that someone else is inflicting on your personal brand via goss ...
  • Woe The Digital Sale: What About Those Upfronts?
    Question from a digital seller: So since the TV upfronts are about to be in season, are clients really doing yearly planning and are they doing upfront planning for onli ...
  • Woe The Digital Sale: Where Did All My 'Friends' Go?
    Question from a digital media seller: I'm a seller that's changed jobs recently. I'm finding it hard to reconnect with some of the people on the agency side that ...
  • Woe The Digital Sale: Is There Love In The Media Business?
    Question from a digital media buyer: So much of our business has social events with unlimited alcohol involved, lots of unwinding from high-stress jobs, and what seems like an equ ...
  • Woe The Digital Sale: Where's The Money Coming From?
    Question from a digital media seller: "So all I hear about ishow much digital advertising keeps growing. But I also hear that clients' overall spend isn't growing. So where ...
  • Woe the Digital Sale: Regifting Rich Media
    Question from a buyer: "Websites don't seem to be breaking the norms for innovation in the space, which is scary since DSPs are going to be the way to b ...
  • Woe The Digital Sale: Dealing With Corporate Buying Mandates
    From a seller of digital advertising:A friend of mine who is a media director at one of the large digital agencies told me earlier in the week that corpora ...