Instead of behaving like a mob of meerkats, nervously scanning the post-recession landscape for the next scary thing to send us scurrying into our holes, it's time to bring t ...

I left my iphone in the cab." it was both the panic in our usually stoic analytics director and the scramble to locate the phone that said everything. Mobile phon ...

From a historical perspective, we all know that this year will be a landmark one for business.What we don't know is just how transformative it will be for business, communicatio ...

The resounding success of President-Elect Barack Obama's grassroots campaign is a powerful example that proves why social media must remain part of your media mix this year. In fact, yo ...

This is the fourth big economic downturn I've experienced in my career. The S&L crisis, the 1987 stock market crash, the 2000 dot-com bust and today's lingering subprime crisis a ...

"Can you give me a referral?" Asked, searched and answered millions of times a day, this simple question slips past our multimillion-dollar marketing budgets, customer personas, targeted media plans, clev ...

Where should the smart money go in today's über-cluttered digital landscape? With so many options, hype and pressure for ROI, marketers can freeze up in choosing where to invest ...

Always picture the person you're writing the ad for before you write the ad. I'm not sure whether this came from a textbook, an advertising professor, or my first creati ...

Good luck getting through an article or conference on digital media without the assembled masses crying, "How are we going to measure it?" While budgets continue to pour into onli ...

Stop me if you've heard this one: A client and a creative director walk into a bar - actually, they get on the phone (without an account person lurking ...

Media is at a crossroads. So are we going to just keep staring down the roads ahead or actually do something? It's time to think bigger and take action. Th ...