7 results
  • In The Evolution Of TV, Audience Is King
    At the recent upfronts, all sides argued that their content will reign supreme for advertisers. In the advertising race, the winners will be those that evolve their thinking toward a ...
  • Battling Banner Blindness
    banner ads, unlike a fine wine, do not get better with age. Click-through rates on banner ads have been on a steady downhill slide, and that slide is expected to ...
  • Public Ad Exchanges And The "Data Fault Line": A Multi-Screen Perspective
    Advertisers want assurance that they can reach their target audience with ads that are viewable. Without the means to identify this type of premium inventory, on a real-time basis, you'll ...
  • How RTB Video Exchanges Come Up Short
    I read the recent post on real-time bidding video exchanges with both fear and sadness. Fear that some might take the market view to heart, hurting both advertisers and publishers ...
  • Step Away from the TV and Find Your Audience Online
    Advertisers had it easy back in the good ol' days of appointment television. They could buy one ad during a popular show and know that they were reaching 90% of ...
  • Video Advertising Afterschool Session: Understanding Video Ad Impressions
    Too often one January's bold predictions ("The Year of Second Life!") become the following December's sheepish footnotes. One of 2010's few safe bets, it seems, is that broadband video advertising ...
  • Five Trends To Watch In Online Video Advertising
    It's that magical time of year again. Of course I'm referring to the annual ritual of declaring that the coming year will be The Year of Online Video. In 2008, ...