11 results
  • The Greater Good: Industry Must Support Standardization
    Open, transparent standards and shared principles of conduct accessible to and agreed upon by everyone will move the industry forward. ...
  • Pop Goes The Social: 4 Signs The Social Media Bubble Will Burst
    As the market has become flooded with social media marketing solutions and providers, the ad industry is fast approaching the tipping point of inevitable decline. When overall market demand is ...
  • Macroeconomics And The Digital Space
    Recalling eighth-grade civics may not be the most exciting thing in the world. However, if you'll bear with me, the fundamental principles of economics can help us understand some of ...
  • Stop Saying Ad Networks Are Dead Or Dying - Just Stop
    It's time to stop pronouncing the death of the ad network and realize that not only are they here to stay -- these companies provide a valuable service to both ...
  • In Programmatic, The Pressure Is On Creative To Deliver The Goods
    Programmatic advertising has made it easier than ever to get the right message to the right consumer at the right time on the right device. There's an abundance of data ...
  • Online Video: Segmenting The Current Media Darling
    New media trends last about a day and a half in the digital marketing business. And now it is online video's time to bask in the limelight like a shiny ...
  • How Data is Shaping History
    Innovation and advances in technology have continuously created circumstances that significantly alter how people live their lives, make a living, thereby changing the course of history. ...
  • Vertical Networks: So Close But Yet So Far
    Following trends in the online space is a lot like watching reality TV shows. There are hot concepts that spring up all the time--some that stick and some that fall ...
  • BT: Beyond the Click Through
    As the lowest common denominator, it is clear why CTR has emerged as a primary measurement criterion around ad effectiveness. It is, however, often one of the most misleading metrics ...
  • How To Evaluate A Network Buy
    Marketers have long recognized the value ad networks can provide, but the same force that is driving marketers to networks--cost--can prevent them from maximizing the value of their network ad ...
  • ValueClick: Say Yes To Ad Networks!
    Why are there ad networks? Anyone know the reason? Apparently Ari Rosenberg, author of "Just Say No to Ad Networks," does not. ...