13 results
  • Media Metrics Publishers Can't Do Without
    Advertiser-side companies have better tools to understand video inventory than publishers do. So publishers need to concentrate on metrics that really tell the tale. ...
  • How Publishers Can Handle The Hidden Costs Of 'Tech Taxes'
    As programmatic advertising reaches critical mass, the ad industry must now move beyond conversations surrounding adoption, and turn toward the thorny issue of the financial struggles publishers face as th ...
  • When Walled Garden Meets A Smart Fridge
    Walled gardens are currently back in style but the Internet of things might change that.. ...
  • Ad Tech Has Failed Publishers -- But Data Can Help Them Turn The Tide
    Video has become one of the most popular ad formats for online marketers, with Facebook users watching 8 billion videos a day on its platform alone. Yet while platforms li ...
  • The Search For A Single Stack: Answer To Video's Fragmentation Problems?
    There are more digital advertising formats, channels and devices than ever before, providing numerous ways for brands to connect with consumers. This is exciting for both advertisers and publishers, b ...
  • Why Programmatic TV Doesn't Equal Programmatic Video -- At Least Not Yet
    Programmatic TV, regarded as the next great disruptive force in digital advertising, is projected to reach $10 billion in 2019, according to Magna Global. The vision of programmatic is th ...
  • After Addressing Initial Video Viewability, These are the Metrics That Matter
    As video commands a larger portion of advertising budgets, it's not surprising that video viewability is a chief concern. But once this issue is satisfactorily addressed, marketers need to kn ...
  • How Increased Autoplay Adoption Will Push Advertisers To Think Creatively
    An important shift in online video advertising is ushering in a new era of video consumption. Some of the biggest online media platforms, including Yahoo, Facebook and Twitter, have ma ...
  • Mobile Video Ads: Supply Skyrocketing, But Where's Demand?
    Recent research by eMarketer shows mobile video ad spend is on the rise, up 119% in 2014 alone, with growth projected to outperform desktop video ads for the next fi ...
  • Programmatic Video Complexity Still Baffles The Industry
    Marketers are set to triple their investment in programmatic video next year, according to eMarketer, but a substantial flow of dollars doesn't necessarily mean programmatic video advertising is widely understoo ...
  • How Publishers Can Handle Inefficiencies in Online Video Advertising
    Many companies are delivering technology that helps address key challenges faced by publishers and advertisers, while some are creating additional friction and inefficiency. Understanding the basic process of how ...
  • Publishers Need To Safeguard Their Sites
    In 2011, the opportunities in online advertising are at an all-time high, and advertisers are continuing to shift larger amounts of traditional marketing dollars online. But it pays to ...
  • 5 Ways To Increase Digital Ad Revenues
    Almost every digital publisher constantly wonders if they are doing everything to monetize their site's traffic. There are five ways to begin increasing your ad revenues -- sooner rather th ...