197 results
  • Contact: Reclaiming the Water Cooler
    Devices are gateways. People use and consume media. They don't really think much about their device so much until it doesn't work. Like a doorway, you don't think about what ...
  • The Biz: A Paean to Print
    Every week, my wife complains about a few unread magazines lying around the house. After enduring her complaints for a while, I am forced to read the magazines or throw ...
  • The Biz: The New New Media
    One of the first brands of the commercial internet to bring online advertising out of the nerdery and into the mainstream was Yahoo. It was one of the first online ...
  • The Biz: The Silly Putty Plan
    Kids who play with Silly Putty know this: There's only so far you can stretch something before the tenuous strands holding it together break. The advertising agency business, as a ...
  • The Biz: Play Russian Roulette
    I don't care what part of the media business you're in - print, television, out-of-home, you name it. And I don't care if you are planning it, buying it or ...
  • The Biz: A Rational View of Value
    The idea of auction marketplaces for media has grown in popularity over the years. The argument seems simple enough. If you have a large, openmarket where both buyers and sellers ...
  • The Biz: The Slippery Slope of Choice
    A lot has been said in recent years about the rise of the consumer's role in the creation and use of media. Bloggers are regularly credited with either breaking a ...
  • The Biz: Where Science Can't Go
    With the advent of the internet and its acceptance as a mainstream media vehicle, one element of media has been more pondered over and discussed than any other: accountability. It ...
  • Column: The Biz -- People Who Need People
    The media business is a great one to be in these days. There are so many changes with regard to how people can get their content and what kind of ...
  • Measure for Measure: Engagement
    It's a word heard regularly in the halls of media and ad agencies. It's the topic of conversation at industry gatherings. It's the subject of industry conference sessions. It's even ...
  • Being There
    The idea of consuming media in public isn't entirely new. People have been reading newspapers and books in public for generations. We consume out-of-home advertising and media via billboards, both ...
  • If You Don't Know The Name Bram Cohen, You'd Better Read This
    You probably haven't heard of Bram Cohen. He isn't starring in a movie, he doesn't rush for 100 yards a game, and he's not a figure in the White House/CIA ...
  • Tearing Up the Torrent
    I have friends who've been talking about BitTorrent for months. Some are so far ahead of the curve that it seems they have already rounded the block and are sneaking ...
  • Online Is No Longer "New Media"
    You heard it here first, kids. Online is no longer new media. That's right. Online is no longer relegated to the role of the red-headed step child. It is no ...
  • Advertising - It's in the Game!
    Apparently, advertising in video games has finally arrived. The story of in-game advertising (or advergaming or gamevertising or whatever we want to call it) has finally broken with the mainstream ...
  • Like Two Peas in a Podcast
    Eighteen months ago, if I'd asked you what an iPod is, like most people, you'd fumble around with a few guesses, perhaps cleverly thinking that the 'i' indicated something to ...
  • The Argument for P2P
    Peer-to-peer computing has become the coolest application in the Internet Age since the browser itself. It has made real what the Internet promises to do and how it will deliver ...
  • Search, a New Media Darling
    Starting Monday afternoon and going well into Tuesday morning, the wires were hot with the news of Barry Diller's acquisition of AskJeeves for the price of nearly $2 billion. You ...
  • Remember the People
    Last week I wrote about the possibility that the cookie - or, more precisely, the data harvested from it - is not the only thing that should concern us when ...
  • Cookie Monster
    The cookie has been a subject of debate from the moment of its inception and throughout most of the life of the commercial Web. From the time the first crumb ...
  • Media Fiefdoms
    For a long time, media folks were not terribly public when it came to what they did for clients. They were the "lesser thans" in an agency, relegated to the ...
  • A Little Mis-Behavin'
    In last week's column, I wrote about how behavioral targeting has become an accepted method of reaching an audience; if not always in practice, at least the concept when raised ...
  • Ain't Mis-Behavin'
    There was a time, not too far in the past, when behavioral targeting and marketing were mysterious practices tried only by media clients who were more witchdoctor than scientist. Now, ...
  • It's About.com Time...
    Remember the Mining Company? Their logo was a little pick-axe, and their value proposition was that, unlike the cold automatons of Yahoo! or Alta Vista, Mining Company had human beings ...
  • Buying Quality Time
    Last week I was going through the barrage of e-mail newsletters I receive every day when I came across MediaPost's "Real Media Riffs." This particular piece was, ostensibly, about J. ...
  • Real Surround Sound Marketing: Convergence Is Here
    The media landscape has long been a diverse environment of cracked earth, flat plains, sharp crags, and islands in unbroken waters. Media plate tectonics have shown those of us in ...
  • Rich Media Is Not the Story; Broadband Is
    It was reported in eMarketer's "Portal Update: 2005" this week that the big story in online advertising as the year unfolds will no longer be search marketing, but rather, spending ...
  • Eyes Bigger Than Stomachs: Data Glut
    Last year the mainstream advertising industry trained its eye on accountability. ...
  • Little Blog Blue, Come Blow Your Horn
    This week it was reported by press covering this marvelous industry and those industries it touches that 2004 was the year of the blog. ...
  • Playing Cassandra at Year's End
    I always hated feeling like an outsider; but from childhood on through early adulthood I consistently found myself there. ...