6,904 results
  • Americans Prefer Free, Ad-Supported Models With A Few Longer Ads
    More Americans would choose to consume media via models that provide access for free with a few long-form ads, but free ad-supported media with many short-form ads would be their ...
  • Just Like Conventional TV, A New 'Big 4' Dominate OTT
    Like the conventional television viewing marketplace where a few big channels (ABC, CBS, NBC and Fox) dominate shares of viewing, comScore has done the same for the over-the-top (OTT) viewing ...
  • Naked Cannes: Actor David Oyelowo Teaches Ad Folks How To Have Confidence
    Ad folks may strut from the Croisette into the Palais with a certain degree of swagger, but that doesn't mean they actually have confidence. But Sun Trust Bank CMO Susan ...
  • The AT&T Nexus
    Now that AT&T has finalized its acquisition of Time Warner, it is expected to make a number of smaller acquisitions. That move will give it the chops to revamps the ...
  • Study Finds Consumers Prefer Longer, Not Short-Form Ad Units
    A survey by "Research Intelligencer" and Pollfish finds that most believe TV's standard-length :30s and :15s commercials are the ideal length, not the six-second and shorter units being tested and ...
  • The Gigabyte Economy: OTT Fuels Household Data Consumption
    The average U.S. WiFi household increased its data consumption 26% in the past year, according to estimates released by comScore as part of a "State of OTT" webinar presented today. ...
  • Amazon Displaces Google As U.S.' Most 'Valuable' Brand
    Media technology companies continue to dominate -- and expand -- their brand value, according to just-released estimates from BrandFinance's annual "US 500" report. The analysis, which utilizes a method calculating ...
  • Unilever's Weed Raises 'Voice,' Explains Bots Don't Eat Mayonnaise
    Days after opening the Festival of Creativity in Cannes, France, with news that it was tamping down on its influencer marketing policy, Unilever CMO Keith Weed warned of even greater ...
  • Ad Growth Forecast Through 2023
    GroupM capped off a week of mid-year updates from leading ad forecasters with an annual report providing the longest-range view. While the agency's "This Year, Next Year" June 2018 report ...
  • When Counterprogramming Becomes Counterproductive
    Webster defines womp as "an abrupt increase in the illumination of a television screen resulting from an abrupt increase in signal strength," which is exactly what Corey Lewandowski's snide remark ...
  • Disney Sweetens Fox Deal, Outbids Comcast's Unsolicited Offer
    Walt Disney Co. has sweetened its deal to acquire 21st Century Fox, boosting its offer to $71.3 billion in cash and stock, up from its original offer valued at $52.4 ...
  • Terrestrial Radio Still Dominates America's 'Share Of Ear'
    Despite the momentum digital audio services have had in recent years, conventional AM/FM radio remains the dominant source of the U.S. audio media marketplace, according to estimates released by Edison ...
  • A Picture Worth A Million A Day: Facebook's TV Ad Spending
    Facebook has been spending heavily to back a TV ad campaign designed to win back its users' trust following disclosures about users' data being used to retarget them, its role ...
  • U.S., China Will Account For Two-Thirds Of Global Ad Expansion
    The U.S., long the biggest contributor to worldwide ad spending, will continue to represent a disproportionate share of the ad industry's global expansion, according to new estimates released this week ...
  • Dentsu To Cannes: We Think Up AI, Therefore We Are
    That, more or less, was the takeaway from Dentsu's "Androids, AI and the Future Presentation" during the opening day of the Festival of Creativity in Cannes, France. Or, as Kei ...
  • Americans Have Difficulty Identifying Facts, Opinions In News
    Most Americans cannot correctly identify factual statements and opinion statements in the news media they read, according to results of a survey released today by the Pew Research Center. The ...
  • Streaming TV Growing Faster Than Anticipated, Analysts Eye 25% Of Marketplace In Next Five Years
    Streaming TV penetration is rising faster than previously thought, and a major Wall Street equities firm is upgrading its outlook for penetration to 25% of the U.S. market within the ...
  • Grey's Pedersen Gets His Hygge On, Offers Rules For You To Get Yours
    Want to know how to transform a century-old ad agency culture into one of the creatively hottest and most award- and new business-winning ones? It's easy -- all you need ...
  • Consensus Forecast: U.S. Ad Market Will Expand At Nearly Double Recent Rates
    With four of the ad world's top economists -- Interpublic's Magna, Publicis' Zenith, Dentsu Aegis Network and Pivotal Research Group's Brian Wieser -- weighing in with revised outlooks for U.S. ...
  • Want To Hear Some Data Compliance Horror Stories? I'll Need To See Your Passport First
    One of the unintended consequences of marketer efforts to comply with the EU's new consumer data privacy rules has been a push by some to gather even more potentially sensitive ...
  • Divide Separates Clients, Agencies On Key Roster Issues
    There's a significant disconnect between advertisers and their agencies on a wide range of issues that could determine the future of their rosters, according to findings of the World Federation ...
  • Consumers Say Their Social Media Ad Engagement Is Eroding
    Ad engagement on all major social media platforms has declined precipitously, according to findings of an annual consumer survey conducted by the equities research team at UBS. The findings is ...
  • Dentsu Aegis Network Taps Gyro's Hein As Chief Communications Officer
    Kenneth Hein has joined Dentsu Aegis Network as Chief Communications Officer for the U.S. Hein, who had been Global Chief Communications Officer of Gyro, an agency specializing in B2B marketing ...
  • News Publishers See Acceptance In Pay Models, Mainly From The Left
    Driven partly by the so-called "Trump Bump," paid subscriptions to online news publishers appear to be growing in many markets worldwide, according to the 2018 edition of the Reuters Institute's ...
  • Social Media Wanes As Source Of News, Due Mostly To Declines At Facebook
    After years of unabated growth, social media is waning globally -- especially in the U.S. -- as a source of news, and most of the declines are attributable to less ...
  • It's The Audience Data, Stupid
    That's what political media-buying and advertising operatives at ad agencies involved in the 2016 midterm elections campaigns said when digital advertising and media-buying technology firm Centro surveyed them about their ...
  • Less Really Is More: ARF Finds Six-Second Ads Get More Attention Per Second
    Six-second ads on broadcast and network TV capture more attention per second than standard commercial units, according to an in-depth study released today by the Advertising Research Foundation. The findings, ...
  • Product Placement Poised To Top $10 Billion: Report Cites Fewer, More Valuable Deals Including Upfronts, Netflix
    The U.S. product placement marketplace is poised to top $10 billion this year, thanks largely to increasing demand for higher-value integrations between brands and programmers, including content on over-the-top streaming ...
  • ANA: 83% Of Key Members Oppose Census 'Citizenship' Question
    An overwhelming majority of key ANA committee members oppose the U.S. Department of Justice's decision to instruct the U.S. Census Bureau to add a "citizenship" question to the 2020 Census, ...
  • All The News That's, Well, Fit: Nielsen Finds Little Negative Impact
    News, even politically charged or "negative" coverage, has little negative impact on brands advertising adjacent to it on a publishers' website. That's the conclusion of a Nielsen study released this ...