7,036 results
  • Just In Time For The Midterms: DAA's Political Ad Icon Guidelines
    As part of the ad industry's self-regulatory effort to disclose the source of political advertising in digital media, the Digital Advertising Alliance (DAA) this morning released creative implementation guidelines for ...
  • Scientific Study Finds Video Least Viewable, But Most Neuro Ad Format
    New scientific research indicates video may be less effective than standard or animated banner ads in terms of actually seeing or experiencing an ad's exposure. The research, conducted by Media ...
  • 'Time' Marches On, This Time To Salesforce Founder Benioff
    Storied newsweekly "Time" magazine has been acquired by Salesforce founder-CEO Marc Benioff. Benioff and his wife Lynne are paying $190 million to buy the title from Meredith Corp. ...
  • Report Finds Digital Ad Discrepancies Remain High, In Need Of Solution
    More than a third of ad execs say their digital ad insertion orders do not run according to their plans, at least some of the time. The finding, part of ...
  • Alex Jones Wins Info War, Site Traffic Soars In August
    Despite -- or maybe because of -- being blacklisted from the major social media platforms, traffic to Alex Jones' Infowars.com spiked in August, according to an analysis of monthly visitor ...
  • Ad Execs: Blockchain Promising, But Slow To Adopt
    For all the discussion surrounding the potential for blockchain to transform advertising and media-buying, relatively few ad execs have actually used it to date or plan to use it in ...
  • Just Earn It: Kaepernick Spot Delivers 2-to-1 Social Vs. Paid Value
    While Nike spent about $4 million on paid TV ads, it generated about $7.6 million in earned media value for the controversial spot. ...
  • Forrester Finds Agencies In Need Of Their Own Transformation, MDC Has An Opportunity
    Big agencies like to tout how they manage their clients' "business transformation," but analysts at Forrester Research make the case that the major agency holding companies are in dire need ...
  • The Carbon Is The Message: Havas To Manage How Ads Impact Climate
    Havas says the "Climate Solidarity Initiative" will help marketers offset the carbon footprint created by producing campaigns across all media. The plan may be the ad industry's most ambitious attempt ...
  • Mediasmith Buys Out Smith, Retains Focus On Media
    Founders David Smith and Karen McFee have sold Mediasmith -- not to a big agency holding company, management consultant, digital platform or technology firm -- but to its own management ...
  • For Most Americans, Personal Data Privacy Now Rivals The Bill Of Rights
    For most Americans, their personal data privacy now rivals our Constitution's most basic rights, according to results of a recent survey conducted by James Madison's Montpelier. The study, which was ...
  • Study Reveals Higher Rates Of Ad Fraud For Non-Ads.txt Sites
    The latest edition of Pixalate's quarterly tracking of ads.txt adoption shows a propensity for ad fraud in non-ads.txt inventory. The data, from Pixalate's Second Quarter Ads.txt Report, shows markedly higher ...
  • Just View It: Real-Time Reactions To Nike's Kaepernick Spot
    A real-time video dial-test of nearly 2,000 American viewers shows a polarization of responses to Nike's controversial Colin Kaepernick ad. ...
  • What The Holding Cos. Are Holding: Report Delineates Account Composition
    We call them "holding companies," but the truth is Madison Avenue's biggest ad agency organizations are composites of businesses, as well as the consumer marketing accounts they represent. And changes ...
  • In Brands We Trust: Study Finds Higher Loyalty, Recommendations, Sales
    At a time when trust issues seem greater than ever before, a new global study from Salesforce shows its bottom line effect for brands. The report's highlights include: Consent and ...
  • Nike's 'Net Favorability' Plummets, Mostly Among Republican Sentiment
    Nike's "net favorability" rating declined following news about its new "Just Do It" campaign featuring controversial NFL player and national rights protest figure Colin Kaepernick, according to results of a ...
  • So Long, 'Donald J. Trump'
    Today, I'm doing the same for Donald J. Trump that I've been doing for other sociopaths. I'm going to stop referring to him by his name. From this point forward, ...
  • comScore's Wiener 'Gets Band Back Together,' Names 360i's Hofstetter President
    Four months after founding partner Bryan Wiener left to run comScore, Sarah Hofstetter is leaving Dentsu Aegis Network's 360i to rejoin him again as president of the media and marketing ...
  • Contrary To Goldfish Wisdom, Most Pros Say Their Attention Spans Have Grown
    Despite ubiquitous ad industry comparisons of consumer attention to less than that of a goldfish, professionals at least believe they actually pay more attention to media content now than a ...
  • Why Most New Broadcast Shows Will Flop
    In what other business does a company refuse to advertise its product to the largest group of readily available customers? These aren't just random consumers the broadcast networks are choosing ...
  • Obit: MRI Co-Founder Alain Tessier, Dead At 85
    Alain Tessier, who along with the late Timothy Joyce, co-founded essential media research and planning service Mediamark Research Inc., died Sunday. He was 85. ...
  • Index Exchange's 'Trust' Had Been Trending Upward Prior To Bid-Caching Backlash
    Just prior to being exposed for quietly using the questionable practice of "bid-caching," digital ad exchange Index Exchange had been trending upward in all of the quality score and trust ...
  • Trump Dumps On Google's Organic Results, But Remains One Of Its Biggest Paid Advertisers
    President Trump may be down on Google's organic news search results, but he remains one of the biggest paid political advertisers on Google's properties. Trump currently is the second-largest political ...
  • The Gaslighting Bloviator And The War On Reality
    By going after Google's search algorithm this week, Trump fails to understand how search queries work, and the fact that it is a reflection of his own personal search history. ...
  • Report Finds In-House Agencies More Likely To Service Creative Than Media
    Media planning and buying, programmatic media, data analytics and research have relatively little risk of being taken in-house, according to findings of executives from 325 companies that have brought at ...
  • Economic Optimism Erodes Among Top Marketers
    The confidence of top marketers in the U.S. economy has fallen from a near recent high, according to results of the semi-annual CMO Survey conducted by the American Marketing Association, ...
  • U.S. Ad Market Expands 10% In July, Digital Continues To Be The Beneficiary
    The national U.S. ad marketplace expanded 10% in July, thanks largely to growth in key categories, such as automotive, pharma and fast-food restaurants, according to Standard Media Index. The main ...
  • How One Exchange Turned Cache Into Cash, Why It May Continue Doing So
    Weeks after a renegade digital ad exchange was forced to stop using a questionable new method to capture hundreds of millions of dollars worth of programmatic buys from advertisers, it's ...
  • Global Marketing Approaches $1.3 Trillion, U.S. = Two-Fifths Of It
    Worldwide marketing spending will approach $1.3 trillion this year, with about two-fifths of that going to the U.S. marketplace, according to an updated forecast released today by media and ad ...
  • Cover Story: 'In Deep'
    This week's "Time" magazine cover will feature the third rendition of illustrator Tim O'Brien's quintessential treatment of President Trump sitting -- or in this case, floating over his head -- ...