232 results
  • The Ultimate Cryptocurrency
    Maybe you weren't early to bitcoin. Maybe you missed the boat on ethereum. But you still want to get rich, right? Announcing the next big cryptocurrency opportunity: LyfeCorp. Get in ...
  • Let's Talk About That Vox Media Super Bowl Ad
    Sometimes I see a stunt and think, "Wow, I wish we'd thought of that one first." Case in point: Vox Media's PR coup in revealing it would be running a ...
  • Six Things You Won't Believe Happened At CES. #5 Is EVERYTHING!
    Okay, great -- you clicked or opened the article. You can leave now. The ad impression was counted. You staying and reading the rest of this post doesn't earn its ...
  • These Are Not The 2015 Predictions You Are Looking For
    2015 will be the year of mobile! Wait, people have said that about every other year? How many years have we been saying that one now -- five? Six? S ...
  • Is Jason Hirschhorn Building The New 'Bundle'?
    At a Paley Center for Media event this week, I listened to CNN anchor Brian Stelter probe Jason Hirschhorn on why he started MediaREDEF-- the daily media roundup that is ...
  • Here's A Nice, Scary Halloween Story For The Ad Industry
    There are a lot of scary things in the ad industry that I could turn into a corny Halloween gimmick. Like that ad blockers are the most popular browser extensions ...
  • Nope, Sorry, You Should Still Shut Up And Love the Cable Bundle
    Everyone seems to be cheering yesterday's announcement by HBO CEO Richard Plepler that, starting next year, its content will be available as a standalone over-the-top streaming service. Boom! No cable ...
  • The Redefinition Of Television Is Leaving Advertising Behind
    There's a lot of talk about redefining what is considered to be "TV" in this fast-changing media landscape. That brings up an important issue: If we're redefining what television is ...
  • Attention: Nothing Else Matters
    There is a limited amount of human attention in the world. Every day the same amount of attention is created (number of people multiplied by number of conscious hours). Everything ...
  • What's With The Pushback Against Viewability?
    I wouldn't have thought there would be much controversy over the push to make ads viewable. We should want people -- real people, and the people relevant to the message ...
  • If You Are Against This, You Are Probably One Of The People Killing Advertising
    I have a very simple proposal: Let's rate the impression. ...
  • John Oliver Is A Genius
    Usually, if the entire ad industry is sharing a clip of a video online with all their co-workers, and the trade publications are covering the content on it, it's probably ...
  • Time To Tune Down The Frequency
    A few weeks ago, Rich Greenfield at BTIG Research had a great rant of sorts -- which turned into an insightful analysis -- of the repetitive nature of digital video ...
  • Do We Really Know What CPM Stands For?
    We all know CPM stands for "cost per thousand." And you might think it's "cost per thousand impressions." Nope. It's just "cost per thousand." And it's sort of fitting that ...
  • Advertising Is A Story -- But A Story That Needs To Sell A Product
    We have a sign on the wall of our office in L.A. that reads: "Creative without strategy is called art. Creative with strategy is called advertising." It's a quotation from ...
  • Your Ad Is Now Viewable, And Your Hamburger Is Now Edible
    If I may put a request out to all my colleagues in the advertising technology business: Please, please, please don't make a big deal out of telling people that their ...
  • With Video, Fraud Is Very Viewable
    One thing's always bugged me the most in industry conversations about digital ad fraud. I mean, yes, finally, we're having those conversations, and that's great. But everyone seems set on ...
  • Ad Block Is The New DVR, And You Should Be Concerned
    You hear publishing execs griping sometimes about ad blockers: browser extensions that strip the Internet experience of advertising, even YouTube and Facebook ads. But that griping's on the verge of ...
  • Are We In A Content Bubble?
    It's Upfronts season. Which also means, now, that it's NewFronts season. And, wow, there is a lot of content out there. We talk a lot about fragmentation of content consumption, ...
  • The Coming Subprime Advertising Crisis
    The subprime crisis of 2008 surprised a lot of people. But looking back, we are almost as mad at ourselves for not seeing it coming as we were at those ...
  • A Common-Sense Look At The New IAB Viewability Guidelines
    You probably took note of the Media Research Council (MRC) and IAB guidelines on viewability that were released earlier this week. Here's what you need to know -- and what ...
  • Why I Am Putting Ads On Your Mom's Face
    Sometimes the biggest and best ideas are right in front of our faces -- pun intended. Are you ready to have your mind blown? I am going to put ads ...
  • Is SXSWi Actually More Relevant Than Ever Now?
    If you're headed to South by Southwest Interactive this weekend, as I am, there's a very good chance that you're complaining about it. It's too big and corporate. It's full ...
  • Why You Should Shut Up And Love Your Cable Bundle
    I belong to a gym, and for the most part, I love it. But you know what annoys me? In spite of the fact that I use a maximum of ...
  • Why TV Dollars Won't Go Online -- In 10 Words
    TV "impressions" are 100% of the screen for 30 seconds. I promised you 10 words for why TV dollars won't go online, and there they are. ...
  • The Problem With TV Everywhere: No One Wants It
    "TV Everywhere" is a term used to describe the ability to have a TV-like experience from any device in any location by using one set of credentials (most likely tied ...
  • THIS Is The Year Of Mobile Advertising!
    How many years have been "the year" mobile advertising finally catches up to the massive growth in consumer time spent on mobile? As you marinate on that question, take a ...
  • Media's Future: The More Things Change...
    Almost three years after my last post to the Spin Board ("It's Not All Changing, But Nothing Is Going To Be The Same"), here I am again. I can't tell ...
  • It's Not All Changing, But Nothing Is Going To Be The Same
    For over four years now I have been writing every week on the impact of shifting media, and things have never been more exciting. The way people consume, interact with ...
  • Will Olbermann And Current TV Define A New Model?
    As big as the news is that Keith Olbermann is going to CurrentTV, it seems the biggest opportunity may be Current's pledges to innovate on how digital distribution will complement ...