232 results
  • When Media Buying Fails Marketers
    The search continues for universal metrics that will define new-media success. Meanwhile, there has been a noticeable trend in digital media buying towards something that doesn't work; I like to ...
  • What Can Quora Answer?
    Quora is all the buzz with the digital early-adopter crowd. At first glance, Quora doesn't appear all that different from other question and answer services the Internet has spawned, and ...
  • 2011: A Marketing Integration Odyssey
    Most people in media or advertising would agree that good marketing strategy is developed by starting from a position of being channel-agnostic. That is, you should decide what the best ...
  • What Digital And Mobile Marketers Should Look For In 2011
    It has been an enlightening year. While media spending has bounced back, especially in the digital space -- making the Internet the second largest advertising medium by spend (after television) ...
  • Putting Lipstick On The Banner
    It was easily the quote of the day -- or maybe the month. SVnetwork's Chris Rooke must have been reading one of countless articles on the latest and greatest new ...
  • The Evil In The Internet
    The Internet is without a doubt the most transformative medium of our time. It has given voices to millions who can now easily share their own stories and ideas with ...
  • Twitter Is For Tweeting
    Will Facebook replace email? I don't know. It has as good a shot as any company has ever had at dominating how people communicate, but there are a number of ...
  • Since Digital CPMs Are Meaningless, News Corp. Paywall A Sign Of Things To Come
    When News Corp. put The Times of London and Sunday Times behind paywalls, everyone was fully expecting a massive hit to both publication's traffic. Now we know how bad the ...
  • As Television Commercials Get Shorter, Value Of Digital Grows
    The television commercial is shrinking. Don't worry, this is not a television-bashing session. After all, it was only a couple columns ago I wrote "Why Television Is Still King." And ...
  • Is Facebook A Media Company? Is Apple?
    It seems like only yesterday Google was constantly reminding everyone who would listen that Google was NOT a media company. My guess is that Google wouldn't be so adamant now, ...
  • How To Save Cable
    I have spent the last two days in the world of cable television at the CTAM Summit in New Orleans. And even though I was asked to lead two discussions, ...
  • Why Television is Still King
    The Economist has a great overview of the ad industry landscape titled "The return of advertising: The box rocks." The story paints a very hopeful picture, not only ...
  • For Content Owners, Digital Changes Everything
    It is daunting and exciting to consider the number of ways that social media is affecting every aspect of how content creators and distributors operate. When you think about the ...
  • Why Advertising Is Really NOT Content
    Dave, Dave, Dave, you got me all wrong with your rebuttal column "Advertising Is Content." I give a lot of terrible advice to the industry to be sure :), but ...
  • Advertising Is NOT Content
    With apologies to soap operas, advertising is not content. How can I be so sure of this? Because given the choice, a vast majority of consumers would prefer to consume ...
  • Advertising Is Becoming A Consumer Choice
    All attention that consumers give to advertising comes at a cost. The easiest measure is how much time a consumer spends with advertising vs. the consumer's actual goal of content ...
  • Marketers Need to Understand Social Game Mechanics
    If it seems that in what is an increasingly fragmented digital landscape, social games have broken some secret code to building and engaging massive audiences, it's because they have. Look ...
  • Quality Time With Consumers
    I would argue that more marketers need to measure media success not as the total number of consumers "reached" because a pixel loads on a page, but rather the total ...
  • Engaging Consumers Is Like An Ogre
    There is a natural flow to how marketers should engage consumers both in digital and traditional marketing. How many commercials start with "call now!" What am I calling for? If ...
  • Social Media Marathon Dream Team? Not Exactly -- But It's For The Kids
    Anyone who knows me well, knows that I almost never run for exercise. So running 26.2 miles certainly wasn't on my to-do list this month. But then I got an ...
  • Mobile Marketing: Apps or Ads?
    There are two major tactics marketers can take to reach consumers in mobile: build applications with enough utility to attract consumers, or pay to place ads (or some other brand ...
  • Defining Social Media Marketing
    What does it mean to do "social media marketing"? In talking with various brands and agencies, there are extremely wide-ranging thoughts on what tactics, goals and, most important, resources should ...
  • Five Things The Old Spice Man Means For Advertising
    If you are reading this, you are likely in the advertising industry, and if you are in the advertising industry you have undoubtedly heard all about the phenomenon that is ...
  • More On Buying Banners = Burning Money: The Guarantee
    My column two weeks ago, "Buying Banners = Burning Money," has generated a lot of conversations, both public and private. Most people would concede that "reach" without impact is not ...
  • The Day The News Dies
    The future of news is getting bleaker and bleaker. If something doesn't change soon, we may soon see a day when real news journalism dies. I am not talking about ...
  • Buying Banners = Burning Money
    MSNBC has it 100% right by banning banner ads on its site. Enough is enough. The truth is that most marketers who buy banners to achieve "reach" might as well ...
  • JetBlue Gets Twitter
    Recent discussions have suggested that perhaps brands' quick responsiveness to complaints in social media settings, especially Twitter, might be training consumers to voice complaints even more. I admit, when I ...
  • Shift Happens: How Big Media Companies Will Survive In The Digital Age
    Shifts in how people consume music, entertainment and news are undermining traditional media business models that currently support the cost of making great content. The irony is that by embracing ...
  • Why Digital Advertising Doesn't Scale
    There is a lot of discussion on why advertising spend within digital media has not grown in proportion to the amount of time people spend in digital media. But have ...
  • TiVO Doesn't Impact Advertising Effectiveness?
    I have a DVR. I record every program I view regularly, so I can watch uninterrupted by commercials. If I want to see a show the same night it is ...