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- Facebook To Marketers: You Can't Buy Love (Or Likes)As marketers continue to search for the best path to engage with consumers in social media, there will be wrong turns taken. Various tactics will be tested to achieve a ...
- Digital Marketing And Venture Capital Having raised millions in venture capital and worked with major brand advertisers to deliver millions in digital media, I have noticed that the two worlds both intersect and parallel ea ...
- Dear Digital Marketers: For The Best Results, Forget The Funnel A debate has raged on whether or not digital is a branding medium. I for one think it's a ridiculous debate. All bias aside on what the proper way ...
- Most Important Study To Date For Marketers Released by Facebook/NielsenIf your customers use any form of social media, including Facebook, Twitter, Foursquare, blogs, etc, then Facebook and Nielsen have just released a report you should read. Put another wa ...
- Measuring Creative ImpactIn the evolving digital advertising model, the effectiveness of "brand" creative will be measurable. Not only will there be ways to measure how impactful creative is, but there will ...
- It's Like A Fan: Facebook ChangingSoon people traveling the interweb won't be becoming "fans of brands" on Facebook,but instead will simply have to acknowledge they "like" a brand. According to the All Things D, w ...
- No One WANTS To Watch Your Advertising, StillI'm in shock that there's even a debate about the viability of advertising in social media. The only thing that outweighs my shock is my awe of the denial ...
- Will March Madness Bring Sanity To Digital Media?The lack of parity between online and offline media buying has made the consumer shift to digital media consumption a very bumpy ride: And yet despite all the pain f ...
- Social Media Will Finally Make Local Marketing WorkA great local Web experience has long been promised by the Internet, but very rarely delivered. However, with the rise of services like Yelp and Foursquare, and continued improvements ...
- No One WANTS To Watch Your AdvertisingPeople tolerate advertising because they get something out of it, period. I am a little tired of hearing the argument "if it's the right ad in the right place, th ...
- Why Digital Marketing FailsDigital marketing efforts are playing against a stacked deck for two simple reasons. The first: digital's seemingly omnipresent NBDB Syndrome. NBDB stands for "Never been done before," which is whe ...
- All Advertising Is Based On EngagementI don't think one can argue that all advertising is based on engagement with audience. If no one is paying attention, even peripherally, whom are you advertising to? So w ...
- A Facebook Fan Isn't Your Marketing PincushionEvery time someone receives a marketing message, he or she does a quick analysis: Did I get anything out of this exchange, and was it worth the inconvenience? This doesn ...
- Imagine Social Media With Good Content!Imagine what social media would be like with all the best content available to be shared, consumed and, yes, monetized, wherever and whenever people want it. It's coming fast, thou ...
- Why Conan O'Brien Can't Go Just Internet -- YetWhen Conan resurfaces with his new show, many people will be ready to tune in, online and on television. This will present the same opportunity to advertisers that anyone wi ...
- Your Message Doesn't Know What Twitter IsYour brand message doesn't know what Twitter is. Your brand message doesn't know what Facebook is, either. But that shouldn't stop you from figuring out how to use Twitter, Facebo ...
- Can Social Media Tiger Woods Your Brand?The list goes on, and will grow as people get more and more insight into celebrities' personal lives through social media. Brands are making an active decision to sponsor the ...
- 10 Things Changing Marketing In 2010With 2009 coming to a close, and this being my last post of the year, I figured a list of the hot issues facing marketers in 2010 would make sens ...
- 2010, The Year Of Mobile -- FinallyAlmost three years ago, I wrote a column titled "2007 Mobile Advertisers Ask: Can You See Me Now?" It was fun to go back and read the piece again, a ...
- Google Takes Shot In Battle To Own Real-Time SearchIt's hard to communicate the magnitude of Google's real-time search debut, but I think my friend's status update sums it up: "Google's launch of real-time search will change your lif ...
- The End Of Social MediaThank god, there's an end in sight. We are closing in on the end of "social media" as a standalone concept. Media has always been social in nature, but n ...
- Why Facebook Applications Will Soon Be HistoryLast week, I got a lot of grief for saying that "The Widget is Dead," so this should be interesting: I am willing to bet it won't be long unt ...
- Understanding Social Media 2.0: The Widget Is Dead The Internet was around for many years before it got its "2.0" designation. Social media has been with us for a far shorter time, and yet it has already go ...
- The Secret Race For Permission: Facebook Vs. Google Vs. MySpaceThere is a race going on that a lot of people don't fully understand -- but the outcome will change the way we see the Internet. It is a ra ...
- Proving The Value Of ImpressionsWhen a Web site is served up onto a consumer's computer, with an advertising unit on the page, an advertising impression is created. Advertisers would like to buy those impression ...
- Never Buy On CPM AloneAbout a month ago, Shelby Bonnie, the CEO of Whiskey Media, articulated a fantastic argument for "killing the CPM" on TechCrunch. I couldn't agree more with Bonnie' s ideas abo ...
- Free And Meaningful: The Future Of Marketing?During my honeymoon I actually unplugged for nearly three weeks -- well, mostly. It's amazing how much it feels like there is to catch up on after traveling for thr ...
- I'm Getting Married -- And Social Media Is Helping So Saturday I say "I do." It has been an incredible whirlwind trying to keep pace with work and wedding preparations, although I have to say, @ChristieM did all t ...
- $10 Billion In U.S. Media Spending, GoneAccording to a recent Nielsen report, U.S advertising media budgets fell by more than $10 billion in just the first six months of 2009. There are a number of forc ...
- The $1 Million Social Media Marketing ChallengeI am willing to issue a challenge to any marketer willing to, over a given period (minimum three months), spend an equal amount through social media and any "traditional" med ...
