232 results
  • The Problem With 'Fans'
    Consider the number of brands the average person interacts with in his or her daily life. Now consider how many of those brands a person would be willing to become ...
  • How Technology Changes Entertainment Marketing
    Advances in technology and changes in consumer behavior are affecting marketing across all categories. For entertainment marketing, the impact is double. First, like all other categories, the way in which ...
  • How Twitter Could Make Money
    Here's this article in a tweet (less than 140 characters): "Potential Twitter business model: unlock massive mobile marketing dollars by using tweet content and GPS." ...
  • Why Good Marketers Shouldn't Fear Facebook's New Advertising Guidelines
    Facebook's latest change to its advertising guidelines has caused quite a stir. Of course a change in policy regarding advertising on the world's largest social platform will cause a commotion, ...
  • A Tale Of Two Media
    It was the best for advertising, it was the worst for advertising, it was an age of advertising wisdom, it was an age of advertising foolishness... Okay, I am ...
  • Two Reports You Can't Miss
    With the amount of noise in the "social media" space, given all the social media "ninjas," "gurus" and "experts," it can be easy to miss some of the truly ground ...
  • Online Branding And The Definition Of Insanity
    It has famously been said that to attempt the same thing over and over again and expect a different result is a definition of insanity. One could also argue that ...
  • Can Microsoft Succeed With Advertisers Where Google Has Not?
    Some time ago I wrote about Google's attempts to develop the universal advertising OS (operating system) of choice in "Google's Latest Olive Branch To Agencies." This column, way back in ...
  • Why Advertise At All?
    It's been eye-opening to have conversations with thought leaders in advertising and marketing regarding the future of the industry. The conversations always start on how one could advertise effectively in ...
  • The Problem With Buying Clicks In Social Media
    Advertisers want to reach people and social networks want to make money from their audience, so all the two parties need is a fair way to exchange. But, creating a ...
  • Extra! Extra! Tweet All About It: The News Is Social
    There is no content in the world more inherently social than the news. Be it local or international, the news binds people together. The news begs for people to discuss ...
  • Digg This: Digg's Newest Innovation Will Save Advertising
    Google has made billions for a lot of reasons, but no reason is more important than the fact that Google created a marketplace that rewards good advertising. Sure, good advertising ...
  • People Are The Medium
    It has been some time since Marshall McLuhan coined the phrase "The medium is the message." What McLuhan meant is well stated in the Wikipedia entry: "...the form of a ...
  • Report Claims Social Media Fails As Marketing Medium -- I Claim Bullshit
    Last week MediaPost's own Joe Mandese (I know, he has a great name, but we are not the same person) wrote an article on new research released by Knowledge Networks. ...
  • Twitter Search Will Be Powerful
    I landed in Los Angeles Sunday night after more than six hours of travel. When I got off the plane, I heard people at the airport talking about an earthquake ...
  • Consumers Using Social Media To Manage Brands
    Not familiar with BRM? Perhaps you are more familiar with its cousin CRM, or Customer Relationship Management. As technology has improved CRM tools and functionality, it has changed the way ...
  • Ad Creative That Works For Social Media
    The first ads run on television were of a silky-voiced announcer reading ad copy from a script, standing behind a microphone. Why? Because that's the way they did advertising on ...
  • Model Of An Engagement-Based Agency?
    I have made no secret of my love affair with engagements as a baseline metric for digital media. Engagements provide what marketers are looking for at the most basic level: ...
  • Will P&G Lead The Way In Social Media By Reinventing Soap Operas?
    For brands, doing social media right will be about telling stories. It will be about blurring the lines between advertising and content. And while there will be an opportunity for ...
  • Corporate Social Responsibility = Profitability
    People want to do good. By extension, people want their brand choices to reflect their desire to do good. Since its inception, the Internet has forced companies to reassess their ...
  • Engagements Will Be The Internet's 30-Second Spot
    Six weeks ago I wrote "I'm Sold On Engagement." In the post I proposed that, "given the proper definition and standardization, engagement can provide the right baseline for marketers to ...
  • Social By Design
    For marketers and publishers of the social Web, design matters. Creative matters. Ideas matter. It is true that properly utilized data can drive better decision making, but it is also ...
  • CMOs Embracing Change
    The role of marketing has come a long way from the days of "Mad Men." Marketing has always been the subject of the classic "art vs. science" debate. While recent ...
  • Who's Down With OPP?
    I love hearing OPP when comes to social media. Of course I am referring to Other People's Predictions. The more predictions you take the time to listen to, the more ...
  • Why Google Will Buy Twitter And Make Billions
    Google has cornered the market on searching the Web for information, and monetizing that behavior. Twitter is introducing the world to a new type of search, and with the perfection ...
  • Agencies Head To The Big Easy To Face Hard Topics
    What is the future of the advertising agency model? The crisis that agencies face is coming to a climax, with an advertising industry beset by a global economic recession, combined ...
  • I'm Sold On Engagement
    I am sold on engagement. No, I am not talking about the period of time from now until my wedding in September, although if @ChristeM (http://twitter.com/christiem) is reading this, I ...
  • Journalism's White Knight
    Advertising alone cannot save great journalism; in fact, it may just be killing it. As Walter Isaacson points out in his piece "How to Save Your Newspaper" in Time magazine, ...
  • Must-Read Manifesto By IAB CEO
    Every so often there are some must-read posts out there. I think if you are in the advertising and marketing industry, Randall Rothenberg's recent post "'A Bigger Idea': A Manifesto ...
  • The Future Agency Of Record Will Be Social
    There is a quiet battle raging in the advertising industry over who will become the Agency of Record (AOR) for marketers' social media efforts. With traditional media for delivering advertising ...