232 results
  • How To Not Be Creepy
    It's a slippery slope from being an effective marketer in social media to being creepy. Showing someone exactly the right product they might want to check out can be beneficial ...
  • Digital Tools For Change
    I am starting this article on my BlackBerry, standing among well over one million people in well-below-freezing temperatures. It is Inauguration Day, and the anticipation is palpable. I am making ...
  • Fix TV Now -- Or Say Goodbye
    The forced, painful user experience that is watching TV though a cable set-top box is no different from the recording industry circa 1999. We all know how much better the ...
  • Facebook Changing: Enter Video
    The way people use Facebook is changing. What's more, something very significant is happening in the way people are communicating through social media in general. More and more, folks are ...
  • Viva La (Marketing) Revolution!
    What form must marketing take to survive and thrive in a changing media landscape? What role will the agency play going forward? These are some of the questions many in ...
  • AOL And Yahoo Should Merge
    By merging and integrating their content, social and advertising assets, Yahoo and AOL would be best positioned to face the threat of becoming irrelevant as MySpace, Facebook and other, more ...
  • Of Widgets, Apps And Social Advertising
    The development of successful social advertising/marketing programs is not only possible, it will be required. This statement has spawned an industry of social media vendors, tools and experts. The socialization ...
  • The Widget Is Not A Strategy
    The widget is not a marketing or advertising strategy, at least not by itself. The discussion surrounding what marketing will become in the "post-advertising era" is reaching a fever pitch. ...
  • In A Social World, If It Doesn't Spread, It's Dead
    This past week I spoke at MIT's Future of Entertainment conference on the topic of social media. The dialogue generated by the two-hour panel (longest I have ever been a ...
  • Yang Steps Down At Yahoo -- Now What?
    I might be the only person on the planet who isn't sure that Jerry Yang stepping down is really the best thing. The defining drama during Yang's stint as CEO ...
  • A Marketer's Dilemma
    In a world of consumer control, what is the most important thing a marketer can be? It is becoming more and more the norm that people choose not only what ...
  • Bleeding-Edge Marketing And Talking To Teens
    Being on the bleeding edge is not easy -- not for a publisher, not for an agency and certainly not for a marketer. Talking to teens is also not easy. ...
  • The Importance Of Brand
    Given that we can't see the bottom of our current economic crisis, the last thing we want to hear is talk of another bubble that has yet to burst. But ...
  • Marketers: Fire Your Agency If...
    The economy is in trouble. Reaching people through marketing more efficiently will be more important than ever. Marketers, if your agency does not attempt innovative approaches to achieve a greater ...
  • Will Brands Dive Into The Internet Cesspool?
    Here is a statement that's not hard to make: I couldn't possibly disagree with Google CEO Eric Schmidt. In a piece last week, Nat Ives quoted Schmidt saying, "Brands are ...
  • Marketing And The Economy; Why America Needs Obama And Coca-Cola
    It is easy to ignore the role marketing plays in shaping nations. Marketing not only affects what people consume, but what is produced. Marketing, like it or not, shapes our ...
  • Google To Decode Social Networks
    Google has finally decided to unlock social media for marketers, which I think is mighty nice of them. I mean, one would think that buying YouTube and signing a nearly ...
  • My Reading List
    You can't keep up with everything that is going on in social media, but you can try. I have my regular sources and favorite books, some of which I mention ...
  • The State Of Online Media And Marketing
    It's not often we get to take a moment to take stock of our industry. The fact is, online media and marketing is so vast and is changing so fast, ...
  • Social Media Consumers Look For Best Of Breed
    How open a social media platform is (e.g. MySpace and Facebook), is fast becoming extremely important. This is because what people who participate in social media are looking for in ...
  • More On: Is Google Making Marketers Stupid?
    Playing off a fantastic piece in The Atlantic, last week I wrote a post entitled "Is Google making Marketers Stupid?" I even posted the question on LinkedIn as well, sharing ...
  • Is Google Making Marketers Stupid?
    Even to people who have not spent a day of their lives as "professional" marketers, it's common sense that purchases don't just happen -- and the purchase process has been ...
  • Perspective, Patience And Pacing: Keys To A Lot More Than Marketing
    Since long before the Internet was invented, it has been said that the difference between success and failure can be a matter of perspective. This is as true on the ...
  • Social Media: Curing Obsessive Branding Disorder
    Last night's guest on "The Colbert Report"  was Lucas Conley, author of "Obsessive Branding Disorder." After watching him and reading a bit of his blog, I am hooked. ...
  • Social Media's New Headline: Web Changes World
    Virtual activities in social media have the potential to drive real-world actions. The problem with too many Web 2.0 companies is that their only purpose is to impact people's virtual ...
  • Will People Give Meaning To Marketing?
    Every industry expert has beaten to death this decade's marketing catchphrase, "The consumer is in control." Teens, tweens and digitally savvy adults have made it abundantly clear that they will ...
  • A Different Perspective On Social Media Marketing
    Virtually every advertiser is asking for it. They have all heard about examples of YouTube videos going "viral" and reaching millions of people practically overnight. They have read the stats ...
  • Agencies: Reinvented Or Replaced
    My article last week, "Social Media Demands A Reinvented Agency," has drawn out a great dialogue that the marketing and advertising industry needs to have, and I am really glad ...
  • Social Media Demands A Reinvented Agency
    Madison Avenue wasn't built to service brands in social media and, more importantly, Madison Avenue is not built to make money from the proper activation of social media for brands. ...
  • Bite-Sized Thoughts
    It has been one week since I started using Twitter. I honestly can't say if I figured out what thoughts qualify as "tweetable" and what thoughts will just get me ...