232 results
  • Social Media's Role In A Media Plan
    What role should social media play in a marketer's media plan? It's funny that something with the word "media" in its name isn't a shoe-in as a line item on ...
  • Investors And Advertisers Playing A Dangerous Game -- Again
    I find the difference in tone between investor-focused digital media conferences and advertiser-focused digital conferences very interesting. Whereas advertiser-focused conferences revolve around the foregone conclusion of advertiser dollars migrating to ...
  • Why Do Marketers Love Waste?
    Last week, in "Why Web Sites And Online Marketing Suck," a conversation was started over the metrics that matter for social media. The more conversations I had about it this ...
  • Why Web Sites And Online Marketing Suck
    I have long been convinced that standard online marketing metrics were not only ineffective and inefficient for marketers, but were also destroying the quality of content on the Internet. Over ...
  • Social Media For Social Good
    Social media's awesome power can really take your breath away when you take a second to step back and see the change that it can cause in the world. Many ...
  • MySpace, Facebook and Google: Racing For Web 3.0
    MySpace, Facebook and Google have all recently made "major" announcements regarding the future of how their platforms will play with the rest of the Web. I put major in quotes ...
  • Meet The 'New' In New Media Consumer
    A couple weeks ago, I was forwarded a copy of a white paper done by Mr. Youth and Rep Nation titled "Consumer 2.0: Five Rules To Engaging Today's Consumers." The ...
  • Social Media: A Personal Experience
    Remember the first time you thought "How did people ever live without cell phones?" or "How could I have found this information without Google?" Social media has not yet demonstrated ...
  • What's Next For Social Nets? A Marketer's Dilemma
    Things are moving fast in the world of social networks. Every day it seems MySpace is adding features that mimic Facebook-like functionality, and Facebook is adding features (or apps) that ...
  • Silicon Valley And Hollywood: Intersecting At Content
    A recent New York Times piece by Laura Holson, "Bridging the Gap, the Sequel," explores the latest mating dance between Silicon Valley and Hollywood, as both entities explore ways to ...
  • Peers vs. Influencers: What Marketers Need To Know
    There's an interesting debate raging over the role "influentials" play in spreading trends. On one side is the idea that there are sets of people who exert a significantly greater ...
  • Social Media's Impact On Journalism
    The question of what becomes of journalism in a new media world is something that has me worried (see: "All The News That's Fit To Monetize.")If, as is currently the ...
  • The Better Brand Ad Network: Tech Or Media?
    So you're a "traditional" media company. You watched as attention shifted toward a more fragmented new-media landscape. The attention shift on its own is not nearly as big a deal ...
  • Politicians Still Missing Online Opportunity
    Consider me shocked. I hadn't heard any official stats on what candidates were spending online this campaign, but I assumed it had to be quite a bit. So imagine my ...
  • Google's Latest Olive Branch To Agencies
    Since the now in/famous "frienemy" title given to Google by the keepers of Madison Avenue, the question has loomed; Is Google friend or foe to the advertising agency community? Google's ...
  • Lights, Camera, Download!
    Show of hands, how many of you ever owned a minidisc player? There was about three months there when it just seemed reasonable that minidiscs were the next big thing. ...
  • Video Advertising And Monetizing Online
    It's early in 2008, and yet it's clear that video adverting and monetization will be the problem that either one of the big four (Google, Microsoft, Yahoo, AOL), or one ...
  • Social Media Campaigns Have No Flight Dates
    Your social media campaign is always on -- like it or not. The only question is whether you are paying attention or not. Marketing Daily's Sarah Mahoney does a great ...
  • The Social Media Mirror
    I watched the election coverage over the weekend. It seems the news media have taken to making bold statements and speculations on social media's -- specifically MySpace and Facebook's -- ...
  • Traditional Media Buy = Social Media ROI
    Besides making Monday a miserable and unproductive work day, the Super Bowl is a great example of why no media buy can really ever be done in a vacuum. A ...
  • The Perfect Sponsored Widget
    A widget got passed around the office the other day, and productivity came to screeching halt. I got hooked on this travel widget for probably upwards of 20 minutes over ...
  • Measuring A Social Network Campaign
    Last week in "Media Metric Hypocrisy" I discussed the misalignment of critical metrics considered across various media (television vs. print vs. online). The obvious problem for advertisers and agencies being ...
  • Media Metric Hypocrisy
    Reading an article titled "So Much For Engagement; Buys Are Still Based on Eyes," I was not surprised, but still very much confused. In short, the survey cited in the ...
  • Social Media's Election Effect
    The United States sits on the cusp of an election in which not only will the winner define the nation's course, but the election process itself has the potential to ...
  • The Strike's Impact On New-Media Economy
    Last week's post on the writers' strike potentially leading to a boon of quality digital media touched off some great conversations. One commenter, David Jaeger, who had left a well-informed ...
  • The Writers' Strike: A Digital Media Boon?
    Forgive me. I live and work in West Hollywood. I hadn't realized that the writers' strike isn't the lead story on everyone's local news. And while the strike might not ...
  • Brands: Become A Part Of The Content Or Become A Part Of History
    When it comes to social media, forget the concept of advertising to a captive audience and instead focus on creating branded content that people want to see and would choose ...
  • Word-Of-Mouth: Marketing's White Knight?
    All marketing is "word of mouth"; it's just a question whose mouth the marketing words/messages are coming from. Give a brand a chance and it will be happy to tell ...
  • One Year Of Social Media Spinning
    It's hard for me to believe that it has been just over a year since my first Online Spin, which posted on Nov. 14, 2006. It has really been a ...
  • Facebook Unveils 'AdWords For The Social Web'
    Facebook has unveiled AdWords (plus) for Facebook Social Web. If you think about Facebook as its own smaller, self-contained version of the Internet, then you can begin to appreciate the ...