232 results
  • Do The Laws Of Branding Not Apply Online?
    Don't get me wrong, I love what Microsoft is doing. The concept of proper "click attribution," or giving credit to all of the impression prior to a click that may ...
  • A Tipping Point For Social Media Advertising
    Last week in "A Tipping Point For Social Media Advertising" we began to explore the ever-expanding role of the tipping point phenomenon to tomorrow's advertisers. We focused on the need ...
  • A Tipping Point For Social Media Advertising
    A cultural tipping point, a concept given definition and made famous by Malcolm Gladwell's phenomenal study of cultural epidemics, "The Tipping Point," is the point at which an idea reaches ...
  • Consumer-Products/New-Media Companies?
    Is Nike a consumer-products or a new-media company? It sounds like a ludicrous question, until you consider the shifting resource focus of Nike's brand gurus highlighted in this week's Louise ...
  • Does TiVo = Economic Collapse?
    This week I came across a doctoral study (http://www.wfanet.org/docfiles/A2061D1412.pdf) examining the nature of the relationship between advertising spend and economic growth that really caught my interest (in case you are ...
  • Microsoft Regarding Google: If You Can't Beat 'Em...
    The new arms race between Microsoft and Google will change the face of advertising forever, and it's a good thing for the Internet ecosystem. There is no way Microsoft will ...
  • Closing The Digital Brand Sale
    Being in New York for Ad Week is always interesting. Early in the week, the digital advertising conversations I have had seem to be converging around a couple of key ...
  • Conversational Marketing
    This past week I had the pleasure of attending an amazing conference put on by Federated Media dedicated solely to conversational marketing, a concept I have for some time firmly ...
  • The Online Advertising Conundrum -- More Metrics, Less Meaning
    Last week's Metrics Insider, by ComScore Chief Research Officer Josh Chasin, does an excellent job of laying out one of the major issues facing online advertising: the lack of measurement ...
  • Improving Traditional Media Through Social Media
    A couple of weeks ago we got into what is, in my opinion, the most important characteristic of social media advertising: In social media, the publisher is the consumer. It's ...
  • Advertising's Potential To Pacify Portal's Pains
    "We are not trying to build yesterday's portal," said Ron Grant, AOL's president. "We are trying to build a network of sites that users can combine or do whatever they ...
  • The Future Of Ad Creative In Pull Markets
    Last week's discussion of how, in social media, "the publisher is the consumer," begged the eternal question: So what? One answer to this question is that the emergence of pull ...
  • Social Media Advertising: The 'Publisher Is The Consumer'
    Pull advertising is a necessity of distributed media advertising. As media have continued to fragment, I have seen arguments for Webs site publishers to play an active role in pulling ...
  • Can Social Media Prove Brand Advertising's Effectiveness?
    Many people, myself included, have outlined the astounding discrepancy in standards applied to traditional advertising spend versus online advertising spend. But rather than trying to get new-media outlets held to ...
  • John Locke To Al Gore: Tech Changes, Advertising Remains
    The ad industry needs to take stock of the massive potential shockwaves digital and social media will have on market shares and bottom lines. We should also consider the implications ...
  • Targeting: To What End?
    Statement: Digital media advertising technologies will allow for unprecedented targeting. Question: Targeting of what and to what end? It's true that these technologies are improving daily in their ability to ...
  • If I Were Rupert Murdoch...
    Try finding a media or advertising article these days that doesn't in some way end up at Murdoch's doorstep. It's like media's version of "6 degrees of Kevin Bacon," except ...
  • Does The Talent Agency Model Hold The Key To Brand Advertising's Future?
    Contextual targeting for video content will inevitably lead to the exact same result as contextually targeting text-based content: a decent return for direct marketers and an overwhelming lack of participation ...
  • Advertisers' Social Media Strategies: History Repeated?
    This weekend I picked up a great Harvard Business Review article outlining a clear overinvestment by corporate America in "destination Web sites" that are failing to return on investment because ...
  • Dipping Your Toes Into Digital Social Media Advertising
    After the dialogue following last week's post, I wanted to expand on social media's definition a bit this week, as well as look at some easy ways to get started ...
  • Defining Social Media
    It's hard to hold conversations when everyone who's talking has varying views on the definitions of key vocabulary. Yet our entire industry is talking about social media -- and I ...
  • What The Social Media OS Strategy Means To Advertisers
    Facebook has fired the starting gun signaling the race to social media's next evolution, gaining a significant edge in the race. The open call is for droves of driven, innovative ...
  • The Digital Media Empire
    The death of print news is inevitable. Even with the timeline still very much in question, news printed on dead trees with ink that will come off on your hands, ...
  • Advertising's Role In Crippling The Internet As A Medium
    Due to the reactive nature of the Internet economy to continuously and immediately oversupply any clearly defined demand, advertisers and advertising technologies have played, and continue to play, a defining ...
  • Mutual Relevancy And Distributed Creative Development
    Any platform with aspirations to provide access to brand advertising opportunities across the new media landscape must be able to efficiently achieve "mutual relevancy" -- that is, emotional relevancy to ...
  • News Corp's Nightmare Scenario: Achieving 'Never-Ending Friending'
    We have all been told, "Be careful what you wish for." One wonders if this truism shouldn't bear careful consideration by News Corp, given its current monetization ambitions through brands ...
  • Forget Innovative; Be Inspiring
    It's not often I'd take the bait and disagree with the director of research at the Oxford Internet Institute (part of OxfordUniversity), but I am feeling bold today. I think ...
  • Web 2.0: Where's The Business Model?
    You can measure the rate of change in an industry by the number of conferences held to address key issues and discuss innovative solutions. In turn you can discern the ...
  • Advertising's Futures Market
    Prediction markets fascinate me. Who can argue with the idea of creating markets for ideas? The basic premise of predictions markets is to aggregate the opinions of "the many" in ...
  • Advertising's Prisoner's Dilemma
    How many ad units are you exposed to on any given Web page -- banner, page sponsor ads at the right and bottom, center box etc.? Flashing banner ads, rope ...