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- The Myth Of 'User'-Generated AdvertisingUser-generated advertising is not the future of advertising. The task of imagining, producing and distributing a compelling brand message will not be left to whoever chooses to pick up a ...
- Is Advertising's Future 100% Google?I wanted to give a preview of what I will be arguing on my OMMA Hollywood panel "Is the Future of advertising 100% Google?" If what is being proposed is, ...
- Does It Take An IVillage To Raise An Online Community?The question I keep coming back to is this: Does a content-rich portal like iVillage guarantee the formation of sustainable online community? To date, the answer is a resounding no. ...
- The Future Of Social NetworksTo answer the question "What is the future of social networks?" we first have to answer the question "What is a social network?" In reality, the Internet itself is THE ...
- The Thinking Person's Guide to Media, Chapter Two: Advertising PhilosophyFor any discipline, including advertising, there is a science and a philosophy. When people strive to understand quantifiable, repeatable processes, they are focusing on the science of a discipline. When ...
- ROI Is Social Media's New ROILooking for ROI on your online marketing campaign? There is a 50% chance you are looking for the wrong thing. That's because ROI is out -- the new thing for ...
- Social Networks And Politics - 'Snakes on a Plane' 2? As the use of social networks grows across every demographic grouping, their role in shaping the future of our government will increase exponentially. At current rates, significant social network adoption ...
- All The News That's Fit To MonetizeWhy a weekend of in-depth reports on who gets Anna Nicole Smith's house? Because that's where the ratings (read: money) is, and shame on us for allowing ourselves to be ...
- FCC About To Force A Quantum Leap In Advertising's Evolution... Unintentionally A recent USA Today piece notes that the Federal Communications Commission may soon force cable and wireless networks to unbundle their service offerings from device sales. If this happens, may ...
- Advertising 3.0? Considering The Advertising Eco-systemI would like to discuss what I feel is the key to so-called "next generation" advertising. The goal of advertising will always be to increase sales, but the role of ...
- Google And The Great (Digital) OutdoorsThe coverage of Google's recent patent application has sparked an avalanche of speculation regarding the implications of digitizing outdoor advertising. What untapped potential will the ROI oracles of online unlock ...
- 2007 Mobile Advertisers Ask: Can You See Me Now?Ask almost anyone to name the one device they won't leave home without, and nine times out of ten they will tell you it's their cell phone. But despite the ...
- MySpace: Google's Frienemy? While Google may not be considering the agency neither friend nor enemy as it continues its mission to organize the world's content, who does keep Google up at night? My ...
- The Social Media Industry In 2007New Year's resolutions are funny things. OK, maybe funny isn't the right word; mine are more often then not clear demonstrations of lofty goals I should work hard at but ...
- The Case For $101.25 CPM RatesCost per thousand impressions, or CPM rates; they act as the currency for brand advertising online, as well as across many traditional mediums. But anyone will agree that not all ...
- Google: The Agency Frienemy? An Open Letter to Sorrell, Levy, Roth Et AlGoogle is willing to work with anyone interested in solving the big issues facing advertising; anyone, that is, willing to rethink anything and everything. But the catch is that a ...
- Handicapping The Online Video Horse Race If you want to watch video online, you certainly have no shortage of choices. There is so much content and so many destinations, one could easily come to the conclusion ...
- Product Placement 2.0: Church And State RevisitedI would recommend that anybody in the video advertising or production world watch last week's "Studio 60." Interlaced with the show's plot was a debate between the president of NBS ...
- The Agency's Role In New Media, Part 2Since last week we discussed the substantial impact of advertising technologies on agencies' roles, let's take a step back this week and look at what role agencies should play in ...
- The Agency's Role In New MediaQuestions abound regarding the role of the traditional agency in the new media landscape: Customization vs. automation? Creativity vs. standardization? Professional vs. user-generated? What will become of an industry dedicated ...
- Brand Advertising and Google: Relevancy vs. Targeting Although it is clearly the goal of Microsoft, Yahoo and Google to become one-stop shops for advertisers and it is absolutely the goal of brand advertisers to find new channels, ...
- Column: Change Agent -- The Physics of ChangeWhen Bainbridge recently launched its online media practice group, we sought to offer tools companies could use to effectively plan, given the rapidly changing media landscape. The idea was that ...
