18 results
  • The Total Market Approach Starts With Why
    Whenever I hear the term "Total Market Approach" to Hispanic marketing, I scrunch my face in doubt since it strikes me as a "one size fits all" path to cost ...
  • Developing Latino Leaders To Deliver Growth
    Does your company's talent pool reflect the audience segments that will deliver the fastest growth? And have your executives fostered opportunities for a diverse leadership team that can best understand ...
  • Connecting 'Like A Good Neighbor' On Facebook
    Find your voice and your passion, first and foremost. Once you have established this, remember the key to a successful relationship is to listen twice as much as you speak, ...
  • Viva La Musica!
    As the English-speaking Latino audience grows in size and importance, how can marketers develop culturally relevant promotions for Hispanics? Bernardo Meza, brand manager for Wrigley Multicultural Marketing, answered that question ...
  • Reaching The 'New Mainstream' Via Social Media
    One marketer who clearly sees the growth of multicultural audiences converging with the growth of social media is McDonald's. Rick Wion, director of social media for the company, gave an ...
  • The New Brand Marketing = Content Online
    Que Rica Vida, General Mills' Spanish-language website, aims to serve its audience as a trusted friend and resource by providing culturally relevant content that can help moms adjust to their ...
  • Might Online Media Disrupt Acculturation?
    Six experts discuss this issue, after which you are invited to leave your comments, links to research and additional questions below. ...
  • Ad Networks Multiply: What's The Difference?
    Because of this trend, a number of ad networks have opened shop to serve the needs of advertisers looking to reach these Hispanics visiting foreign (mostly Latin American) web sites. ...
  • Q+A: Blake Chandlee, Facebook's Director of Sales, Europe, Middle East, Asia
    When Facebook's director of sales in Europe, the Middle East and Asia, Blake Chandlee, presented at IAB Spain's conference recently, he said in order to generate new demand for products, ...
  • Coke Opens Happiness Via Educational Promotion
    "This promotion provides a tangible tool for being able to attain that dream," says Coke's Reinaldo Padua. "One of the most popular products in the market for learning English among ...
  • Multicultural, Global And Mobile: Western Union
    "Thomas Friedman's 'The World Is Flat' epitomizes Western Union," CMO Gail Galuppo says. "Borders are truly fading. We have to understand consumers around the world." Its numbers reflect that. Western ...
  • $40B In Cross-Border Latino Retail Revenue
    As the penetration rates of digital media increase, Mexican consumers will have more tools at their fingertips to compare prices online, enabling them to plan and rationalize trips to the ...
  • How To Grow Your E-Commerce Business
    By listening and responding to the millions of visitors to U.S. Hispanic web sites from abroad, you can turn your international web site into millions of dollars of new e-commerce ...
  • Why Does Google Send U.S. Hispanics To Foreign Web Sites?
    The good news amidst this seismic change in consumer behavior is the opportunity that this presents to marketing professionals who are ready to try new and more sophisticated ways of ...
  • Understanding Consumers: It's All In The 'Cons'
    Is brand building with consumers an art or a science? Angel Martinez answered this question during his keynote presentation at the Association of Hispanic Advertising Agencies' Media & Account Management ...
  • Reaching U.S. Hispanics On The 'Long Tail' Of Country-Of-Origin Sites
    U.S. Hispanic consumers have changed the way they consume media. But have we changed the way we plan media campaigns for U.S. Hispanic consumers to reflect those changes? Or, are ...
  • Connecting Via Mobile: Speak Their 'Edioma'
    Where will many Hispanics and other Spanish-speakers around the world first experience the Internet? Interestingly, because they lag behind the general population for Internet access, many will first go online ...
  • New Targeting Methods For Reaching U.S. Hispanics
    hile Hispanic media investment overall has grown considerably, especially television, the online ad segment has under-indexed relative to general market online spending even though the U.S. Hispanic audience is more ...