575 results
  • Q&A with Christian Kugel & Michael Zeman of Starcom IP
    A recent Starcom IP research project examined the merits of aligning marketing communications with consumer motivations for using the Internet. The result was a new approach to Internet ad planning ...
  • Getting Schooled
    Marketers can learn a few lessons from university websites. ...
  • New Study Finds Planners Looking Toward Older Demos
    Television planners and buyers may be aiming their budgets at an older audience than many in the business assumed they did. According to a new exclusive survey conducted by MediaPost, ...
  • Real Media Riffs - Wednesday, Jul 23, 2003
    Other people's riffs for July 23: Guess MTV Just Wasn't Getting The Job Done: According to The Independent.co. ...
  • Real Media Riffs - Thursday, Jul 17, 2003
    Miller Time: What to do when you pitch Miller Beer's business? I would argue that this is among the most high profile agency reviews in a long time. I would ...
  • Gimme Shelter: The Involvement Data
    As the success of magazines like Real Simple shows, cocooning has taken on the aura of a business opportunity. Life is more complex, frenetic and unpredictable than ever before, demographers ...
  • Real Media Riffs - Wednesday, Jul 16, 2003
    Old Reality: Interesting that The Practice producer David Kelley took the opportunity of TVs LA press tour to praise and try to bury reality TV. According to The Washington Post, ...
  • Avis Heads Into Summer Promo
    It has been exactly 40 years since the birth of one of the advertising industry's most notable campaigns and most memorable taglines. Now, Avis is taking "We Try Harder" to ...
  • Real Media Riffs - Tuesday, Jul 15, 2003
    If I'm new The New York Times executive editor Bill Keller:
    1. Win The Newsroom. When you're working at a newspaper, magazine, or any content generating division of a media property, ...
  • Newspapers: Times Up Slightly; Journal Down
    The nation's three biggest newspapers announced second quarter earnings yesterday, and strictly from an ad page and revenue standpoint, the result was mixed. ...
  • Real Media Riffs - Monday, Jul 14, 2003
    More Upfront Noises: TV Week had a great piece today on potential changes suggested by the ad agency side to the upfront process. Some include logistical nightmares such as instituting ...
  • Real Media Riffs - Friday, Jul 11, 2003
    Other People's Riffs For July 11 Proving That Politics Makes Strange Bedfellows: Peter Montoya Inc, publishers of Personal Branding magazine, announced that its current issue includes, for the first time, ...
  • Williams Agency Plays To The Heart
    If you want some attention in this business, get some business from Procter & Gamble. That's exactly what happened at African-American specialist Carol H. Williams advertising in mid-June as P&G ...
  • Real Media Riffs - Thursday, Jul 10, 2003
    Measure By Measure: MediaVest announced it will work with AudioAudit's daily TV audit system yesterday. That's a big deal because MV has the biggest packaged goods brands to potentially use ...
  • Real Media Riffs - Wednesday, Jul 9, 2003
    Cheeseburger And A Text Message, Please: McDonald's announced yesterday that it will add WiFi capabilities in several big market restaurants. That's not the only reason why I think wireless usage, ...
  • MediaVest Signs Audit Firm
    New auditing processes for TV advertising continued to gain momentum yesterday as MediaVest announced a partnership with AudioAudit to "elevate media buying accountability and effectiveness in tracking, verifying, and managing ...
  • Real Media Riffs - Tuesday, Jul 8, 2003
    Smile For The Camera: There's been a fair amount of press over the past week over Polaroid's search for a new agency. All of that's great news, and the camera ...
  • Report Shows Climbing Hispanic Spending
    The fact that the Hispanic market is the fastest growing minority and media consumption group has been well-documented lately. Now, a new report shows that in 2002 marketers continue to ...
  • Real Media Riffs - Monday, Jul 7, 2003
    Fourth of July Symbols: There's probably no stronger image than the American flag, right? But when the family and I joined about a thousand plus people in our town for ...
  • MAP Tracks Slow Pace For June
    After setting a torrid pace for the year to date, media account turnover stalled in June according to the MAP Barometer. ...
  • Real Media Riffs - Thursday, Jul 3, 2003
    Other People's Riffs For July 3 Target Marketing Has Not Reached South Africa: According to Asian Age one of South Africa's leading banks has apologized to the country's Hindu community ...
  • Real Media Riffs - Wednesday, Jul 2, 2003
    Car Jamming: Automotive advertising fascinates me. In no other category can you see so many different strategies and tactics. ...
  • VW Keeps Tongue In Cheek
    With so much riding on the release of its first ever SUV you would think Volkswagen would take the supporting ad campaign very seriously. But that's not going to hap ...
  • Real Media Riffs - Tuesday, July 1, 2003
    The Big Ticket: There are so many mid-year, quarterly, biennial, perennial and down right up-to-the-minute advertising forecasts that I have changed my way of looking at them. They all have ...
  • Zenith Finds Solid Momentum
    Big brands, and not a hot upfront TV market, will keep the US ad economy afloat this year, according to the mid-year ad spend update from Zenith Optimedia. ...
  • Real Media Riffs - Monday, Jun 30, 2003
    Don't Call Us; We'll Call You: Let me get this straight. The people in the telemarketing business are whining about a regulation that is going to make its business cleaner ...
  • Real Media Riffs - Friday, Jun 27, 2003
    Watch It On That Table Setting, Punk: The National Society of Newspaper Columnists picked Martha Stewart as "the year's most-ridiculed newsmaker" during its conference in Tucson, Ariz. NSNC President Mike ...
  • Why The Supreme Court Didn't Just Do It
    Last Thursday the US Supreme refused to rule on a case involving Nike and the First Amendment rights of its corporate communications and advertising. There is reason to believe the ...
  • Real Media Riffs - Thursday, Jun 26, 2003
    Swwwwwakkk: I thought New York magazine columnist Mark Wolff's recent comments about the Iraqi war coverage were out of hand. Basically he insinuated that the major broadcast and cable networks ...
  • Defense Department Launches Branding Effort
    It has been a long way from Uncle Sam and "I Want You" posters for the Department of Defense. In the midst of one of the Armed Services most popular ...