362 results
  • Foursquare's Mobile Second Act
    For a company that had just rolled out what was touted as a dramatic new plan, there seems to be a dearth of activity at the mothership. But Foursquare has ...
  • What We Talk About When We Talk About Ad Agencies
    The future of advertising isn't advertising," says Rei Inamoto, chief creative officer of AKQA. It's a funny thing for one of the most decorated advertising executives of the decade - ...
  • Online All Star, Creative: Executive Creative Director and co-founder, Digitaria
    When Daiga Atvara left her native Latvia more than 18 years ago to head for California, she had few plans beyond making art amidst the giant redwoods of Humboldt County. ...
  • Online All Star, Creative: Rei Inamoto
    "I don't really like advertising," Rei Inamoto will tell you. His celebrated work in the field is marked by the very same thing that brought him to the industry: his ...
  • Is Google Unstoppable?
    Google is Goliath, and in many people's eyes, Facebook (especially after the drubbing it took following its lackluster IPO), David, despite that fact that Facebook passed Yahoo in U.S. display ...
  • Can Pins Build Brands?
    Some marketers have vented their frustrations with a seemingly fickle audience constantly chasing its own (long) tail. Fatigue sets in. "It looks like every couple of weeks, some new social ...
  • Crowdtap: Getting More From Brand Ambassadors
    Beyond accumulating "likes," what can brands do to reach and interact with consumers? So-called "brand-to-fan" connector and influencer marketing start-up Crowdtap has got a few ideas. We all know that ...
  • Buick: Making Brand Chatter Work for Millennials
    Buick, long the solid and staid choice of those who wanted to seem professional without looking ostentatious, had watched its market share slip slowly away as its core drivers aged. ...
  • King Arthur Flour: Connecting the Dots Between Search, Social and Sincerity
    When King Arthur Flour sold its first bag of flour to its first baker customer, George Washington was president. But it's learned how to do business and grow globally, using ...
  • Heinz Rewards Fans with Something Special
    Sure, you can send a get-well card to a sick friend. And, yes, you could bring soup. But what if you could send both at the same time? When Heinz ...
  • Social Standouts: Intro
    Consider the crowd. Brands have spent a considerable amount of time and effort doing just that, but they are still often way off. Social media platforms seem to all follow ...
  • Media Supplier: Meredith
    Meredith may be best known as the publisher of such long-in-the-tooth titles as Ladies' Home Journal, Family Circle and Better Homes and Gardens. But this Des Moines-based company is turning ...
  • Full Service: Hill Holliday
    When it comes to integrating full-service offerings with media, Hill Holliday is way out in front. And for one very good reason: "It became fashionable 10 or 12 years ago ...
  • Gold: Digitas
    When a champ is defending his title, he needs to keep pace with the challengers and adapt to various fighting styles, always staying a step ahead. Digitas, a global agency ...
  • Silver: AKQA
    Even a few years ago, AKQA, while highly respected for its creativity and work, was still seen as digital boutique. That word no longer applies. akqa now has seven offices ...
  • Small Agency: Campfire
    Talk about punching above your weight class: Campfire moves like an agile bantamweight, dancing and jabbing, but packing a powerful wallop. The NYC-based shop keeps itself trim - there are ...
  • Meeting of the Minds
    What do you know? I don't mean like, "Hey, look at that!" I mean actually what do you know right now, as in: of what things are you aware? Chances ...
  • Online All Star, Marketers: Rob Master, Vice President, Media, Unilever
    The great marketing Web rush left many prospectors panning for impressions that just were not there, but Rob Master and Unilever struck gold again and again. Campaigns such as Suave's ...
  • Online All Stars, Marketers: Kim Kadlec, Worldwide Vice President, Global Marketing Group, Johnson & Johnson
    Back when the waters of media, which for decades had meant TV, radio, print and OOH, became murky with digital offerings, Kim Kadlec steered Johnson & Johnson - a big ...
  • Walls Come Tumbling Down
    Facebook and Twitter, in their rises as platforms, created usable social graphs, and social apps represented the first use of social tools. But for much of their existence, through Facebook ...
  • Growing Pains
    In the beginning, online advertising was somewhat simpler than it is today. Even without going back to the Paleolithic Era of the Internet (remember rotating GIFs and flashing "Click Here!" ...
  • Space Race
    It's been said that it's the fate of every medium to be devoured by its offspring. Screens have been devouring their parents at increasingly faster rates and we've sat in ...
  • DOA Q+A: Thomas Edison
    Without the contributions of Thomas Alva Edison, it's been said, we'd all still be in the dark. America's inventor-philosopher lit the way into the 20th Century, contributing so much to ...
  • Ed:Blog
    Regardless of the perspective, getting social media right is Madison Avenue's new imperative," says Joe Mandese in this month's cover story. And as you'll see from our twin takes, entwined ...
  • Deep Coverage
    There are redesigns that need to happen. You know the ones. You look at your site and say, "This is butt-ass ugly and it has got to go." Complex.com wasn't ...
  • Fairy Tale, Ending
    In the fairy-tale version of the social media revolution, consumers have all the power. This is a swell story to tell children, in between assuring them that they are beautiful ...
  • Agency Profile: MUH-TAY-ZIK | HOF-FER: Shape Shifter
    AgencyProfile_OM_0311MUH_TAY_ZIK | HOF-FER calls itself a group of "creatively driven professionals in the industry formerly known as advertising." The approach is not nearly as apocalyptic as it sounds. ...
  • Ed:Blog: 2010 OMMA AOY
    There's something you may notice about OMMA's choice of Agency of the Year for 2010, Wieden + Kennedy. It's not what anyone would really refer to as a digital agency, ...
  • OMMA's Agency of the Year 2010: Agency of the Year: Wieden + Kennedy
    2010 will go down as the year somebody got it right. By somebody we mean Wieden + Kennedy. And by got it right we mean a scalable two-way conversation, the ...
  • OMMA's Agency of the Year 2010: Best Use of Social Media: HUGE
    When Pepsi opted not to advertise in the Super Bowl in 2010 as opposed to years past, its absence ended up garnering more attention than its presence ever could have. ...