362 results
  • Keeping It Clean
    As every Target, Dunkin' and Pepsi knows, Facebook can be a vital part of reaching out and engaging with consumers. It can be an equally great place for shady spammers ...
  • Shepard Fairey Did Not Rip-Off The AP (But He Did Rip-Off John Carpenter)
    Shepard Fairey, the artist probably best known for his iconic Hope Obama posters, couldn't talk about the lawsuit with AP surrounding that image still dragging at a talk on Sunday ...
  • Gobbling Up 'Eat This' App
    One of the astounding things about "Men's Health" magazine is that it assumes its readers are too stupid to know that eating the option not slathered in mayonnaise in the ...
  • Kobe Bryant Billboard Comes Down After Community Complaints
    A mural painted on the side of a building in New York City's East Village advertising NBA2K10 has been painted over after local residents complained vociferously, the local blog
  • Reading Is Fundamental
    One of Copia's creators, Anthony Antolino, calls it "the first social e-reading experience." Rolling out in late March, the platform combines "digital content, social networking - community and collaboration tools ...
  • Twist on Reality
    Take five parts narcissistic would-be lifecasters, one part American Idol striving, two parts technology. Shake well. Serve with a twist. ...
  • Whacha Gonna Do, When 24/7 Real Media Goes Wild on You?!?
    Temperatures flared toward the end of the first day of OMMA Global San Francisco in March. Sure, it had been a long day. People were cranky. Pay wall discussions tend ...
  • ABC-Disney Creating Living Room-Ready iPad Content
    Readying its content for the first shipments of iPads this weekend, and seemingly envisioning the gadget as a true living room device, Disney is adding to and optimizing the assortment ...
  • HTC On A Roll As Nexus One Reportedly Outsells iPhone
    The sales race between handsetmakers HTC, Apple, Motorola and others begins to sound like an Abbott and Costello routine after a little while. Who's on first? Who's suing whom? Who's ...
  • A Brief History Of Augmented Reality (And OMMA's First On-Screen Erection)
    Tommy Means from Mekanism took the audience at OMMA Global though a brief history of augmented reality that included the first-ever on-screen erection at an OMMA show â€" a dramatic ...
  • the rug
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  • 'Let's Do Better' (Starting With The Marriot's Rug)
    Rich Silverstein of Goodby, Silverstein & Partners hates the rug at the Marriot. At the end of a lengthy rant (on the way to another rant) he said, "I hate ...
  • What's dumbing us down
    Super Bowl Apple 1984 vs. Go Daddy The Most Trusted vs. The Most Watched Walter Cronkite vs. Bill O'Reilly Profiles in Courage vs A Hockey Mom John Kennedy vs. ...
  • You are like a child who wanders into the middle of a movie
    You get much better responses when BT is done in conjunction with contextual adjacencies, says Dave Zinman, VP and GM, Display Advertising, Yahoo. Where you are showing up is critical ...
  • Do you know where your pixels are?
    How do you obtain data rights? "We've got to create clarity and understanding about where data comes from," says Jim Larrison, Chief Revenue Officer, Adify, because it is not always ...
  • How Does BT Get Branding Dollars?
    30% of direct response but only capturing a small percent of the branding dollars. "How do we go the extra mile to prove that behavioral targeting is delivering the results ...
  • Does BT have a branding problem?
    "You are the change you seek," says Dave Zinman, VP and GM, Display Advertising, Yahoo, referencing, he says Barack Obama, and perhaps Gandhi. And says that targeting companies just haven't ...
  • The Year of BT
    Cookie-based ad targeting has been around for a long time, Gian Fulgoni, Chairman and Co-Founder, comScore, the networking lunch's moderator said by way of introduction, but it seems just to ...
  • Pop Sugar Gets Popped
    Temperatures are rising at OMMA Global. A heated exchange on paid vs free content, was described as "a little war" by teh HuffPo's Greg Coleman. People pay for content, they ...
  • Content people will pay for: Financial Information, Porn
    Arianna Huffington has often said, "The only way Web sites can get people to pay money for their content is in the cases of financial news or really kinky porn," ...
  • The devaluation of 'friends'
    Who do you trust? It used to be Friends and Family people said they trusted the most when asked, with about 99 percent saying they trust the most, says Joshua ...
  • The User Experience Will Guide The Future
    When asked what gets him excited Om Malik says, "The move toward simplification." He thinks the user experience comes next. The inherent complexity is going up so much. Any innovation ...
  • How Tech Blogging Is Like The Wire
    TechCrunch's Michael Arrington compares tech blogging to the Wire, where all the old drug dealers got together and reminisced about the old days when they were all friends. "That is ...
  • Mobile's Killer App On The Way
    When approaching mobile, "you need to forget your Web education," Alexandre Mars, CEO of Phonevalley and head of mobile at Publicis Groupe, told the audience at OMMA Global San Francisco. ...
  • The dumbest pipe
    Billions of dollars can be made by content providers. Can this balance be shifted to the carriers. "They are done," says Min. They are the dumb pipe and they just ...
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  • He must have invested in Palm, right?
    Alexandre Mars asks the smart question of Mark Kvamme, who had previously stated his affinity for the Palm Pixie. Knowing Kvamme's a VC -- and that VC are stellar sales ...
  • The iPhone is a terrible phone
    Mark Kvamme, Partner, Sequoia Capital has a Palm Pixie. Why? WHy on earth would someone have a Palm Pixie? Because, he says, "The iPhone is a terrible phone." When the ...
  • Is mobile and app platform? An advertising platform? Neither?
    When approaching mobile "You need to forget your web education" says Alexandre Mars CEO Phonevalley & Head of Mobile Publicis Groupe. Apps can be cool but they're gimmicky, he says. ...