362 results
  • Mark Mvamme fishing for tips (but who wouldn't?)
    The first winner in the mobile world is AdMob, says Mark Kvamme, Partner, Sequoia Capital. "If you guys know who the next ones are, please give me a call. We'd ...
  • The relative value of social media platforms
    Not all social media traction is created equal, says Mark Kvamme, Partner, Sequoia Capital. If someone shares something on email it's a lot more valuable than if they tweet it. ...
  • What is social marketing?
    Social networking is almost at the level of broadcast television 20 or 30 years ago. "WOM is a fascinating thing today. The masses are starting to make their own media ...
  • Track Seesion Locations Have Been Moved
    Online Publishing: Will expand from Salons 14 & 15 to Salons 13, 14 & 15 Media Planning: will expland from Salons 12 & 13 to Salons 10, 11 & 12 ...
  • Report: Fans Gearing Up For March Madness, Ready To Watch Online
    Get the boss button ready. A survey found that 44% of those asked plan to follow the March Madness NCAA basketball tournament online, and that 54% of those intend to ...
  • Live-Tweeting The Oscars And Other Useless Efforts
    "Live-tweeting" the Oscars, if you are just watching it on TV, is an excellent exercise in redundancy. Anybody who "misses" anything that happens during the three-hour-long marathon likely does so ...
  • Report: Gaming Publishers Not Getting Money's Worth On Ad Spend, Need To Become More Social
    Gaming companies could be wasting their time (and a lot of money) pouring their efforts into the wrong channels. A study released Tuesday indicates that the core gaming audience -- ...
  • AOL Reports Its Ad Revenue Will Decline, Analysts Say Drop Not Indicative Of Overall Ad Economy
    In a 10-K filed to the Securities and Exchange Commission Tuesday, AOL has adjusted its first-quarter earnings projections down, saying it now expects ad revenue to decline. ...
  • Correction on 'What's a CPM Worth?'
    The quote, "There's no data, only bad price-points," in a Raw Blog post from OMMA Metrics Wednesday had been incorrectly attributed to Darren Herman. Greg Skipper of ...
  • Entropy and the Multiverse
    Steve Blamer and Microsoft are right when they said we're not in the software business right now, says Matt Freeman, CEO, Mediabrand Ventures. Agencies are lost, in many ways, in ...
  • Publishers need to stop worrying about data and learn to love their content again
    "I would tell publishers to stop worrying so much about all this [implementation of online and offline data]," says Richard Frankel, President, Rocket Fuel Inc. Just produce the content he ...
  • The Black Arts
    Richard Frankel, President, Rocket Fuel Inc. questioned how clients, sitting across the table from a data kingpin know how to trust them. It comes down to having good relationships with ...
  • Searching For Steve The Stoned Unicorn
    Bill Tancer examined the segments of people who searched on "Denny's" for this year's commercial versus last year's. Double the amount of people searched last year. And it was the ...
  • The continuing misadventures of Facebook's Log In
    According to Experian Hitwise's Bill Tancer A year ago MySpace was the No. 1 searched for term on the Web. Today Face book is. Not only does this show the ...
  • The problem of narrative fallacy
    "You can be so convinced of a particular thesis that you make the data say what you want it to," says Bill Tancer, GM of Global Research, Experian Hitwise. He ...
  • Slicing the data too thin
    Simpler segmentation is best, says Jane Kell, Manager, Web Analytics, Delta Air Lines "It can be communicated more easily; it's more intuitive ... It's important that we can communicate what ...
  • Wanna hear a joke?
    ...
  • Please, for the love of god, don't call it Behavioral Targeting
    "Any ad that is being targeted with data ... will need to be identified if the self-regulatory process goes ahead. There has to be a consumer-freindly balance in the marketplace. ...
  • What's a CPM actually worth?
    In the traditional world the value of media is dictated by it's scarcity, says Adam Gerber, CMO of Quantcast. "The difference in this space is every client has hard metrics ...
  • The data stress test and the question of retargeting scale
    "Retargeting is great but it doesn't scale," says Adam Gerber, CMO, Quantcast at OMMA's Metrics and Measurement panel "Data: The New Steroid." "You can have inferred data applied at the ...
  • Media Is Upside Down (And So Is Search)
    Media pundit, NYU journalism professor and author Jeff Jarvis argues that "new spheres of discovery" are changing the fundamental economics of media, and, with the raise of "factory-famed content," flipping ...
  • What's Good For The Goose Is Not Good For The Googler
    "Eric Schmidt might advocate for making information 'even more open and accessible,' but not when it comes to his mistresses," writes Valleywag. The Google CEO's lawyers reportedly threatened his ex-girlfriend ...
  • Google Doubles Its Pleasure?
    When Google announced Monday that it was converting DoubleClick DART and Google Ad Manager into a system with the goal for display ads what the Mountain View, Calif. company did ...
  • Gaming Ad Platform Aims For Eyeballs
    Wild Tangent a gaming ad network has announced an effort it hopes will inject social and casual gaming -- from FramVille to massively multiplayer online games -- with added revenue ...
  • Keeping Mayflies On Life Support (And Other Challenges Facing Twitter Ads)
    Once Twitter does finally incorporate sponsored tweets, or what some like to call "ads," Biz and Ev will have to deal with the inevitable backlash of people getting posts they ...
  • Trust, The Wasted Facebook Factor, And Spamming With Spam
    When Millward Brown's latest research (conducted in partnership with The Futures Company) reported Amazon is "the most trusted brand in U.S." (either online or off) it said as much about ...
  • Context Optional Ties Together Analytics, Apps and Content Management In New Facebook Tool
    Context Optional, a social marketing most known for its apps and brand fanpage management, has expanded and integrated its services with the launch of its Social Marketing Suite (SMS), the ...
  • A Buzz And A Shrug: Why Should Google Kill Anything?
    Are Facebook and Google rivals? No, not really. During Tuesday's event announcing Buzz, Google execs kept shrugging at suggestions that they were competing directly with Facebook and Twitter, and presented ...
  • Live From TED2010: Day Two
    Sophie Kleber, experience lead at Brooklyn, NY-based Huge, will be Raw blogging from the Ted2010 conference in California from February 9-13, sharing her unfiltered thoughts and learnings ...
  • Live From Ted2010: Day One
    Sophie Kleber, experience lead at Brooklyn, NY-based Huge, will be Raw blogging from the Ted2010 conference in California from February 9-13, sharing her unfiltered thoughts and learnings as ...