362 results
  • Monday-Morning Quarterbacking Change You Can Drink
    Nielsen found that Pepsi became the second-most-talked-about brand online related to the Super Bowl over the months of December and January by not buying an ad. But will the effort ...
  • Apple Tablet Ad A Fake?
    Wednesday night, the French blog Nowhereelse.fr posted what is most likely a fake Tablet, or as the ad tags it (and which Apple has actually trademarked), "iPad" spot. The ...
  • Texting's Biggest Moment Since 'American Idol'
    Think back to Hurricane Katrina. Everybody, it seemed, wanted to help. Every publicist with a list reached out to it, or created an event -- from impromptu meetings at bars ...
  • R/GA Names Charnock Chief Strategy Officer
    R/GA Monday announced the appointment of William Charnock to the newly created role of Chief Strategy Officer. He will be responsible for overseeing R/GA's global strategy and will be managing ...
  • The Mobile Game Changer: The Next Generation
    With the big news that Leno is moving back out to late night percolating through the wires this weekend, the bigger picture came out of CES, buried amid gizmos and ...
  • Texting: It's Not Just For Children Anymore
    The stereotypes of the teenager whose thumbs are surgically attached to his or her mobile device and the older parent who sees the same as a phone without wires are, ...
  • Anachronistic Front: The Future Perfect
    "My global concept is called Rétrofuturs: Mix the past, the present, the future, and shake it," says designer and former semiotics professor Stéphane Massa-Bidal, who created this series envisioning social ...
  • Agency of the Year 2009: Best Buying and Planning: MediaVest
    Hulu hooping across platforms: When it made an upfront-style deal with Hulu, Mediavest moved millions of dollars out of broadcast and into the digital space for such old-line clients as ...
  • Agency of the Year 2009: Best Social Media: Crispin Porter + Bogusky
    Social to the bone: Many agencies are fond of saying they are digital at the core. Crispin Porter + Bogusky may make a claim further than this. It is social ...
  • Agency of the Year: Best Web Design and Development: Firstborn
    Born to run: Working both with agency partners such as Droga5, Wunderman and Ogilvy as well as, increasingly, as digital AOR (including recent wins Aflac and SoBe), Firstborn has raised ...
  • List of Lists To End All Lists
    On days when there are no big stories, such as when the entire world seems to have been asleep for the past two weeks, still in a food coma, still ...
  • First Acquisition Of The New Year
    Seesmic, an applications developer, announced that it was acquiring social status updater Ping.fm. Ping.fm integrates with some 50 social networks, which is about 45 more than you'd ever think necessary. ...
  • Facebook Blocks Suicide Machine
    Facebook has pulled the plug on the Web 2.0 Suicide Machine, banning the IP address of the site that purports to be a social media Dr. Kevorkian. In a demonstration ...
  • Watchdogs Eye TV Everywhere
    Public advocates and antitrust watchdog groups will send letters to the FTC today requesting that the government look into so-called "TV Everywhere" plans. "The public interest groups allege collusion between ...
  • YouTube As Gaming Platform
    A Google patent application titled "Web-Based System for Generation of Interactive Games Based on Digital Videos" filed last February, but just recently come to light, seems primarily to deal with ...
  • Twitter Continues To Staff Up
    Microblogging service Twitter continues to add top-tier digital talent from its blue-chip peers, reports Louis Gray. Bakari Brock, formerly an in-house lawyer for Google focused on music, video and syndication, ...
  • Apple Tablet Heralds The Second Coming
    Forget all this Nexus One nonsense. Apple would like you to know it has much more than any mere phone in store. It is offering a life-changing experience. Sources within ...
  • Google Is Not Done With You Yet
    You will pay attention to the Nexus One. You will. Look at this new leaked video. Holy cow, it's 10 minutes long. Look at it. ...
  • Kim Kardashian: Paid Tweeter
    "Kim Kardashian tweets with one hand and collects cash with the other," writes The New York Post. Not so shocking. What is shocking is that that the erstwhile Maxim covergirl ...
  • Productivity Is Down, Blame Facebook
    Shockingly, businesses complain that time-sucking social networks hurt their productivity, according to a new survey conducted by Robert Half Technology. "It takes away from primary responsibility," Dave Knapp, regional vice ...
  • YouTube Takes on TV
    It seems that Google's YouTube, has only one really competitor: television. So says the New York Times. YouTube is 10 times as popular as its nearest online competitor. Hunter Walk, ...
  • Virtual Economy Set To Rake In Real Billions
    Sure the real global economy may be tanking, but the future is looking very rosy indeed -- if you are a Facebook crime boss or a farmer, perhaps. The virtual ...
  • Is LinkedIn Relevant?
    Since Jeff Weiner took the helm as CEO a year ago membership in the social network for professionals has surged, but is still dwarfed by that of Facebook. But, more ...
  • Hard Drive Contains Every Issue Of 'NatGeo' Ever (Even The Ads)
    Remember when you'd travel down to your grandparent's musty basement to flip through shelves and shelves of glossy National Geographic mags? Well that experience has just been replaced by a ...
  • Google's Not-At-All-Secret-Top-Secret Phone Now Has A Price Tag
    As has been previously stated, Google either unwittingly stumbled onto the most effective low-cost advertising campaign in the history of telecom (sorry Apple), or is stupid like a fox. ...
  • Ray Kurzweil's Book Of The Future: The CD-ROM
    Fururist Ray Kurzweil, who is usually busy making everybody's heads spin with his theory of the "historical exponential future" and the like, has fixed his sights on the ereader. He's ...
  • Ford Introduces iTunes Tagging
    Why spend all that time in your car just staring at the road when you could be surfing the Web and buying things on iTunes? reasons Ford. The automaker, which ...
  • It'll Even Show You The Bus That Runs You Over
    Finally, an app for the biggest jerks on the sidwewalk -- the texting walkers. The Type n Walk iPhone app uses the phone's camera to show the strolling texter what ...
  • The Paradox Of The 'Important Tweet'
    If you were feeling all warm and fuzzy toward Twitter these days, a precursory read of BuzzMarketing Daily's Top 10 Most Important Tweets of 2009 may sway you back toward ...
  • Microsoft and Initiative Strive For Better Advertising Through Neuroscience
    Microsoft and Mediabrands' Initiative today released research seeking to get into consumers' heads -- pretty literally. Beyond the typical survey data of self-reported responses, the study used biosensory measures to ...