362 results
  • The Price Is Right
    Long Island's newsday set its pay wall firmly in place in November, becoming one of the few local newspapers to charge for all online access to its content. MediaNews also ...
  • Too Big To Fail
    The news that the November issue of Gourmet magazine would be the last in the storied publication's history hit a certain segment of the populace with a wallop. The loss ...
  • A Pretty Good Spoon
    A magazine is a product. It's a tactile object. It's designed for a purpose. Thought of as a spoon, a magazine is a pretty good spoon, we posited, and asked ...
  • Searches Go 'Rogue'
    Palin-o-mania gripped every facet of the culture last week, from the fruitless and confusingly engrossing search for Levi's johnson to the full-court Sarah Palin press push for her new book ...
  • Vitrue's FMS Puts Social Media To Work For Larger Brands
    Twitter and Facebook might be little more than toys to some, but for global brands, when used properly, they can provide direct and personal communication with consumers. In the burgeoning ...
  • What Keeps Metrics Mavens Up at Night?
    According to Tania Yuki, Director of comScore it's the value of branded content and product placement. ...
  • Why isn't a video view as valuable as a TV view?
    Adam Kasper, Director of Digital Media, Media Contacts and moderator of OMMA Video's GRP panel posited, "A video view could be more valuable than a television view." Tania Yuki, Director, ...
  • Forget Digital Nickels, Dimes and Dollars
    "We have to stop saying digital dollars," says Jeremy Lockhorn, Director of Emerging Media and Video Innovation, Razorfish, "It's not digital dollars, it's the new TV dollars." ...
  • Tying GRP in Knots
    The issues facing those measuring online video are not simple. How do you factor in click-data from short video segments? Can it be factored into GRP? As Jeremy Lockhorn, Director ...
  • Wall Street Only Cares About Money
    Wall Street is confused. Networks spend 2 to 3 billion dollars (except NBC, thanks to Jay Leno) and Hulu provides a safe environment to place it. But the argument that ...
  • Safe And Valuable Locations Building Revenue, But Don't Count Out UGC
    Video will lead growth in online advertising, Ross Levinsohn says. By 2013 eMarketer projects that 5% of the ad market will go to television and 11% to online video. This ...
  • Video Built the Mobile Star
    Video will drive adoption of new devices in mobile says Ross Levinsohn. An iPhone is about as a good a device to view online video as you'll find. ...
  • The Battle for The Home
    Device makers are getting into the battle to provide content to home. Walmart could be a provider, says Ross Levinsohn, General Partner, Fuse Capital at OMMA Video. He says TV ...
  • The Year of Location Aware
    "We've seen app after app integrate location awareness -- whether its relevant or not," says Andrew Thackray, Director, Strategic Alliances, NAVTEQ Media Solutions. He says that mobile is the secret ...
  • The Longest Yard
    Mobile channel being embraced by retailers, to impact that last mile to the sale. The panel sought to go the last ten yards to the sale. How do you get ...
  • The Best Part Of Waking Up
    ...is mobile in your cup, according to Elise Neel, VP, Marketing Solutions, comScore. In her presentation at OMMA Mobile she outlined what she calls the Mobile Morning, which may be ...
  • A Valid Question
    Josh Lovison from IPG emerging media lab pointed out that mobile ad networks are the drivers behind tech innovations in mobile. Publishers aren't tech companies, so where will the innovations ...
  • The Publishers Revolt
    Jeff Litvack, GM, Mobile & Emerging Products, The Associated Press said to the mobile ad net reps on stage that "our interests our starting to disalign." He suggested that the ...
  • The Paris Hilton of the Web
    Kevin Ryan, CMO, WebVisible, the moderator for the mobile ad net panel likened social media to Paris Hilton: "It's really well-known but what does it do?" ...
  • Out Of Badwidth By 2013?
    Gene Keenan of Isobar presented a sobering quote during his keynote today. "By 2013 the carriers will be out of bandwidth," according to Chetan Sharma. The data load is growing ...
  • Love and Marriage
    Kevin Ryan, VP of Mobile Services, Isobar Global, suggested from the stage during OMMA Mobile that the relationship between online publishers and mobile ad nets is like a marriage. Josh ...
  • The Big Easy
    "Devices that make it easy to browse the Internet are going to win." So says Gene Keenen, VP of Mobile Services at Isobar. The touch screen innovation has been a ...
  • iPhone Navel Gazing
    There are two worlds: the agency world and the real world. When Patrick Moorehead, Director of Emerging Media at Razorfish, who calls himself a conscientious iPhone objector since its indicative ...
  • To App Or Not To App
    "The good thing Apple has done with the iPhone is get everyone excited about mobile; the bad thing is it's made everyone want an app even if they aren't sure ...
  • How Big Pussy Whacked A Mobile Effort Before It Started
    Jeffrey Hayzlett, CMO and VP, Eastman Kodak Company, married his brand to the mob, with a mobile ad where a malfunctioning printer gets whacked. Eastman hired Vincent Pastore, the actor ...
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  • Faxing It In
    For the brand Eastman Kodak, mobile is not the end-all be-all. "It's just a tool, it's like a fax machine," Says Jeffrey Hayzlett of mobile. "remember when there used to ...
  • Keep It Simple, Stupid
    John Zehr says the key to mobile adoption is to simplify. Interfaces, applications and platforms, for the most part, need be very user friendly and enjoyable. "Make them dead simple ...
  • He Who Has The Most Mobile Devices When He Dies Wins
    John Zehr, SVP and GM, ESPN Mobile is the current title holder for most mobile devices at OMMA Mobile -- coming in at four. He carries: BlackBerry, iPhone, mobile tv, ...
  • Mobile Web Reaching Maturity?
    "Mobile is a personal experience, and people are using it in a way that reflects the way they want to use content," says John Zehr, SVP and GM, ESPN Mobile ...