Perhaps the greatest challenge in the ad-supported T/V (Television/video) sector is one of its own making: the runaway proliferation of T/V ad scheduling. Today a linear viewer is asked ...

I'm angry. I'm an angry customer of Time Warner Cable because, without warning or explanation, my longtime television provider has removed the automatic "jump-back" function that has always existed ...

What is aggregation? Miriam-Webster defines it as "a) the collecting of units or parts into a mass or whole and b) the condition of being so collected." As audiences a ...

I've long held that the barrier to T/V (Television/Video) advertisers getting ads seen is not consumer ad avoidance, but rather interruption avoidance. HitBliss, a new service in private beta tri ...

At my local vegetable stand, I don't buy produce based on cheapest price. I pass over the discounted tomatoes, close to the perishable date, packaged in multiples and buy t ...

There is a difference between intrusive/interruptive and invited T/V (Television/Video) advertising. And this difference will play a major role in determining the next-generation T/V business model. ...

On Feb. 1, Netflix released its original production of "House of Cards." I believe this $100 million investment can and will help Netflix accelerate the changing face of what ...

There has always been an unnamed conflict of interest within the historic television business model, because a program's ratings stand in as a surrogate for commercial ratings -- which a ...

When I headed up media planning and buying at BBDO Media in the 1990s and early 2000s for clients like Visa, Bayer, DuPont, FedEx and Charles Schwab, most plans we ...

My two most recent Online Video Insider pieces focused on the world of media exchanges/RTB (real-time bidding/buying), sometimes called "programmatic buying." The first is a primer detailing what this i ...

Dramatic growth in "Big Data" is driving a revolutionary advance in buying and selling advertising media that has several names: RTB (Real Time Bidding/Buying), Media Exchanges, Ad Exchanges, Media Tradin ...

The past year has seen a revolutionary advance in techniques and the participants in a process that has several names: RTB (Real Time Bidding/Buying), Media Exchanges, Ad Exchanges, Media Tradin ...

The "golden age" of television (1950s and 1960s) offered limited offerings (and channels) of high-rated programs easy for viewers to find. Consumers now have an overwhelming number of choices, a ...

One of the advantages of having DVR functionality and being a fan of the syndicated prime access program "Jeopardy" is the gift of time my cable company gives me. Wi ...

Last week's premiere of "The Newsroom" on HBO marked the return of Aaron Sorkin's special brand of premium television.It makes sense that Sorkin -- whose previous shows, "The West Win ...

For those enterprises still receiving substantial cash from the traditional television business model there is no need to question the issue of bundling - the packaging of large numbers ...

Traditional television outlets have built tremendous profits over the years by adding more and more minutes of advertising per program in a marketplace where even excessive supply is still exceed ...

Two items reported in the news this month demonstrate how oft-overlooked media consumer preferences are beginning to shift the landscape and business model for ad-supported T/V (television/video). ...

Year after year advertisers have been willing to lay down ever-increasing amounts of money at ever-increasing CPM pricing during cable and broadcast television's upfront buying season. Bottom line, the la ...

As a subscriber to the print version of the New York Times, I saw an ad on Super Bowl Sunday with the visual of two TV sets side by sid ...

Always on the lookout for emerging business models in the advertising-supported T/V (Television/Video) space, I became aware of efforts underway by a company called Videology (previously known as TidalTV) ...

The Advanced Advertising Media Project (AAMP) released some results from its Phase II Video On Demand (VOD) research on November 16th. This much-needed look into the mind and behaviors ...

This week I took a "snapshot" of how TV broadcast networks are commercializing their content for two different platforms of digital delivery: 1) Online (via Hulu) and 2) Cable System-deliver ...

With the dust only just beginning to settle from Netflix's recent mad, back-and-forth scramble of changes to its business model, it's a good time to ask where the entertainment servi ...

David Poltrack, Chief Research Officer at CBS, has said over the years that Digital Video Recording (DVR) is a transitional technology. I believe he's right, and that video-on-demand (VOD) wi ...

With the National Television Upfront presentations for the 2011/2012 season completed, it's a good time to ask what TV audience ratings really mean for advertisers today. ...