139 results
  • The Future Of Social VR Is NOT Facebook
    Facebook recently found itself in a bit of hot water regarding allegations that it was targeting sad teens at their most vulnerable for advertisers. And ever since the acquisition of ...
  • AR Has More Potential Than VR -- But Where Is It?
    Nary a week goes by without new content being uploaded on social media regarding virtual reality. The same cannot be said about augmented reality, which has a an exponentially greater ...
  • VR Gets Bloodied By The Law
    In the modern age, each new disruptive technology inevitably has a watershed moment: its first, incomprehensibly massive, lawsuit decision. Much as Android was dogged for years with decisions and appeals ...
  • Cutting Through The CES VR/AR Fluff
    CES has taken place once again, and this time the two huge trends were voice integration (not our cup of tea for this column), and virtual reality. However, many CES ...
  • Get a Feel For Oculus Touch
    Oculus, Facebook's virtual reality acquisition, just released its new Oculus Touch peripheral, more closely aligning itself with HTC's Vive from a control standpoint.I've previously lamented the lack of standards and ...
  • Let's Talk About VR Porn
    It's hard to talk about the emergence of VR without talking about VR porn. So let's talk. ...
  • Who's Winning The VR Standards War? Nobody
    VR is on the precipice of changing media as we know it. It also stands on the precipice of a format war that makes Betamax vs VHS and Blu-ray vs ...
  • Will Bad VR Ads Make People Vomit?
    Virtual reality (VR) is unlike any other media in a number of ways. After spending a lot more time with VR myself the past few weeks, I've been reminded of ...
  • Pokemon Go Kicks Off AR
    By now everyone has probably heard of Pokemon GO. The game, a partnership between Nintendo and Niantic (creators of Ingress), is Nintendo's first foray of itsIP into the mobile game ...
  • Who's Winning The VR Standards War? Nobody
    VR is on the precipice of changing media as we know it. It also stands on the precipice of a format war that makes Betamax vs VHS and Blu-ray vs ...
  • Why We Need VR Sunglasses
    I've been saying for years that virtual reality (followed up by augmented reality) is the next great leap for media.But as we stand at the precipice of this new transformative ...
  • The Advent Of Virtual "ROI" Reality
    We're on the precipice of a virtual asset revolution that will see many brands with physical presences building virtual incarnations of their products and associated branding experiences as surely as ...
  • This Article Knows You Want to Read It
    "What do I want?" Sometimes it's an incredibly hard question to answer. Whether deciding where to get dinner, what smartphone to buy, or even which route to take to work, ...
  • The Games People Will Play
    When looking to the future of media, there's always a great deal happening to move the needle, and yet, in the short term, things really don't feel like they've changed ...
  • E3 2013: A Tale of Two Consoles
    E3 has once again come and gone, but this year the stakes were even larger than usual. We're on the cusp of the next generation of gaming, and everyone is ...
  • May The Force Be With EA
    With the "Star Wars" holiday of May 4th right behind us, it seems a fitting time for major news from a galaxy far, far away. Disney announced this week that ...
  • Game Over -- Or Level Up
    The gaming industry has changed quite a bit compared to say, five years ago, and our next half-decade looks to bring many additional changes. Let's take a look at a ...
  • From Early Adopter to Early Adapter
    We are inextricably linked to the media we consume, and as it transforms, we too are transforming. These changes transcend the obvious changes to humanity as a whole in terms ...
  • Activision Endangers Profits For Ad Campaign
    Interesting news this week. Mountain Dew and Doritos have partnered with Activision on a new promotion for "Modern Warfare 3" called "RankUpXP." This promotion will allow gamers who redeem codes ...
  • Seeing the Forest Through the Trees
    Ever heard of confirmation bias? It's a psychological principle that's fairly important to the conversation at hand and our industry as a whole (especially considering it is one of the ...
  • 'Free' And 'Ads' Get A Divorce
    The F2P model relies on providing a large introductory portion of a game to users for free, and assumes that if the game is fun/addicting enough, players will be willing ...
  • This Week In Gaming
    A few big news items in the past week for gaming: HBO Go is coming to consoles, 3D isn't having a good week, and Diablo III news raises questions for ...
  • EA Buys Popcap
    EA went ahead and acquired Popcap, a move that has been rumored for weeks. This is a major development, and points to a broader gamble by EA. ...
  • Go Indie Or Go Mobile?
    This past week an article in Ars Technica caught my eye that detailed the monetization realities behind Xbox Live's Indie Games. The outlook was rather grim. Most titles are struggling ...
  • E3 Impressions 2011
    It's that time of year again. E3, the massive video game conference in Los Angeles, has come and gone. As in the past, the conference was a perfect glimpse into ...
  • What Google I/O Means For Games
    Three tidbits came out of Google I/O that will impact the mobile/social gaming ecosystems. ...
  • PlayStation Network Down For The Count
    The other month when I wrote the article "If You Can't Beat Them, Invite Them In" about Sony's response to PlayStation hackers, I wasn't being as literal as Sony seems ...
  • Fearing Canada: Is Google Our Last Hope?
    Digital entertainment, gaming included, would seem to be entering a golden age. Access, usage, diversity of content and audiences, sound financial models -- all of these things should be taking ...
  • Girl Gamers: An Untapped Demographic
    We've gotten quite used to talking about the staggering numbers of women playing games when talking about casual or social games. But typically, these gamers do not self-identify as "gamers." ...
  • If You Can't Beat 'Em, Invite 'Em In
    Hackers. Most companies rue the term and the people it refers to. In many cases, this is with good reason. As an example, just this past month a multi-million-dollar security ...