78 results
  • A Metrics Miracle
    Josh Chasin is a poet -- and he knows it -- with this twist on a seasonal classic:" 'Twas the week before Christmas, when alone in my house/ I was ...
  • Advertising Works -- And How!
    Sometimes I worry that we digital cognoscenti can get so lost in the magic and elegance of all these awesome algorithms and Big Data assets, that we forget to take ...
  • Advertising Works -- And How!
    Sometimes I worry that we digital cognoscenti can get so lost in the magic and elegance of all these awesome algorithms and Big Data assets, that we forget to take ...
  • Inside Today's Digital Household
    There was a time when understanding consumer use of the Internet was relatively simple - way more complex than understanding engagement with any other medium, sure, but still relatively simple. ...
  • A Metrics Miracle
    Josh Chasin is a poet -- and he knows it -- with this twist on a seasonal classic:" 'Twas the week before Christmas, when alone in my house/ I was ...
  • For Best Results: Big Data, Meet Media Research
    I've been thinking a lot about the deployment of Big Data assets in the digital space. Clearly, it is one of the most profound developments in digital metrics - and ...
  • Rethinking Traditional Audience Measurement Through A Digital Framework
    What would a video measurement system look like if one were to zero-base such a solution today, with the tools we have at hand, given the measurement challenges we face, ...
  • Let's Not Forget: Digital Advertising Moves Products
    Lately it seems as if every article I read about digital advertising is about viewability, fraud, or ad blocking. "No one's seeing my ads!" "Robots are seeing my ads!" "Robots ...
  • Rethinking Traditional Audience Measurement Through A Digital Framework
    What would a video measurement system look like if one were to zero-base such a solution today, with the tools we have at hand, given the measurement challenges we face, ...
  • Rethinking The Single Currency Model
    One of the long-standing assumptions in audience measurement has been the notion of currency - and more to the point, of a single currency. I learned about the one-currency model ...
  • Programmatic Pain Points And The Measurement Cure-All
    Last week AdExchanger put out a research report on "The State of Programmatic Selling, 2015." What interested me in particular were the pain points that have emerged in the programmatic ...
  • Rethinking The Single Currency Model
    One of the long-standing assumptions in audience measurement has been the notion of currency - and more to the point, of a single currency. I learned about the one-currency model ...
  • The Importance Of Third-Party Measurement
    In the media advertising business, third-party measurement is a cornerstone providing the facilitation of commerce. It has been thus at least since 1929, when old Archibald Crossley started calling folks ...
  • For Best Results: Big Data, Meet Media Research
    I've been thinking a lot about the deployment of Big Data assets in the digital space. Clearly, it is one of the most profound developments in digital metrics -- and ...
  • Silver Linings Emerge From Dark Cloud Of Ad Fraud
    In the last year and a half, a good deal of light has been shed on the issue of fraud in the digital supply chain. Trade publications (including this one) ...
  • Cross-Platform Measurement And The Golden Spike
    After viewability and fraud, what's the biggest issue in digital metrics today? Now, I know what you're thinking: "There are other issues in digital metrics?" Humor me for a few ...
  • Viewability Hot-Button Issue At IAB Summit
    PHOENIX: The IAB held its Annual Leadership Meeting this past Sunday-Tuesday here (#IABALM, if you want to peruse the relevant tweets), and not surprisingly, measurement issues were among the hot ...
  • On Viewability, Fraud, And Measurement Disparities
    Two of the hottest issues in digital measurement right now are viewability and non-human traffic (NHT), which includes but is not limited to fraud. It shouldn't be surprising, then, to ...
  • A Metrics Miracle
    Twas the week before Christmas, when alone in my house/ I was finishing shopping, with a click of the mouse;/Then I cleared out my browser cache, cookies deleted,/ In hopes ...
  • Making The Universe Make Sense
    In my world, much of what is going on in online metrics converges around 3MS, "Making Measurement Make Sense," a collaborative initiative among the IAB, the 4As, and the ANA. ...
  • First Rule Of Advertising: They Need To See The Ad
    On one consulting assignment, I got to learn a lot about the outdoor advertising business. One thing I learned was that the then-prevailing audience metric was the Daily Effective Circulation, ...
  • Measurement That Makes Sense
    Monday and Tuesday I was at the ARF's Audience Measurement 6.0, which used to be a symposium but is now a hash tag (#arfam6). I know at least 50 of ...
  • Audience Measurement Ain't Easy
    In the digital space we have something that no other medium has ever had before: the ability to collect empirical census data on the behavior of machines. Since consumers access ...
  • Making 'Making Measurement Make Sense' Make Sense
    Recently the IAB, the AAAA, and the ANA have joined forces in an initiative called "Making Measurement Make Sense" (MMMS). If you're reading this column, chances are that isn't news ...
  • The Enemy Of Greatness
    Back in the mid-'80s, when the first great wave of agency consolidations swept up names like BBD&O, Doyle, Dane Bernbach, Young & Rubicam and J Walter Thompson and massed them ...
  • A Metrics Miracle
    "Twas the week before Christmas, when alone in my house/ I was finishing shopping, with a click of the mouse;/Then I cleared out my browser cache, cookies deleted,/ In hopes ...
  • Context Matters
    Back in 1997, when it was my turn to be President/CEO of Simmons, we used to do research on the concept of magazine affinity: the notion that the same ad ...
  • Tag Ubiquity
    We talk about the Internet as the most measurable medium. But you know, the medium doesn't just go and measure itself. As with the other media, you've got to actually ...
  • Don't Be Afraid Of The Cookie Monster
    All this fuss about online privacy and cookie-targeting got me curious. I decided to visit the preference management pages for some of the major cookie targeters and take a look. ...
  • The Story Of Us
    Once every year or so, some collective rallying cry arises from the digerati, to the effect of, "We don't get as much brand advertising as we should, everyone lives online, ...