485 results
  • On The Culpability Of Social Media
    Of course it's not the platforms' fault. Nothing ever is -- nothing that could cause accountability, financial culpability, or regulation. And yet... ...
  • What Is A Brand?
    A brand is not a logo. A brand is a set of mental shortcuts that let you know what to expect. ...
  • The Death Of TV Ads
    In the past six years, while TV spending dropped by more than a quarter, social media spend has nearly quadrupled. ...
  • Your Next Hire: Chief Serendipitist
    A serendipitist's magic: He gets another round of drinks, and finds a new customer. He heads to the bathroom, and comes back with a sponsor for your charity event. ...
  • 4 Questions To Help Brands Read The Room
    Before making a statement about something other than your brand, ask questions like: Is this our area of expertise? Do people care what we have to say about this? ...
  • Watch Out, Squarespace: Here Comes Mailchimp
    Competition in the martech space echoes the evolution of product digitization. ...
  • Wanted, To Protect Democracy: Good Journalism
    We need more moments when an investigation -- or dogged determination -- transforms the public's knowledge of something profoundly important. ...
  • The Media Doesn't Decide The Outcome. You Do
    It was the seventh day of the eleventh month of the first year of the new millennium, and I had failed to vote. And I lived in Florida... ...
  • Don't Limit Your Media Diet
    Each side of the political divide is amazed at how stupid the other side is, because your media diet only includes foods you've already signed up for. ...
  • Time For Brands To Take A Stand
    Does your brand want to stand up in solidarity with the protests? If yes, start by taking a good look at yourself as a brand. ...
  • Is Social Media Undermining Our Societal Foundations?
    One theory: "The business model of social media has played a critical causal role in the deaths of probably hundreds of thousands of people due to COVID-19." ...
  • As Deepfakes Get Better, The Onus Is On Us To Determine Trustworthiness
    Deepfakes have become terrifyingly good, as in a video of Nixon delivering the speech he would have given if the moon lander had crashed. ...
  • These Times Are Not Normal. Don't Make The Mistake Of Acting As If They Are
    I watch everything that's happening, and I think: How can anyone focus on ordinary, everyday business? ...
  • Slowly, Then Suddenly: How Big Change Happens
    The social unrest we've experienced over the past six weeks seems sudden. But it's not, not really. ...
  • Sorry For The Bad News
    As a marketer, part of your job is to meet the moment. And, given necessary lead times, meeting the moment means anticipating the moment. ...
  • How Brands Should Engage With The Protests
    Don't. If you're worried people will be wondering why your brand isn't more vocal -- they aren't. Nobody cares about your brand right now. ...
  • This Is Not The End Of The Coronavirus Movie
    There's a problem when we turn to movies like "Contagion" for lessons: Movies end. But the virus hasn't gone away. The economic fallout is only beginning. ...
  • Trolls Guide Way To New Normal
    Remember when "straight to DVD" was the biggest insult you could give a movie? How things have changed. ...
  • Mrs. Jones And The Seduction Of Amazon
    Why you should shop local if you can. ...
  • We Can't Go Back To Normal. Let's Do Something Better
    A beautiful thing about a crisis is that it can help us refocus on what is truly important. What is truly important while we're going through this? ...
  • Purpose And Marketing In A Time Of Crisis
    If you understand what business you're in, you'll understand how to use your purpose to approach your customers with empathy. ...
  • On COVID-19: Urging A Certain Kind Of Urgency
    Let's be clear: No matter how severe the situation, we should not be freaking out. ...
  • Bloomberg's Campaign Spending Could Destroy Democracy
    Bloomberg's nomination would represent the utter annihilation of the marketplace of ideas. ...
  • No, It's Not A Deepfake. Yes, The Language Matters
    Trump co-opted the term "fake news," so let's be careful with "deepfake." It's not doctoring an already existing video. ...
  • The Most Critical Leadership Skill For The Coming Decade
    According to a recent survey of 150 C-suite executives around the world, the No. 1 characteristic our leaders need is courage. ...
  • Here's Why Facebook Won't Do The Obvious
    I'm all for fixing the way Facebook has poisoned our political discourse. But straight up banning political ads isn't it. ...
  • Do Not Miss What Is Happening In Australia
    This is not a one-off disaster. It is one of the many, many warning signs, getting louder and more insistent by the day. ...
  • Let's Make The Season Of Giving Permanent
    Moral and social obligations exist year-round, and we should not be elevating them just to warm our hearts on a cold winter's night. ...
  • We're Not Equipped To Deal With Social Media Content
    Algorithms cannot keep up with the volume of content we are sharing. So there's no way humans can -- or should. ...
  • Of Course The Credit Card Is Sexist -- But It Doesn't Have To Be
    Algorithms themselves aren't biased; they embody the biases of the system from whence they come. ...