455 results
  • Groupon, KC And McDonald's Piss People Off, But Does Anyone Care?
    Let's face it: the Groupon ads were lame. Forget offensive, inappropriate, or out of context. They just weren't any good. And the main reason they weren't good is that the ...
  • Scaling The Unscalable: How to Go Big and Stay Personal
    Last week, we discussed the unscalable power of personal attention. It's a lovely topic -- if you're not planning to scale. Lots of us, however, are involved with projects that ...
  • The Unscalable, Unbeatable Power Of Personal Attention
    In a world of robots, spambots, autoreplies, emails with magically pre-populated first-name fields, there is almost nothing more insulting than to say, "I care about you so little that I've ...
  • Three Short(y) Rules for Successful Online Campaigns
    Consider the laugh track: we see it for what it is, we know it exists solely to provide artificial social proof that the content we're watching is funny, and yet ...
  • Trust Me, Amazon: Buy Skype Now
    The purveyors of eReaders have forgotten an essential element: specifically, that books are social objects, that a successful replacement of a physical book will not only look and feel like ...
  • Digital Trumps Tangible In Times Of Crisis
    Once again, the rain has rolled in, over the mountains, down the valley, and across the lake that has been our holiday home for the past two weeks. The water, ...
  • A Beginning And An End
    A beginning: my first official column at Online Spin, following on from three years as a Search Insider, with a couple of cameos over at Social Media Insider. It's nice ...
  • Understanding Human Behavior: The Ultimate Job Skill
    "Technologies can take us further than ever before, and we can do more with them than ever before, but it is always humanity that generates meaning." -Damon Horowitz "Technologies can ...
  • New Lenses to View Reality: Three Warp-Speed Perception Tales
    Tale the First: At TEDxChCh a few weeks ago, Sebastian Sylwan from Weta Digital (you know, the Lord of the Rings/Avatar/King Kong guys) gave a talk called New Lenses to ...
  • Google's Incredible Omnipresence
    Like many of my fellow pundits, I've pointed out more than once that Google has never had a smash success beyond search. After all, text advertising, predominantly via Google's own ...
  • A Little Administrative Rant
    Am I the only one who finds it difficult to manage multiple accounts, multiple admins, and multiple campaigns online? Surely not. Facebook used to live at the inconvenient extreme of ...
  • Comments From Google's Schmidt: Creepy Or True?
    Yesterday, All Things D posted a list of creepy comments from Eric Schmidt, making the perhaps excessively harsh comment that Schmidt "has been happily high stepping across the creepy line ...
  • In Search Of The Extra-Ordinary
    I love that word, "extraordinary." My father used to say it in tones of awe and wonder, dragging out the second syllable and bathing the word itself with a kind ...
  • Don't Judge A Book By Its F&%@Ng Cover
    It's in our nature to solve problems, and problem solving can lead to tidy solutions: in math, for example, it's inordinately gratifying to work out that X=6. But that same ...
  • The Power And The Glory Of Facebook Commerce
    In September 2007 I wrote a column called "When Search Turns Cannibal," in which I discussed the difference between the passers and the catchers of search. Passers, like Google, are ...
  • Eric Schmidt's Rat Race Of Search
    At the IFA conference in Berlin a couple weeks ago, Google's Eric Schmidt described a utopian vision of the future, one in which we are relieved from all that pesky, ...
  • IPhone 4 Vs. Android For The Indecisive
    I've been resisting the cult of iPhone for years now. Hanging around iPhone users when you don't have an iPhone yourself is like hanging around stoners when you don't get ...
  • Fooled By Search Randomness
    I have often thought that I have nothing to worry about when it comes to online identity theft. Who, after all, is interested in my identity? Who would bother to ...
  • In The Aftermath Of The Earthquake
    I live in Christchurch, New Zealand, and four days ago, our world was rocked. At 4:35 a.m. on Saturday, the house began to shake. Hard. Like it was a vending ...
  • Rule No. 1: No Excuses
    Why would you hire someone who wasn't as passionate as you are? For that matter, why would you work for someone whose passion you didn't share? ...
  • Google Needs A Location-Based Play
    One thing that never fails to amaze me about the human race is how predictably we lie to ourselves. I recently attended a talk by Peter de Jager, a change ...
  • Oracle Challenges Google, Apple Wins
    The battle for dominance of the mobile developer space is a two-party fight between Google and Apple -- and, for the moment, Apple's winning. Not only does it have four ...
  • Search And the Social Good
    Tony Judt died this week. I hadn't even heard of him. A friend forwarded me the first chapter of his book, "Ill Fares the Land." Judt's essay is more thoughtful ...
  • Let's Face It: Social Media Is &%!@Ing Terrifying
    Tell me, when's the last time you were delighted to receive constructive feedback? For most of us, the answer to that question would have to be never; I know that's ...
  • Jobs, Ballmer, And The Page-Brin-Schmidt Trinity Battle For Your Eternal Soul
    Apple is an arrogant, closed, monopolistic dictatorship. The Cult of Apple, according to Fox News and a pair of professors from Texas A&M, carries all the hallmarks of a more ...
  • The Fine Balance Between Automation And Personalization In Social Media
    Surely, in the course of your social media work, you've experienced a certain moment of frustration. It may have been with a client or with your very own company, and, ...
  • Three Naming Rules For SEO Success
    I'm the chief marketing officer for a virtual world for kids called MiniMonos, and the process we went through to come up with a name is relevant to anyone creating ...
  • Social Media Fundamentally Changing Corporate Worldview
    I had the good fortune today of having a conversation with the visionary John Marshall Roberts, whose focus is on igniting inspiration and overcoming cynicism. By understanding the lens through ...
  • Choice Architecture: Why Search Can't Be Totally Objective
    I am reading a wonderful book. It's called "Nudge," by Richard Thaler and Cass Sunstein, and it deals with the way seemingly small factors can have a disproportionately large influence ...
  • Oxytocin, Google, And Cuddly Pandas
    was sitting on my couch yesterday when a notice from Aardvark popped up on my laptop screen: "Are you there? I have a question about *cars* you might be able ...