456 results
  • Oxytocin, Google, And Cuddly Pandas
    was sitting on my couch yesterday when a notice from Aardvark popped up on my laptop screen: "Are you there? I have a question about *cars* you might be able ...
  • Between Facebook And Google, An Uncrossable Chasm
    You know how curly-haired girls always want to have straight hair and straight-haired girls always want curly? Meanwhile, those of us with wavy hair long for definitiveness, one way or ...
  • Could Google Be The Itunes Of News?
    Let's face it: a fragmented paywall approach to content doesn't serve anyone. Our consumption habits are too dispersed and too immediate to justify paid subscriptions to individual providers. If I'm ...
  • For Online Success, Make Me a Match
    "It's hard to overstate what Apple's done with the App Store," said a game developer friend last night. Another IT buddy at the same dinner concurred: "It's just an absurdly ...
  • The Obsolescence Of Copyright
    I'm a TED addict (that's the nonprofit whose theme is "ideas worth spreading"), and this week Joanna Blakley landed in my inbox to talk about fashion's free culture and what ...
  • Lies, Damned Lies, And Search Share
    Last week, Business Insider reported that comScore's data, which showed Yahoo and Bing gaining market share against Google for the past two months, is misleading. The increase being shown by ...
  • Does Search Increase Or Destroy Productivity?
    Despite everything I hear about focus making us more effective, I'm a chronic multitasker. So you can imagine my concern when I read this article from the New York Times ...
  • Google, Yahoo Take On Twitter, Facebook
    I wonder why, if Google Buzz is "not intended as a challenge to Facebook or Twitter," the company is launching its Buzz API "as answer to Facebook Connect" and its ...
  • How Google Is Handling Our Insecurities
    Some years ago, I had a boyfriend who was prone to fits of jealousy. A close friend of mine, also male, gave me this advice at the time: "If you're ...
  • First Principles: Before You Begin In Social Media
    I received a call the other day from an organization struggling with their public reputation. "We're just getting slammed," they said. "Bloggers are being mean to us. How can we ...
  • Turning the Tables: Why Google Will Win and Facebook Will Lose
    "Hang on," you're saying to yourself right now, "Isn't this the same Kaila Colbin who, not three weeks ago, predicted Facebook would kick Google's posterior?" Why yes, it is. So ...
  • Opt-Out No Longer An Option For A Social Search Paradigm
    I have a friend who is a bit, shall we say, retiring. On Facebook, he goes by his alter ego: an ASCII mouse with a fictional name. He's selective about ...
  • Nobody Left To Root For In Search
    With respect to Bonnie Tyler, we need a hero. We look around the search space, and every major player is, well, a major player -- and flexing its muscles accordingly. ...
  • Why Facebook Will Kick Google's Posterior
    It's decided. We are no longer fans of brands, or companies, or music groups, or movies. Instead, we like them. So says Facebook, and what Facebook says, goes. "We would ...
  • Sometimes It's Best Not To Search
    A woman I know needs heart surgery. "I was starting to come to terms with it, but then I looked up the procedure on Wikipedia," she says. "Now I'm all ...
  • Search And Social Are Saving The World
    Here's a tip: the ones who succeed in the coming years will be those who make a genuine contribution to humanity. Greed is out; dishonesty will be revealed, and, ironically, ...
  • Two Golden Rules For Companies On Social Media
    Social media is changing the world for the better. I know this because of the conversation I have, over and over again, every time I run a social media workshop ...
  • Google: The Heinz Ketchup Of Search
    Malcolm Gladwell's latest book, "What the Dog Saw," is actually a collection of essays: specifically, his work at The New Yorker from the past ten years or so. It's ...
  • Privacy Rules Only Apply to New Products
    Let's face it: Facebook is a privacy disaster. From the Beacon disaster to Zuckerberg brazenly declaring that nobody wants privacy anymore (and that's why we're now supplying all your data ...
  • The Uncensored Search Uprising Of 2010
    I've got a movie scene in my head. It's not from an actual movie; it's a dreamscape compilation of every movie you've ever seen where a submissive population suddenly decides ...
  • Your Search House And Your Social Garden
    Building a house is a gratifying activity. Assuming you're not pushing the boundaries of architecture and physics, the process is reasonably straightforward: you develop a plan and then bring it ...
  • How SEO Can Save The Environmental Movement
    Environmentally minded SEO geeks, here is your mission: make it easier to find the answers to complex queries like "What is the best response to climate change?" ...
  • Why An Integrated Strategy Will Always Outperform
    The more holistic you can make your marketing efforts -- obviously, without spreading them too thin -- the better off you'll be. Even with word of mouth, we often have ...
  • AdWords Vs. Social Media, Round I
    A client recently presented us with the ultimate challenge: over a short time frame (one month), show us what social media can do in comparison to AdWords. If you have ...
  • Parisian Love, Tiger Woods, And Our Need To Hone In
    Exactly nine days ago, millions of viewers were treated to a world first. I'm not talking about the Saints winning their first-ever NFL championship; I'm talking about Google running a ...
  • What's Good For The Google Should Be Good For The Old Gum Tree
    The buzz around Google's proposed settlement with the Authors Guild, designed to make out-of-print library books available while still protecting the rights of their creators, set me to thinking. One ...
  • Searching For Search's Elementary Particle
    I've just begun reading Margaret Wheatley's "Leadership and the New Science," which applies cutting-edge theories from quantum physics and biology to the business world. Wheatley says that, rather than a ...
  • Sometimes A Search Engine Just Won't Do
    Without feelings and emotions, all we can ever do is pattern match. The only reason we consider one piece of music superior to another is because of the emotions it ...
  • Google, China And Zappos: How Integrity Colors Our Online World
    Just under a year ago, Tony Hsieh, the CEO of Zappos, wrote a blog post describing how Twitter has made him a better (and happier) person. In it, he poses ...
  • The Bigger You Are, The Nicer You Have To Play
    Let's face it: Google scares us. The search giant has been so dominant in the past decade that we have grown to regard it with awe and a bit of ...