472 results
  • Sometimes It's Best Not To Search
    A woman I know needs heart surgery. "I was starting to come to terms with it, but then I looked up the procedure on Wikipedia," she says. "Now I'm all ...
  • Search And Social Are Saving The World
    Here's a tip: the ones who succeed in the coming years will be those who make a genuine contribution to humanity. Greed is out; dishonesty will be revealed, and, ironically, ...
  • Two Golden Rules For Companies On Social Media
    Social media is changing the world for the better. I know this because of the conversation I have, over and over again, every time I run a social media workshop ...
  • Google: The Heinz Ketchup Of Search
    Malcolm Gladwell's latest book, "What the Dog Saw," is actually a collection of essays: specifically, his work at The New Yorker from the past ten years or so. It's ...
  • Privacy Rules Only Apply to New Products
    Let's face it: Facebook is a privacy disaster. From the Beacon disaster to Zuckerberg brazenly declaring that nobody wants privacy anymore (and that's why we're now supplying all your data ...
  • The Uncensored Search Uprising Of 2010
    I've got a movie scene in my head. It's not from an actual movie; it's a dreamscape compilation of every movie you've ever seen where a submissive population suddenly decides ...
  • Your Search House And Your Social Garden
    Building a house is a gratifying activity. Assuming you're not pushing the boundaries of architecture and physics, the process is reasonably straightforward: you develop a plan and then bring it ...
  • How SEO Can Save The Environmental Movement
    Environmentally minded SEO geeks, here is your mission: make it easier to find the answers to complex queries like "What is the best response to climate change?" ...
  • Why An Integrated Strategy Will Always Outperform
    The more holistic you can make your marketing efforts -- obviously, without spreading them too thin -- the better off you'll be. Even with word of mouth, we often have ...
  • AdWords Vs. Social Media, Round I
    A client recently presented us with the ultimate challenge: over a short time frame (one month), show us what social media can do in comparison to AdWords. If you have ...
  • Parisian Love, Tiger Woods, And Our Need To Hone In
    Exactly nine days ago, millions of viewers were treated to a world first. I'm not talking about the Saints winning their first-ever NFL championship; I'm talking about Google running a ...
  • What's Good For The Google Should Be Good For The Old Gum Tree
    The buzz around Google's proposed settlement with the Authors Guild, designed to make out-of-print library books available while still protecting the rights of their creators, set me to thinking. One ...
  • Searching For Search's Elementary Particle
    I've just begun reading Margaret Wheatley's "Leadership and the New Science," which applies cutting-edge theories from quantum physics and biology to the business world. Wheatley says that, rather than a ...
  • Sometimes A Search Engine Just Won't Do
    Without feelings and emotions, all we can ever do is pattern match. The only reason we consider one piece of music superior to another is because of the emotions it ...
  • Google, China And Zappos: How Integrity Colors Our Online World
    Just under a year ago, Tony Hsieh, the CEO of Zappos, wrote a blog post describing how Twitter has made him a better (and happier) person. In it, he poses ...
  • The Bigger You Are, The Nicer You Have To Play
    Let's face it: Google scares us. The search giant has been so dominant in the past decade that we have grown to regard it with awe and a bit of ...
  • Teach Your Kids To Search
    Happy New Year! I hope yours was a good one. I spent mine camped out by a lake in the New Zealand high country. With no Internet access and lousy ...
  • Bing Excelling At Making Others Profitable
    Let's be honest: Bing hasn't been all that exciting. It launched, it gained some traction, it made a deal with Yahoo -- and it stalled. Yes, November search share for ...
  • Facebook Has Search Engines To Thank for Privacy Snafu
    A few days ago, the folks at Facebook reiterated once again the schism between how they behave when they're thinking of their members and how they behave when they're thinking ...
  • Time To Give 'I'm Feeling Lucky' A New Job Description
    Just a few days ago, Google launched universal personalized search; that is, search that's personalized regardless of whether you're logged into a Google account. The company announced the launch in ...
  • Keep Searching; You'll Never Find The Answer
    Search will always be in its infancy. In Maslow's Hierarchy of Needs, each need becomes irrelevant as soon as it's fulfilled. So, too, with search. As soon as we can ...
  • The Absolute Essence Of Your Marketing Message
    Imagine for a moment that you're an iconographer. Your job is to create compelling images that convey unambiguous messages in a universal language. Now imagine that you're an iconographer for ...
  • Search Is For The Drills; Social Is For The Holes
    How do people engage with your product or service? Do you sell something like kayaks, which become a part of people's lives, passion and identity? Or do you sell couches, ...
  • Finding That One Blue Marble
    In the months straddling 2000-2001, I had the good fortune to lead the ParentsConnected Nationwide Seminar Tour alongside my business partner, Ken. One segment of our show, Hewlett-Packard Marble Madness, ...
  • Infectious And Contagious: Two Keys To Viral Marketing
    How many times has a client come to you and said, "I want a campaign that's going to go viral!"? If I had a nickel... I'm not knocking the desire ...
  • 'Find The Kitchen': Your New Online Marketing Mantra
    We've all been there. You go to a party at someone's house. The owner of the home has lovingly arranged the living room, dusting off all her old folding chairs ...
  • Finding The Right Search Frequency
    This morning, I watched a man on television tell business owners not to use Twitter unless they were focusing on females 18-34, the most dominant demographic group on the microblogging ...
  • More Lessons From The School Of Failure
    Just as my "Failure is the New Success" column was coming out last week, I had a conversation with my friend Richard. "Your name came up recently," he told me. ...
  • Failure Is The New Success
    Last week, a company called The Department of Doing hosted the first-ever TEDx conference in New Zealand. One of the speakers, a guy from Microsoft by the name of Nigel ...
  • Storm Clouds In The Cloud
    I've come back from getting married to find a cloud of red dust blanketing Sydney and a cloud of controversy blanketing that other cloud. You know, the SaaS one. ...