450 results
  • Search Is For The Drills; Social Is For The Holes
    How do people engage with your product or service? Do you sell something like kayaks, which become a part of people's lives, passion and identity? Or do you sell couches, ...
  • Finding That One Blue Marble
    In the months straddling 2000-2001, I had the good fortune to lead the ParentsConnected Nationwide Seminar Tour alongside my business partner, Ken. One segment of our show, Hewlett-Packard Marble Madness, ...
  • Infectious And Contagious: Two Keys To Viral Marketing
    How many times has a client come to you and said, "I want a campaign that's going to go viral!"? If I had a nickel... I'm not knocking the desire ...
  • 'Find The Kitchen': Your New Online Marketing Mantra
    We've all been there. You go to a party at someone's house. The owner of the home has lovingly arranged the living room, dusting off all her old folding chairs ...
  • Finding The Right Search Frequency
    This morning, I watched a man on television tell business owners not to use Twitter unless they were focusing on females 18-34, the most dominant demographic group on the microblogging ...
  • More Lessons From The School Of Failure
    Just as my "Failure is the New Success" column was coming out last week, I had a conversation with my friend Richard. "Your name came up recently," he told me. ...
  • Failure Is The New Success
    Last week, a company called The Department of Doing hosted the first-ever TEDx conference in New Zealand. One of the speakers, a guy from Microsoft by the name of Nigel ...
  • Storm Clouds In The Cloud
    I've come back from getting married to find a cloud of red dust blanketing Sydney and a cloud of controversy blanketing that other cloud. You know, the SaaS one. ...
  • I'm With Hal: Scale Won't Help MicroHoo
    I had the privilege of hearing Hal Varian, Google's Chief Economist, speak last March. He wasn't dramatic or flamboyant, just refreshingly straight-shooting. At the time, I particularly appreciated that his ...
  • The Male Organ -- And Other Reasons To Avoid Behavioral Targeting
    Two weeks ago, I spoke lovingly of my father. Last week, my mom got the praise. But I'm devoting this week's column to making fun of myself. Here's the backstory: ...
  • Don't Be (The) Evil (Giant)
    One of the critical ways in which we communicate, grow, learn, and build relationships is through storytelling. And what makes a great story? A hero (usually the underdog), a villain ...
  • My Father's Stroke And The Incredible Power Of Habit
    Six years before his death, my father had a severe stroke that left him, in its immediate aftermath, disoriented, visually impaired, and unable to form even simple sentences. Still, he ...
  • The New Face of Fame: Bono, Jagger, And Employee Number 4,297*
    Last week, I had the very real pleasure of attending a conference with a Googler. What struck me, over the course of the weekend, was the deference with which he ...
  • Imagine There's No Google
    Imagine that we didn't have Google. Imagine a Terminator came back from the future to kill Google before it became self-aware. Imagine that it found the global jeadquarters in Mountain ...
  • Fear The Turtle: Google Answers Every Question
    For the industry, search is about heat maps and conversions and brand impression; it has to be this way in order for it to exist at the scale it does. ...
  • 'Ignorance' Is Not A Four-Letter Word
    There's a gratifying resurgence of ignorance going on, and I think the credit should go to search. People and companies are openly admitting that they don't know everything. Not only ...
  • Soul For Sale -- My Privacy Be Damned!
    People tend to get up in arms easily over personalization and privacy issues. We don't want to be tracked, we don't want to be bought and sold, and we certainly ...
  • One More Time, For Those In The Cheap Seats
    If I were on some weird reality show (I know, the "weird'" is redundant), where they made me hire a search strategist, and they only let me give one instruction, ...
  • Crossing Google's Chasm: Three Bing Blunders
    Microsoft is hoping, of course, that Bing will wipe out Google's dominance in one fell swoop. That, next month, their $80 million ad campaign will cause their 8% market share ...
  • Social Media Doesn't Fail, But Search Is A+
    I'm a huge social media fan; I think it gives smart businesses an unprecedented opportunity to build customer relationships. That being said, there's no arguing the fact that social media ...
  • The Four Immutable Principles Of Search
    We are awash in a sea of practically infinite data, co-created through our news pages and our blogs and our Web sites and our Flickr accounts, and the infinitude of ...
  • Turing 2.0: I Am Not A Robot
    Last week, Saya the robot made her teaching debut in Tokyo. She is "multilingual, can organise set tasks for pupils, call the roll and get angry when the kids misbehave." ...
  • Understanding Human Behavior: It's A PIC-NIC
    A year ago, I wrote a post about behavioral science, prompted by a conversation with UK-based behavioral scientist Howard Lees. Today's post was prompted by Lees' son David, who practices ...
  • Search Is Still, And Always Will Be, About People
    Here at Search Insider, we spend a lot of time talking about people: who we are, how our brains work, what motivates us. Last week, for example, I explored the ...
  • The Cycle Of Connection, And What It Means For Search
    I was introduced to Twitter by my friend Steve, who has 76 followers. Hardly Ashton Kutcher volume, but don't let it fool you: Steve's been ahead of me on the ...
  • General Public Ain't Cool
    GPAC. I've heard it's the mantra of a certain television network; for all I know, it's the mantra of them all. It stands for "General Public Ain't Cool," and it's ...
  • The Race Is Not To The Algorithm, Nor The Battle To The Snippet
    The news in search last week: Google rolled out two improvements to its search result pages. The first, the ability to better understand associations and concepts, is being called "semantic" ...
  • Does More Relevance Always Equal Less Privacy?
    You cannot have been surprised, in any way, by Google's announcement last Wednesday that it was launching a behavioral targeting program. After all, the company has masses of historical data ...
  • Meeting Your Customers Halfway
    When two parties are trying to communicate, which one is responsible for making it work? The business folks at the Project Management Institute will tell you that it's the "sender," ...
  • No Rest For The Not-Evil
    After ten years of hard work, during which you answer trillions and trillions of queries, in the process creating millions upon millions of happy customers and donating millions upon millions ...