455 results
  • General Public Ain't Cool
    GPAC. I've heard it's the mantra of a certain television network; for all I know, it's the mantra of them all. It stands for "General Public Ain't Cool," and it's ...
  • The Race Is Not To The Algorithm, Nor The Battle To The Snippet
    The news in search last week: Google rolled out two improvements to its search result pages. The first, the ability to better understand associations and concepts, is being called "semantic" ...
  • Does More Relevance Always Equal Less Privacy?
    You cannot have been surprised, in any way, by Google's announcement last Wednesday that it was launching a behavioral targeting program. After all, the company has masses of historical data ...
  • Meeting Your Customers Halfway
    When two parties are trying to communicate, which one is responsible for making it work? The business folks at the Project Management Institute will tell you that it's the "sender," ...
  • No Rest For The Not-Evil
    After ten years of hard work, during which you answer trillions and trillions of queries, in the process creating millions upon millions of happy customers and donating millions upon millions ...
  • Twitter's Choices: Sell To Google Or Go It Alone
    My friend Melissa forwarded me the TechCrunch note about Twitter's new funding round, along with the observation that "a business model helps." I replied simply: "Google will buy them." I'll ...
  • Rooting For Yahoo's Bartz
    Tell me something: When was the last time you rooted for Google? When was the last time you thought of the search giant with a benevolent smile, wanted to ruffle ...
  • The One Resolution That Matters
    I hope you all had a wonderful holiday -- whatever you choose to celebrate -- and a terrific New Year´s celebration. I myself have returned to the place where my ...
  • Law And Order: Google Intent
    Last week, a grim headline from Fox News caught my eye: "'Neck Breaking' Google Search Performed on Missing Florida Toddler's Family Computer." The story is about missing 3-year-old Caylee Anthony, ...
  • The United Republic Of Google
    I have to confess an addiction to the presidential campaign. I followed it obsessively, every twist, every turn, every gaffe, every SNL skit. I was in awe of the sums ...
  • What Do Search And Toilet Paper Have In Common?
    Some time ago, I heard about an investment fund with a simple philosophy: invest in companies with small, repeat-purchase products that people grow to believe they can't live without. What ...
  • Google's Schmidt To Web Sites: Don't Be Evil
    In my last post, "The Emotionally Abusive Relationship Between Google And Its SEOs," I pointed out -- somewhat irreverently -- the challenges of trying to keep up with Google's ever-changing ...
  • The Search Industry's Private Parts
    Google's Chrome browser launched last week amid the dramatic fanfare you'd expect from the debut of a Google browser. Unlike recent, less successful launches (Cuil comes to mind), Chrome's been ...
  • The Emotionally Abusive Relationship Between Google And Its SEOs
    A girlfriend was telling me about her erratic beau the other day. On Monday, he says that if she wants him to love her, she has to wear red. On ...
  • Trust Me, I'm A Search Engine
    Our lives as we know them could not exist without trust. We trust that our employers will pay us when promised. We trust that our money will be available for ...
  • Behavioral Targeting's Predictive Future
    The Tour de France ended this past weekend, and if you watched any of it on TV, you were overwhelmed with ads for high-end bicycle brands like Colnago and Pinarello. ...
  • Searching For Connectivity
    I'm writing this week's column from WORLDCOMP'08: The 2008 World Congress in Computer Science, Computer Engineering, and Applied Computing. It's a collection of 25 subconferences being held in Las Vegas; ...
  • Speculating In (Online) Real Estate
    Forget the subprime collapse; the Internet is where it's at for investing in real estate. Given the near-infinite number of Web pages, and the exponential addition of new ones, you ...
  • Search Ad Buyers Don't Want A Monopoly, But Who Will Be The Sacrificial Lamb?
    A search monopoly is inevitable. Now, what are you going to do about it? The Laws of the Universe dictate that it is impossible to write a search column this ...
  • The Sweet Spot At The Intersection Of What And Why
    We spend a lot of time trying to figure out why people do things. Why don't they shop on social networks? Why do they use Google for vertical searches? Why ...
  • 'We're Not A Google-Killer' Is The New Google-Killer
    The road to success requires would-be Google-killers to solve a problem that Google doesn't solve, to create a new habit under a new circumstance, where it can flourish free from ...
  • Peeing Into The Privacy Wind
    If it manages to pass into law, the net effect of Richard Brodsky's bill -- which mandates that the likes of Yahoo, Google and Microsoft provide the ability to opt ...
  • A Little Bit Of History Repeating
    Traffic drops on Facebook. Google reports a flat quarter. New listings on eBay drop by 13%. Surely, no one has ever seen anything like this, and there can be only ...
  • Search And The Illusion Of Topic Boundaries
    ast week, fellow Insider Gord Hotchkiss began a fascinating two-part series called "Search, Transactive Memory and the Plastic Mind". In it, he discusses neural pathways and glial cells -- not ...
  • Becoming A Master Of Search
    For the past week, I've been hanging out by a lake with a group of friends. The pile of us booked out a small compound with three cabins and, despite ...
  • For Whom The Bell Knols
    By far the funniest thing I read all week was the opening paragraph to Rob Hof's article at BusinessWeek.com about Google's Knol: "Funny how people always want to declare whatever ...
  • People: At Heart Of Next Search Evolution
    rom personalized search to the social graph, the relentless trend of search is toward understanding the people who are at its core. While focusing on people might seem an obvious ...
  • Search And The Moral Imperative
    Large corporations continue to compile ever-larger databases of our personal information. China's irresistible economic pull causes organizations and governments to tactfully overlook moral objections. Facebook tells my friends if I ...
  • The Road To Heaven
    Microsoft is the latest to take a stab at deciphering intent, outlining updates to Live Search in a pair of well-titled blog posts: "Do What I Mean, Not What I ...
  • It's Not The Features, Stupid; It's The Escape Velocity!
    On Tuesday, the BBC reported that Yahoo and Microsoft are adding new features as part of their ongoing attempts to convince the world that they are serious contenders to ...