496 results
  • Fear The Turtle: Google Answers Every Question
    For the industry, search is about heat maps and conversions and brand impression; it has to be this way in order for it to exist at the scale it doe ...
  • 'Ignorance' Is Not A Four-Letter Word
    There's a gratifying resurgence of ignorance going on, and I think the credit should go to search. People and companies are openly admitting that they don't know everything. Not on ...
  • Soul For Sale -- My Privacy Be Damned!
    People tend to get up in arms easily over personalization and privacy issues. We don't want to be tracked, we don't want to be bought and sold, and we certain ...
  • One More Time, For Those In The Cheap Seats
    If I were on some weird reality show (I know, the "weird'" is redundant), where they made me hire a search strategist, and they only let me give one instructio ...
  • Crossing Google's Chasm: Three Bing Blunders
    Microsoft is hoping, of course, that Bing will wipe out Google's dominance in one fell swoop. That, next month, their $80 million ad campaign will cause their 8% market sha ...
  • Social Media Doesn't Fail, But Search Is A+
    I'm a huge social media fan; I think it gives smart businesses an unprecedented opportunity to build customer relationships. That being said, there's no arguing the fact that social med ...
  • The Four Immutable Principles Of Search
    We are awash in a sea of practically infinite data, co-created through our news pages and our blogs and our Web sites and our Flickr accounts, and the infinitude ...
  • Turing 2.0: I Am Not A Robot
    Last week, Saya the robot made her teaching debut in Tokyo. She is "multilingual, can organise set tasks for pupils, call the roll and get angry when the kids misbehave ...
  • Understanding Human Behavior: It's A PIC-NIC
    A year ago, I wrote a post about behavioral science, prompted by a conversation with UK-based behavioral scientist Howard Lees. Today's post was prompted by Lees' son David, who practic ...
  • Search Is Still, And Always Will Be, About People
    Here at Search Insider, we spend a lot of time talking about people: who we are, how our brains work, what motivates us. Last week, for example, I explored t ...
  • The Cycle Of Connection, And What It Means For Search
    I was introduced to Twitter by my friend Steve, who has 76 followers. Hardly Ashton Kutcher volume, but don't let it fool you: Steve's been ahead of me on t ...
  • General Public Ain't Cool
    GPAC. I've heard it's the mantra of a certain television network; for all I know, it's the mantra of them all. It stands for "General Public Ain't Cool," and it ...
  • The Race Is Not To The Algorithm, Nor The Battle To The Snippet
    The news in search last week: Google rolled out two improvements to its search result pages. The first, the ability to better understand associations and concepts, is being called "semanti ...
  • Does More Relevance Always Equal Less Privacy?
    You cannot have been surprised, in any way, by Google's announcement last Wednesday that it was launching a behavioral targeting program. After all, the company has masses of historical da ...
  • Meeting Your Customers Halfway
    When two parties are trying to communicate, which one is responsible for making it work? The business folks at the Project Management Institute will tell you that it's the "sender ...
  • No Rest For The Not-Evil
    After ten years of hard work, during which you answer trillions and trillions of queries, in the process creating millions upon millions of happy customers and donating millions upon millio ...
  • Twitter's Choices: Sell To Google Or Go It Alone
    My friend Melissa forwarded me the TechCrunch note about Twitter's new funding round, along with the observation that "a business model helps." I replied simply: "Google will buy them." I' ...
  • Rooting For Yahoo's Bartz
    Tell me something: When was the last time you rooted for Google? When was the last time you thought of the search giant with a benevolent smile, wanted to ruff ...
  • The One Resolution That Matters
    I hope you all had a wonderful holiday -- whatever you choose to celebrate -- and a terrific New Year´s celebration. I myself have returned to the place where ...
  • Law And Order: Google Intent
    Last week, a grim headline from Fox News caught my eye: "'Neck Breaking' Google Search Performed on Missing Florida Toddler's Family Computer." The story is about missing 3-year-old Caylee Anthon ...
  • The United Republic Of Google
    I have to confess an addiction to the presidential campaign. I followed it obsessively, every twist, every turn, every gaffe, every SNL skit. I was in awe of the su ...
  • What Do Search And Toilet Paper Have In Common?
    Some time ago, I heard about an investment fund with a simple philosophy: invest in companies with small, repeat-purchase products that people grow to believe they can't live without. Wh ...
  • Google's Schmidt To Web Sites: Don't Be Evil
    In my last post, "The Emotionally Abusive Relationship Between Google And Its SEOs," I pointed out -- somewhat irreverently -- the challenges of trying to keep up with Google's ever-changi ...
  • The Search Industry's Private Parts
    Google's Chrome browser launched last week amid the dramatic fanfare you'd expect from the debut of a Google browser. Unlike recent, less successful launches (Cuil comes to mind), Chrome's be ...
  • The Emotionally Abusive Relationship Between Google And Its SEOs
    A girlfriend was telling me about her erratic beau the other day. On Monday, he says that if she wants him to love her, she has to wear red. ...
  • Trust Me, I'm A Search Engine
    Our lives as we know them could not exist without trust. We trust that our employers will pay us when promised. We trust that our money will be available f ...
  • Behavioral Targeting's Predictive Future
    The Tour de France ended this past weekend, and if you watched any of it on TV, you were overwhelmed with ads for high-end bicycle brands like Colnago and Pinarell ...
  • Searching For Connectivity
    I'm writing this week's column from WORLDCOMP'08: The 2008 World Congress in Computer Science, Computer Engineering, and Applied Computing. It's a collection of 25 subconferences being held in Las Vega ...
  • Speculating In (Online) Real Estate
    Forget the subprime collapse; the Internet is where it's at for investing in real estate. Given the near-infinite number of Web pages, and the exponential addition of new ones, y ...
  • Search Ad Buyers Don't Want A Monopoly, But Who Will Be The Sacrificial Lamb?
    A search monopoly is inevitable. Now, what are you going to do about it? The Laws of the Universe dictate that it is impossible to write a search column th ...